Associate Creative Director - Brand (Alani)

Celsius; Boca Raton (FL); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Comprehensive Medical, Dental & Vision

401(k) with Company match

11 Company paid holidays

10 Vacation days per year

Identity theft and legal services

Job summary

Celsius Holdings, Inc. is seeking an experienced Senior Visual Designer to lead the Alani Nu brand identity across packaging, POS, events, and campaigns from concept to rollout.

You will collaborate with the Brand Design Lead, direct brand shoots, and shape copy while guiding designers and copywriters to ensure high-quality, on-brand storytelling. The role requires 7+ years in visual design, expert Adobe skills, UX/UI awareness, and a portfolio demonstrating impactful brand work.

Qualifications

• Portfolio required and showcased brand/campaign work
• 7+ years of visual design experience in an agency or in-house creative team
• Proven leadership and team management across design and copy
• Expertise in Adobe Creative Suite; proficiency in Microsoft tools; familiarity with Figma or similar
• Deep understanding of brand systems, hierarchy and scalable creative execution
• Advanced layout, packaging, illustration, color theory and typography skills
• Conceptual thinker who translates strategy into on-brand storytelling
• Experience with digital-first design and UX/UI best practices
• Meticulous attention to detail; able to manage multiple projects and deliverables
• Highly collaborative with strong communication and presentation skills

Responsibilities

• Own and evolve the Alani Nu brand identity across packaging, POS, events, merchandise and campaigns
• Collaborate with Brand Design Lead and Brand Studio to lead creative execution from concept to rollout
• Concept and direct brand photoshoots; provide direction in sketches to on-set direction
• Guide and feedback to Designers, Copywriters and Art Directors for creative excellence
• Mentor design and copy teams; delegate tasks and manage day-to-day work
• Develop brand copy and messaging to align tone with brand voice
• Cross-functional collaboration with innovation, digital, ecommerce, marketing and project management
• Oversee print-ready packaging and label designs; ensure brand cohesion
• Lead creative quality control with production and vendors; approve assets
• Develop moodboards and visual references to communicate direction
• Present and pitch creative ideas internally; push into new visual territory
• Champion consistent execution across touchpoints; maintain voice and visual systems
• Hands-on creative support with storytelling, layout, typography and illustration
• Stay current on design trends and the beverage landscape
• Model ownership, accountability and initiative across workstreams
• Explore new tools to enhance design and storytelling; AI tools proficiency

Skills

Brand design leadership

Creative direction

Team management

Brand storytelling

UX/UI understanding

Adobe Creative Suite

AI tools

Portfolio required

Education

Bachelor's degree in Graphic Design or related field

Tools

Adobe Creative Suite

Figma

Microsoft Office

Job description

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you.

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’reALANI NU®— confident, colorful, and bringing main-character energy to every moment.

SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’reROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise.

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Together, we’re Celsius Holdings, Inc— a global CPG company united by three powerhouse brands and one incredibly talented team.

At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.

And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.

This is the future of modern energy. This is Celsius.

Ready to take your career to the next level? Join our team and redefine what it means to be energized.

This is an ‘in office’, full time position at the Celsius HQ in either Louisville, Kentucky OR Boca Raton, Florida.

Responsibilities

• Own and evolve the Alani Nu brand identity across packaging, POS, events, merchandise and campaign storytelling, delivering best-in-class creative that is both highly competitive and culturally relevant
• Collaborate with the Brand Design Lead, Brand Studio to lead creative execution across all major campaign and innovation launches, from initial concept to final rollout
• Concept and direct brand photoshoots from early treatments, visual direction an concept sketches to on-set art direction and post-production polish
• Provide clear direction and actionable feedback to Designers, Production Artists, Art Directors and Copywriters to ensure creative excellence across all channels
• Manage and mentor design and copy team members, delegating tasks and guiding day-to-day creative executions
• Guide the development of brand copy and messaging – shaping headlines, campaign language and storytelling to ensure verbal tone aligns with Alani Nu brand voice and overall creative goals
• Collaborate cross-functionality with innovation, digital, ecommerce, marketing, social and project management teams to bring new ideas to market and elevate existing work
• Oversee and develop print-ready packaging and label designs, encouraging evolution while maintaining brand cohesion
• Lead creative quality control across packaging, POS and product visualizations, working closely with production, CG and external vendors to review and approve assets for print and digital
• Develop moodboards, sketches and visual references to clearly communicate creative direction and align teams
• Present and pitch creative ideas internally, pushing the brand into new visual and cultural territories relevant to Alani Nu’s identity
• Write detailed creative briefs and manage external creative partners or freelancers as needed
  Champion consistent execution across all brand touchpoints, ensuring cohesion of voice, tone and visual systems
• Contribute hands‑on creative support as needed, bringing strong storytelling, layout, typography and illustration skills to the work
• Bring strong visual storytelling, layout and illustration skills to hands‑on work when needed
• Operate with urgency and agility – comfortable navigating ambiguity, shifting timelines and fast paced workflows
• Balance creative vision with business priorities, managing multiple projects, people and deliverables concurrently without compromising quality
• Stay current on design trends, cultural shifts and the broader beverage landscape to inform ongoing creative evolutions
• Model ownership, accountability and initiative across all workstreams.
• Continuously explore new tools and techniques to enhance design, typography, composition and storytelling abilities for both you and your team
• Proficient in applying AI tools (Chat GPT, Midjourney, etc.) to enhance creative workflows, accelerate concepting and unlock new modes of expression
• 3D / CGI experience a plus but not required

• Portfolio Required: Please include a link to your portfolio in your resume, showcasing relevant brand and campaign work
• 7+ years of experience in visual design within an agency or in‑house creative team
• Proven leadership and team management experience across design and copy disciplines
• Expertise in Adobe Creative Suite; proficiency in Microsoft tools, and familiarity with Figma or other digital platforms a plus
• Deep understanding of brand systems, hierarchy and creative execution at scale
• Advanced layout, packaging, illustration, color theory and typography skills
• Conceptual thinker with a strong ability to translate strategy into visually compelling, on‑brand storytelling
• Experience with digital‑first design and a solid understanding of UX/UI best practices
• Meticulous attention to detail and ability to uphold high‑quality standards across multiple workstreams
• Highly collaborative, excellent communicator with strong presentation skills
• Proven ability to inspire, support and co‑create with team members to produce exceptional creative work
• Comfortable working under pressure and consistently delivering high‑quality results on tight deadlines
• Open, thoughtful and constructive in giving and receiving feedback
• Exceptionally organized, accountable and self‑motivated with excellent time management
• Proficient in applying AI tools (Chat GPT, Midjourney, etc.) to enhance creative workflows, accelerate concepting and unlock new modes of expression
• 3D / CGI experience a plus but not required

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job‑related knowledge, skills, qualifications, and experience. Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. We believe strongly in fostering a safe, fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please reach out to [e-mail].

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.