Associate Creative Director, Copy

SimplePractice; United States; On-site; USD 145,000 - 170,000; Full time

Benefits offered by this job

Medical, dental, vision, life & 장애

401(k) plan with company match

Flexible Time Off

Mental health resources

Paid parental leave & Backup Care

Tuition reimbursement

Employee Resource Groups

Job summary

SimplePractice is seeking an Associate Creative Director, Copy to lead strategy and scale our brand voice across channels. You will shape messaging, mentor writers, and drive integrated campaigns that resonate with health and wellness professionals.

You'll manage concepting, writing, editing, and editorial direction in a fast-paced environment while collaborating with Design, Growth, Product Marketing, and Production teams. Strong editorial judgment and AI‑forward thinking are essential.

Qualifications

• 10+ years of brand copywriting or integrated creative experience.
• Portfolio with multi-channel campaigns and strong brand storytelling.
• Strong leadership, coaching, and collaboration across teams.

Responsibilities

• Lead integrated creative campaigns from concept through launch across paid media, web, lifecycle, social, video, events, product marketing, and emerging channels.
• Partner with Creative Leadership, Design, Growth, Product Marketing, Production, and cross‑functional teams to develop breakthrough concepts that strengthen the brand and drive outcomes.
• Develop compelling, emotionally resonant messaging that builds brand awareness and supports acquisition, engagement, and retention goals.
• Own and evolve the SimplePractice brand voice, messaging frameworks, and tone across every touchpoint.
• Remain a hands‑on creative leader by conceptualizing, writing, editing, and providing copy direction throughout the process.
• Lead messaging, scripting, and creative direction for integrated and video campaigns in partnership with internal teams and external production partners.
• Provide thoughtful creative direction, coaching, and editorial feedback that elevates writers and cross‑functional teams.
• Build scalable copy systems, frameworks, voice/tone guidelines, and templates for consistency and speed.
• Mentor and develop copywriters while shaping creative standards and team culture.
• Collaborate to evaluate creative performance and improve messaging through experimentation.
• Present concepts and rationale to executives to secure alignment and confidence across the organization.
• Champion AI‑enabled workflows to accelerate execution while preserving human craft.
• Foster a culture of experimentation and continuous learning in AI technologies.

Skills

Brand copywriting

Integrated campaigns

Brand storytelling

Copywriting

Leadership mentoring

AI in creative workflows

Video scripting

Digital marketing copy

Communication

Cross‑functional collaboration

Tools

Figma

Adobe Creative Suite

Job description

About Us

At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice.

More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden-empowering solo and small group practitioners to thrive alongside their clients.

Award-winning and people-first, SimplePractice is shaping the future of health tech. Recognized by MedTech Breakthrough, the Digital Health Awards, and BuiltIn's Best Places to Work.

The Role

We're looking for an Associate Creative Director, Copy to define the next chapter of the SimplePractice brand. You'll help shape how millions of health and wellness professionals experience our voice across every touchpoint, leading breakthrough campaigns, evolving our messaging, and building the systems that make exceptional creative scale. Reporting to the Creative Director, you'll partner closely with Design, Brand, Growth, Product Marketing, Web, Production, and other cross‑functional teams to concept and launch integrated campaigns that strengthen our brand, drive business results, and create meaningful connections with our audience.

As a member of the Creative Leadership Team, you'll help define and evolve our brand voice, mentor writers, raise the quality of creative work across every channel, and contribute to building an AI‑enabled, high‑performing creative organization.

This is a hands‑on leadership role for someone with exceptional creative instincts, strong editorial judgment, and a passion for crafting work that is both strategically smart and emotionally compelling. You'll lead by doing. Concepting, writing, editing, coaching, and collaborating across disciplines in a fast‑paced, highly iterative environment.

Responsibilities

• Lead integrated creative campaigns from concept through launch across paid media, web, lifecycle, social, video, events, product marketing, and emerging channels.
• Partner closely with Creative Leadership, Design, Growth, Product Marketing, Production, and cross‑functional teams to develop breakthrough creative concepts that strengthen the brand and drive measurable business outcomes.
• Develop compelling, emotionally resonant messaging that builds brand awareness, deepens customer connection, and supports acquisition, engagement, and retention goals.
• Own and evolve the SimplePractice brand voice, messaging frameworks, and tone across every customer touchpoint.
• Remain a hands‑on creative leader by concepting, writing, editing, and providing copy direction throughout the creative process.
• Lead messaging, scripting, and creative direction for integrated and video campaigns in partnership with internal teams and external production partners.
• Provide thoughtful creative direction, coaching, and editorial feedback that elevates the work of writers and cross‑functional creative teams.
• Build scalable copy systems, messaging frameworks, voice and tone guidelines, and creative templates that enable consistency while supporting speed and flexibility.
• Provide thoughtful creative direction, coaching, and editorial feedback that elevates writers and cross‑functional creative teams.
• Mentor and develop copywriters while helping shape creative standards, team culture, and ways of working.
• Partner with Design, Web, Growth, Product Marketing, and Production to evaluate creative performance, apply customer insights, and continuously improve messaging through experimentation and iteration.
• Present creative concepts and strategic rationale to executive stakeholders, building alignment and confidence across the organization.
• Champion AI‑enabled creative workflows by integrating AI into ideation, production, and creative operations to accelerate execution, streamline processes, and enable smarter experimentation.
• Foster a culture of experimentation and continuous learning by exploring emerging AI technologies while maintaining the highest standards of creative quality, originality, and human craft.

Desired Skills & Experience

• 10+ years of experience in brand copywriting, advertising, or integrated creative, either agency‑side, in‑house, or both.
• An exceptional portfolio demonstrating outstanding creative thinking, integrated campaigns, brand storytelling, and copywriting across multiple channels.
• A strong conceptual thinker who can connect creative ideas to measurable business outcomes.
• Deep expertise in brand voice, messaging, storytelling, and copywriting across digital and integrated marketing campaigns.
• An exceptional writer, editor, and storyteller with outstanding creative judgment and a proven ability to develop distinctive brand voices across integrated marketing.
• Experience leading and mentoring writers through coaching, feedback, and creative direction.
• Comfortable balancing strategic thinking with hands‑on execution, shifting seamlessly between leadership and doing the work.
• AI‑forward in your approach, with hands‑on experience leveraging AI tools to improve creative workflows, accelerate execution, enhance creative quality, and enable smarter experimentation while knowing when human judgment and craft matter most.
• Experience leading script development and creative direction for video productions.
• Strong understanding of digital marketing channels and platform‑specific copywriting best practices.
• Excellent communication, presentation, and cross‑functional collaboration skills. Strong organizational and project management skills with the ability to manage multiple priorities while delivering exceptional creative work.
• Demonstrates a deep appreciation for the work of behavioral health professionals and a passion for creating messaging that is empathetic, human, and grounded in the realities of independent practice.
• Thrives in a fast‑paced, highly collaborative, test‑and‑learn environment with shifting priorities and tight timelines.
• Familiarity with Figma and Adobe Creative Suite is a plus.

Benefits

We offer a competitive benefits program including:

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)

California Job Applicant Privacy Notice

Thank you for your interest in opportunities at SimplePractice LLC (\"SimplePractice\" or \"us\" or \"we\" or \"our\"). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice.

For more information about our privacy practices, please contact us [e-mail].

Base Compensation Range: $145,000 — $170,000 USD