Associate Creative Director, Digital Design

Samsara Inc.; San Francisco (CA); Hybrid; USD 115,000 - 205,000; Full time

Benefits offered by this job

Flexible working

Professional development stipend

Health and parental leave plans

Job summary

Samsara Inc. is seeking an Associate Creative Director, Digital Design to lead the creative strategy and execution for digital, print, and multimedia marketing.

You will own the design system, collaborate with product, marketing, and sales to craft compelling narratives, and mentor a growing team to deliver high-quality work. You will partner with UX to translate user insights into engaging, performance-driven experiences across channels, while evolving brand storytelling and guidelines to

Qualifications

• 8+ years in a creative role with 2+ years people management in a B2B SaaS or high-tech environment.
• Expertise in design software such as Figma and Adobe Creative Suite (Photoshop, Illustrator, After Effects).
• Strong understanding of brand strategy, UX/UI design principles, and digital marketing best practices.
• Ability to translate user insights into compelling digital experiences.
• Experience with content creation, including writing copy for digital platforms or collaborating closely with copywriters.
• Deep knowledge of brand positioning, storytelling, and strategy to align creative outputs with broader marketing goals.
• Familiarity with tools like Google Analytics, heatmaps, or A/B testing to optimize performance.
• Experience leading cross-functional projects and delivering high-quality results under tight deadlines.
• Exceptional communication and presentation skills for non-design stakeholders.
• A portfolio with B2B marketing campaigns, digital experiences, and branding projects.

Responsibilities

• Lead development and execution of creative concepts for digital, print, and multimedia marketing materials.
• Own the digital design system, coordinating with Brand to ensure consistent, evocative presence.
• Collaborate with product, marketing, and sales to craft visuals that align with strategy and goals.
• Manage a team of digital designers, providing guidance and mentorship.
• Oversee production from ideation to final delivery, meeting deadlines and budgets.
• Contribute to brand guidelines and ensure consistency across outputs.
• Stay current on industry trends and integrate innovative techniques.
• Work closely with UX to ensure insights are translated into designs.
• Analyze and optimize assets for performance across channels to boost engagement and conversions.
• Champion Samsara’s cultural principles and lead an inclusive, high-performing team.

Skills

Creative leadership

Brand strategy

UX/UI design

Digital marketing

Copywriting

Communication

Mentoring

Tools

Figma

Adobe Creative Suite

After Effects

Premiere Pro

Cinema 4D

Blender

Google Analytics

Job description

Associate Creative Director, Digital Design

Remote - SF Bay Area

ID:JR12172 (for internal use only)

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

In this role, you will:

• Lead the development and execution of creative concepts for digital, print, and multimedia marketing materials.
• Own the digital design system, coordinating with the Brand team to ensure that we are showing up in a consistent, evocative manner.
• Collaborate with product, marketing, and sales teams to create compelling visual narratives that align with brand strategy and business goals.
• Manage a team of digital designers, providing guidance, mentorship, and constructive feedback to ensure high standards of creative excellence.
• Oversee the production process from ideation through to final delivery, ensuring projects meet deadlines, budgets, and quality expectations.
• Contribute to the creation of brand guidelines and ensure consistency across all creative outputs.
• Stay current on industry trends and emerging design tools, integrating innovative techniques into the creative process.
• Work closely with UX to ensure that our user insights are being delivered upon.
• Analyze and optimize creative assets for performance across various digital channels, ensuring that designs drive engagement, conversions, and customer retention.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.
• Hire, develop and lead an inclusive, engaged, and high performing team.

Minimum requirements for the role:

• 8+ years of experience in a creative role with 2+ years of experience as a direct people manager within a B2B SaaS or high-tech environment.
• Expertise in design software such as Figma and Adobe Creative Suite (Photoshop, Illustrator, After Effects).
• Strong understanding of brand strategy, UX/UI design principles, and digital marketing best practices.
• Ability to translate user insights into compelling digital experiences.
• Experience with content creation, including writing copy for digital platforms or collaborating closely with copywriters to ensure cohesive messaging.
• Deep knowledge of brand positioning, storytelling, and strategy to align creative outputs with broader marketing goals.
• Familiarity with tools like Google Analytics, heatmaps, or A/B testing to understand how creative assets perform and optimize them accordingly.
• Experience working alongside senior creative leads or taking on creative direction responsibilities, even in smaller teams.
• Proven track record of managing cross-functional projects, collaborating with various teams, and delivering high-quality results under tight deadlines.
• Exceptional communication and presentation skills, with the ability to articulate creative concepts to non-design stakeholders.
• A portfolio showcasing a range of creative work, including B2B marketing campaigns, digital experiences, and branding projects.

An ideal candidate also has:

• Proficiency in motion design tools like After Effects or Premiere Pro for creating dynamic content, video assets, and animations that complement creative campaigns.
• Experience with 3D design software like Cinema 4D or Blender, adding depth and sophistication to projects.

$114,800 — $205,000 USD

Total Rewards

At Samsara, we build for the people who keep the global economy moving. We want owners, not passengers, which is why our rewards are designed to fuel high-impact builders. Our compensation program delivers above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity (for eligible roles) in a high-growth public company. We meaningfully differentiate pay for our top performers, who have the opportunity to earn above-market compensation that can outpace the broader market over time.

Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more. If you’re ready to build for the long term and own the outcome, your journey starts here.

Flexible Working

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.

Belonging at Samsara

At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact.

Accommodations

Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email [e-mail] or click here if you require any reasonable accommodations throughout the recruiting process.

Samsara's Mission

Improve the safety, efficiency, and sustainability of the operations that power the global economy.

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