Associate Creative Director, Art Director

Genius AI (HearstLab); New York (NY); On-site; USD 130,000 - 180,000; Full time

Benefits offered by this job

Flexible PTO

Health & dental insurance

Fertility and adoption benefits

Parental leave

401k benefit

Yearly development stipend

Pre-tax commuter benefits

Dependent Care FSA

Team bonding opportunities

Job summary

Genius AI is seeking an Associate Creative Director, Art Director to own the ideas behind major campaigns, from creative concepts and art direction of video and photography to defining verbal approaches. You will stay hands-on to prove ideas work and collaborate closely with partners at the center of brand marketing campaigns.

The ideal candidate offers 8+ years in art direction, is fluent in AI-driven concepting, and can write headlines and scripts while shaping creative for video, photography,

Qualifications

• 8+ years in art direction and concept development.
• Fluent in AI, using it to concept, storyboard, prototype, and produce.
• Demonstrated copywriting craft in taglines, scripts, and narrative work.
• Led creative vision for video and photography shoots from concept to final edit.

Responsibilities

• Originate campaign platforms and creative approaches for paid social, video, and brand moments.
• Lead concept development for paid social campaigns and high-attention work.
• Write scripts, headlines, manifestos, and creative briefs to bring concepts to life.
• Art direct customer story videos and photo shoots from treatment through final cut.

Skills

Art direction

Concept development

Copywriting

Storyboarding

AI fluency

Mentoring

Job description

Genius AI is seeking an Associate Creative Director, Art Director to own the ideas behind major campaigns, from creative concepts and art direction of video and photography to defining verbal approaches, while remaining hands-on to prove ideas work. This role is highly collaborative, working closely with creative partners and sitting at the center of brand marketing campaign work, including holistic brand campaigns, paid social concepts, and customer story-driven content. The ideal candidate will challenge creative processes, leverage AI, and bring both a writer’s instincts and an art director’s eye to every brief.

Responsibilities will include:

• Originate campaign platforms, creative approaches, and written concepts that carry Genius AI across paid social, video, and brand moments
• Lead concept development for paid social campaigns, shaping work that earns attention and performs well
• Write scripts, headlines, manifestos, and creative briefs to bring concepts to life before design begins
• Art direct customer story videos and photo shoots from treatment through final cut, including casting, shot lists, and edit feedback
• Build AI-powered creative workflows to accelerate concepting, storyboarding, and production, setting standards for team usage
• Ship work quickly by showing early drafts, iterating based on feedback, and maintaining high craft standards
• Connect every concept to company goals and plan across the full marketing ecosystem, ensuring alignment across brand, paid, lifecycle, product, and events
• Mentor designers and editors, elevating craft and conceptual thinking across the team

You’re a great fit if you:

• Have 8+ years in art direction and concept development at an in-house brand team, creative agency, or brand studio, with a portfolio led by campaigns and video
• Are fluent in AI, using it to concept, storyboard, prototype, and produce, and have built repeatable workflows
• Prefer to put strong concepts in front of people and iterate, rather than waiting for full alignment before starting
• Demonstrate copywriting craft in your portfolio, including taglines, scripts, and narrative work
• Have led creative vision for video and photography shoots, from concept and treatment through final edit, with a clear point of view on story and approach
• Have developed paid social work that performs, with an understanding of how creative earns attention in feeds
• Think in ecosystems, connecting creative to business goals and understanding how ideas move through paid, lifecycle, product, events, and sales

Benefits & Perks

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially covered
• Fertility and adoption benefits
• Generous, fully-paid parental leave policy
• 401k benefit, eligible from day 1
• Yearly stipend for professional development
• Pre-tax commuter benefitsDependent Care FSA
• Team bonding opportunities, both virtual and in-person throughout the year

Genius AI is committed to creating a workplace where all employees feel supported and empowered to do their best work and is proud to be an Equal Opportunity and Aff…