Associate Creative Director, Performance

Sequencing; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Paid time off

Volunteer time off

Remote work

Equipment reimbursement

Parental leave

Genome sequencing benefit

Job summary

Sequencing is seeking an Associate Creative Director to redefine our brand and scale creative across paid channels. You’ll partner with product design and marketing to ensure the brand is consistent from ad to product, shipping fast while maintaining quality.

You bring 8+ years in creative roles, leadership in startups, and a portfolio with performance results on Meta/TikTok/YouTube/CTV. This fully remote role offers ownership and impact in a growing health-tech company.

Qualifications

• 8+ years in creative roles with startup or growth-stage leadership.
• 2+ years leading or owning a brand.
• Portfolio with performance results on Meta, TikTok, YouTube or CTV in consumer subscription, DTC, wellness, or tech.
• Hands-on craft in design, video, motion, and creative strategy.
• Experience collaborating with product designers to bring a brand into the product experience.
• Strong digital marketing instincts: funnels, testing, attribution basics, and how creative drives acquisition and retention.
• Proficient with AI tools for image, video, motion, copy, and ideation.
• History of multi-year tenures and high ownership in a fast-paced, fully remote environment.

Responsibilities

• Lead our visual identity, voice, and creative language end-to-end.
• Concept, make, and iterate high-performing ads across Meta, TikTok, YouTube, CTV, and emerging AI-native channels.
• Work shoulder to shoulder with product design so the brand and the experience feel like one thing, from first ad to in-app moments to subscription flows.
• Turn complex genomic data into clear, emotional, scientifically responsible stories that help people understand their genome and act on it.
• Build templates, modular assets, and guidelines across acquisition, engagement, retention, and subscription so the team ships faster without losing quality.
• Run rapid experiments, read the results with growth, and turn what you learn into the next round.
• Guide internal teammates, freelancers, and agencies, and stay close to the craft yourself: art direction, writing, design, motion, prototyping, and production.

Skills

Brand leadership

Creative direction

Rebranding

Performance creative

Product collaboration

Digital marketing

AI tools

Autonomy

Team leadership

Job description

About Sequencing

Sequencing is the world’s largest direct-to-consumer whole genome sequencing platform, helping define the future of AI-powered personalized health.

We’re a Series A venture-backed, fully remote company turning clinical-grade whole genome sequencing into meaningful, personalized insights. Through AI and a growing ecosystem of genomic applications, we’re building the trusted home for every genome.

In 2026, GenomeWeb named Sequencing a Best Places to Work winner, highlighting our fully remote culture of autonomy, transparency, and growth. As our COO, Shara Birn, put it: “We hire talented people, give them meaningful responsibility, and trust them to make decisions.”

About the Role

Sequencing.com turns clinical-grade whole genome sequencing into a lifelong source of personalized health insights, from everyday wellness questions to serious health decisions. We're rebuilding how that story looks, sounds, and performs, and we need an Associate Creative Director to lead it.

You’ll define the new brand and make it earn its keep in paid channels. You’ll work side by side with our product designers and agencies so the brand shows up in the product as clearly as it does in an ad. You report to marketing leadership and partner with growth, lifecycle, product marketing, and product design. This is a hands‑on seat for someone who wants to ship, not just direct.

What You’ll Own

• The rebrand, end to end. Lead our visual identity, voice, and creative language from concept through rollout across web, product, paid, and lifecycle.

• Performance creative that works. Concept, make, and iterate high‑performing ads across Meta, TikTok, YouTube, CTV, and emerging AI‑native channels. You live in the metrics and know why a creative won.

• Partnership with product designers. Work shoulder to shoulder with product design so the brand and the experience feel like one thing, from first ad to in‑app moments to subscription flows.

• Stories people trust. Turn complex genomic data into clear, emotional, scientifically responsible stories that help people understand their genome and act on it.

• Creative systems that scale. Build templates, modular assets, and guidelines across acquisition, engagement, retention, and subscription so the team ships faster without losing quality.

• Fast learning loops. Run rapid experiments, read the results with growth, and turn what you learn into the next round.

• A high, consistent bar. Guide internal teammates, freelancers, and agencies, and stay close to the craft yourself: art direction, writing, design, motion, prototyping, and production.

Who You Are

• 8+ years in creative roles, with 2+ years leading creative or owning a brand at a startup or growth‑stage company.

• Proven experience leading or driving a rebrand, ideally at an earlier‑stage company where you built the identity and the system, not just applied one.

• A portfolio of performance creative with real results on Meta, TikTok, YouTube, or CTV in consumer subscription, DTC, wellness, or tech. You can show the numbers behind the work.

• Hands‑on craft in design, video, motion, and creative strategy.

• A track record of working closely with product designers to bring a brand into the product experience.

• Solid digital marketing instincts: funnels, testing, attribution basics, and how creative drives acquisition and retention.

• You use AI tools every day for image, video, motion, copy, and ideation, and can show how they've made your work faster and better.

• Staying power. We value people who commit and grow in a role, so a history of multi‑year tenures stands out.

• High ownership and autonomy in a fast‑paced, fully remote environment. Experience leading teams, freelancers, and agencies is expected.

Nice to Have

• Experience in wellness, healthtech, biotech, or another category where trust and science matter.

• Familiarity with design tools your product designers use (Figma) and comfort prototyping in them.

• Experience with lifecycle and subscription creative, such as email, onboarding, and win‑back.

Why Sequencing?

For decades, the human genome has been one of the richest health information in the world, but most people have never been able to truly understand or use it. We’re changing that.

We’re transforming billions of genetic variants and decades of scientific research into technology people can interact with naturally and trust. This isn’t another health app. It's a new category that brings together bioinformatics, genetics, and consumer health.

Your work won’t just help build Sequencing. It will help redefine how people understand themselves through their DNA for decades to come.

Benefits

• Comprehensive medical, dental, and vision insurance coverage

• 401(k) with company match

• Paid time off

• Paid volunteer time off

• Fully remote work, with equipment provided and internet and cell reimbursements

• Parental bonding leave

• Private, confidential clinical‑grade whole genome sequencing for you and your immediate family

Join us in helping build the interface between humanity and its DNA!