Associate Brand Manager, Benefiber

Haleon; New Jersey; Hybrid; USD 110,000 - 139,000; Full time

Job summary

A leading consumer health company in New Jersey is seeking a Marketing professional to join their team. You will be responsible for developing brand strategy, driving marketing effectiveness, and executing e-commerce tactics. The ideal candidate has a Bachelor's in business/marketing and at least 2 years of experience in the CPG industry. Offering competitive compensation including a salary range of $110,596 – $138,246 plus bonus.

Benefits

401(k) plan

Tuition reimbursement

6 months paid parental leave

Healthcare programs

Qualifications

• 2+ years prior industry experience in consumer product goods (CPG) or pharmaceutical.
• Demonstrated analytical ability to understand and report data.
• Experience in revenue growth management and route-to-market planning.

Responsibilities

• Assist in the development of short- and medium-term brand strategy for Benefiber.
• Support Social Connected Commerce to drive consumers down the purchase funnel.
• Develop and manage all packaging graphics updates.
• Help drive e-commerce strategy in line with brand strategy.
• Execute robust innovation pipeline.

Skills

Analytical ability

Project management

Digital marketing

Education

Bachelor’s Degree in business and/or marketing

MBA

Job description

Hello. We’re Haleon. A new world‑leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category‑leading brands – including Sensodyne, EmergenC, Advil, Voltaren, Theraflu, Tums, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co‑creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

Overview

As a valued member of the Marketing team your responsibilities will range from planning, implementing, analyzing and optimizing all promotion marketing activities including in‑store displays, FSIs, dFSIs, Shelf Talk, review generation and sampling. You will be leading continuous improvement across all these areas and looking for opportunities to drive increased sales lift for each class of trade. The position is based in Warren, NJ and follows a hybrid model, requiring an in‑office presence of 3 days per week.

Key Responsibilities

• Assist in the development of short‑ and medium‑term brand strategy for Benefiber
• Support Social Connected Commerce to drive consumers down the purchase funnel
• Measure performance and identify drivers and drainers across the business to drive marketing effectiveness and consumption growth
• Partner with cross‑functional teams to deliver best‑in‑class forecasting
• Develop strategies, tactics, and lead execution of national brand programs, including consumer promotion, social media, digital ecosystem management, and shopper programs designed to engage consumers at retail
• Develop and manage all packaging graphics updates
• Help drive e‑commerce strategy and tactics in line with brand strategy
• Help execute robust innovation pipeline

Basic Qualifications

• Bachelor’s Degree in business and/or marketing
• 2+ years prior industry experience in consumer product goods (CPG) or pharmaceutical

Preferred Qualifications

• MBA
• Demonstrated analytical ability to understand and report data to drive business decisions
• Previous experience working with and/or managing vendors and agency partners
• Prior experience in revenue growth management, route‑to‑market planning and analysis, category or shopper marketing, CPG sales, profit and loss analysis, brand portfolio management, and changes in packaging
• Project management experience
• Digital & influencer marketing experience
• Commercialization experience (new item launch experience)

Benefits & Compensation

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement, and time‑off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.

Salary range: $110,596 – $138,246 USD + bonus.

Equal Opportunity

Haleon is an Equal Opportunity Employer and, in the US, we adhere to affirmative action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status, or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to [e-mail]. Please include the following in your email:

- Use subject line: ‘Haleon Careers: Job Accommodation Request’
- Your name and contact information
- Requisition ID and job title you are interested in
- Location of requisition (city/state or province/country)
- Description of specific accommodation you are requesting
- Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted.

Join Us

Care to join us? Find out what life at Haleon is really like at www.haleon.com/careers.