Associate Context Planner

UnitedMasters | Translation; New York (NY); Híbrido; USD 60.000 - 70.000; Jornada completa

Descripción de la vacante

UnitedMasters, Inc. in New York is seeking an Associate Context Planner to join Translation, an award-winning creative solutions partner. You will lead research that informs campaigns, identify white-space opportunities, and map consumer journeys in culturally resonant ways.

This hybrid role blends in-office collaboration four days a week with one remote day. You will translate insights into actionable briefs, deconstruct campaigns, and stay ahead of shifts in media, technology, and culture to

Formación

• Experience in researching cultural trends and consumer insights.
• Ability to translate research into actionable brand recommendations.
• Proven ability to present complex ideas clearly and persuasively.

Responsabilidades

• Lead research that feeds into comms plans, campaign rollouts, and customer journeys.
• Create Get Smart research documents to inform branding and activation.
• Identify cultural moments and opportunities for brand activation calendars.
• Recommend campaign talent, outlets, and partnerships.
• Create quickturn risk assessments to address potentially problematic ideas.
• Contribute thought leadership to clients and agency
• Deconstruct campaigns to extract key learnings for creative use.
• Monitor shifts in media, tech, and consumer behavior.

Conocimientos

Cultural patterns

Sub-cultures fluency

First-to-market media

Presentation skills

Clear communication

Research passion

Time management

Deadline discipline

Adaptability

Pitch enthusiasm

Educación

Marketing degree

Herramientas

Google Suite

Keynote

Descripción del empleo

We are an award-winning independent creative solutions company that aspires to be the most culturally-influential company in the world. We help ambitious brands harness the power of culture to solve their biggest challenges. As a unique mix of experts in culture, technology, and storytelling, we are united by a passion to grow brands in ways that advertising alone can never do.
We are an entrepreneurial business – not a traditional “ad agency.” That means we value resourcefulness and tenacity just as much as we value creativity and intelligence. We’re unapologetically ambitious!

We are looking for an Associate Context Planner to join Translation! Please note that this role is a Hybrid role: four days in office and one day remote.

What You'll Do

• Lead research that feeds into comms plans, campaign rollouts, and customer journeys
• Create “Get Smart” research documents in support of project kickoffs that help retrace brand behavior, categorical trends, consumer insights, and identify white-space opportunities to inform brand action
• Research culturally relevant moments that lead to bespoke brand activation calendars
• Identify campaign talent, media outlets, and brand partnership recommendations
• Create quickturn risk assessment documents in moments where stakeholders (externally or internally) want to pursue a potentially problematic idea or talent in service of eliminating personal biases and leading with empathy and objectivity
• Consistently contribute thought leadership to client partners as well as the agency at large to help inform what’s new and what’s next (e.g. newsletters, trendspotting, etc.)
• Deconstruct best-in-class campaigns and pull key learnings for creative consideration
• Keep an active pulse on shifts in new media, tech innovations and consumer behavior

Knowledge, Skills and Abilities

• Recognize cultural movement patterns and mechanics displayed by both people + brands
• Become fluent in the sub-cultures our audience subscribes to by immersing yourself in their respective networks, rituals, artifacts and languages
• Constantly seek out first-to-market media opportunities that can disrupt brand categories
• Confidence in packaging and persuasive presentation for internal audiences
• Ability to present complex thinking in a clear, linear and succinct manner
• Incorporate the passion, excitement and experience of one’s MINOR in relevant ways that inform and validate the company’s output
• Passion for diving deep into research and data to unearth actionable insights for creative
• Possess excellent time management, organization and prioritization skills.
• Have the proven ability to work under tight deadlines and handle pressure, while consistently paying extreme attention to detail and quality of output
• Exercise the ability to quickly and effectively adapt to changing needs and expectations
• Interest and immersion in new business pitches

Minimum Qualifications

• Minimum of internship or entry-level experience in a strategic position at an agency or brand environment
• Socially savvy; MUST be on the pulse of platforms and their respective audience nuances
• Digitally savvy; MUST be proficient in Google Suite and Keynote (Mac preferred)

Preferred Qualifications

• 4-year college degree in Marketing, Advertising or Business preferred
• Experience working in music, tech, film, fashion, gaming and other pockets of culture
• Skilled in content capture, editing and storytelling for social

About UnitedMasters, Inc.

UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world’s leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.

Salary Hiring Range: $60,000 - $70,000

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.)

Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors.

The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.

The salary range above is for the NY/CA. As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.

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