Associate Creative Director - Campaign Strategy & Copy

directive; Illinois; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Unlimited PTO

Paid company holidays

401(k) with company match

Family health benefits

Job summary

Directive is a remote-first marketing consultancy delivering performance-driven creative for B2B brands. The Associate Creative Director leads creative strategy, messaging, and campaign concepts, shaping briefs and testing hypotheses to drive revenue and client outcomes.

This individual contributor role emphasizes copy-led, campaign-minded thinking, executive presence in client discussions, and hands-on writing and direction to elevate work before production.

Qualifications

• 4–6 years of professional creative experience in agency, professional services, or B2B marketing.
• Portfolio shows range across brand work and performance creative with measurable results.
• Experience developing campaigns from concept through execution.
• Ability to maintain and evolve brand standards across multiple channels.
• Strong understanding of creative strategy and storytelling.
• Ability to translate ICP, positioning, personas, JTBD insights into creative hypotheses.

Responsibilities

• Own the idea, message, and creative direction before production begins.
• Prove that better campaign thinking drives performance and revenue.
• Lead creative in new-business and portfolio-sales opportunities with speculative work.
• Turn briefs into territories, concepts, hooks, headlines, CTAs, and narrative direction.
• Collaborate with designers by giving clear concept and copy direction.
• Create early proof points and campaign-style case studies to support revenue growth.

Skills

Creative strategy

Campaign concepting

Copy direction

Executive presence

Client communication

Performance thinking

Tools

Adobe Creative Cloud

Illustrator

Photoshop

InDesign

After Effects

Premiere Pro

Figma

A/B testing tools

Job description

Directive is a remote-first marketing consultancy delivering performance-driven creative for B2B brands. The Associate Creative Director leads creative strategy, messaging, and campaign concepts, shaping briefs and testing hypotheses to drive revenue and client outcomes.

This individual contributor role emphasizes copy-led, campaign-minded thinking, executive presence in client discussions, and hands-on writing and direction to elevate work before production.