Associate Brand Manager - Alternative Channels

Sartori; Town of Plymouth (WI); Remote; USD 85,000 - 110,000; Full time

Job summary

Sartori Company in Plymouth, WI is seeking an Associate Brand Manager for Alternative Channels. You will develop strategic plans and partner with Sales to execute initiatives across club, limited assortment, convenience, and drugstore channels.

Collaborate with Insights, Innovation, and Brand teams to build a robust pipeline, ensure accurate brand representation, and align consumer touchpoints. This role offers remote-friendly work with periodic onsite collaboration.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related field is required.
• 3+ years of progressive experience in marketing, brand management, or related area with demonstrated results is required.
• Experience leading cross-functional projects across product management, innovation, sales, or commercialization is required.
• Experience in consumer packaged goods or food manufacturing is preferred.

Responsibilities

• Drives nationwide sales performance for Alternative Channels, ensuring targets are met.
• Leads strategic planning to build a strong product pipeline and equips Sales with tools to grow.
• Manages the marketing budget for brand-building initiatives in Alternative Channels.
• Identifies strategic opportunities through consumer insights analysis to drive channel growth.
• Collaborates with Brand and Sales to align consumer touchpoints with Sartori’s brand strategy.
• Brings creativity to marketing activation and innovation efforts to fuel growth.
• Leads cross-functional teams in developing innovation strategies for Alternative Channels.
• Partners with the Alternative Channels Sales team for strategic alignment.

Skills

Results-driven

Customer Focused

Collaborative

Problem Solver

Prioritizes Effectively

Innovative

Balances Stakeholders

Articulate

Handles Ambiguity

Detail-oriented

Education

Bachelor’s degree in Business Administration, Marketing, or related field

3+ years of experience in marketing or brand management

Job description

Associate Brand Manager - Alternative Channels

Locations

Showing 1 location

Plymouth, WI
Plymouth, WI, USA

• Remote
• Marketing
• Full-Time

Description

SUMMARY
The Associate Brand Manager – Alternative Channels is responsible for developing the strategic plan and partnering with the Sales team to execute initiatives across Alternative Channels, including club, limited assortment, convenience stores, and drugstores. In collaboration with Insights and Innovation, this role drives a robust strategic pipeline of products to support Sartori’s growth objectives within these channels. Additionally, the Associate Brand Manager works closely with the Brand team to ensure consistent and accurate representation of the Sartori brand. This role also collaborates closely with the Sales team to ensure the evolving needs of both customers and consumers in Alternative Channels are met.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Drives nationwide sales performance for Alternative Channels, ensuring sales targets are met.
• Leads the strategic planning process to build a strong pipeline of products and equip the Sales team with the tools needed to achieve growth objectives.
• Manages the marketing budget associated with brand-building initiatives in Alternative Channels.
• Identifies strategic opportunities through consumer insights analysis to drive channel growth.
• Collaborates with Brand and Sales teams to align all consumer touchpoints in Alternative Channels with Sartori’s overall brand strategy.
• Brings creativity and fresh ideas to marketing activation and innovation efforts to fuel brand growth.
• Leads cross-functional teams in developing innovation strategies for Alternative Channels.
• Partners closely with the Alternative Channels Sales team to ensure seamless strategic alignment.

DIRECT REPORTS

This position is not responsible for leading team members.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in Business Administration, Marketing, or a related field, or an equivalent combination of education and experience, required.
• 3+ years of progressive experience in marketing, brand management, or a related functional area with demonstrated business results, required.
• Experience leading cross-functional projects across product management, innovation, sales, or commercialization, required.
• Experience in consumer packaged goods or food manufacturing, preferred.

SKILLS AND COMPETENCIES

• Results-driven: Focuses on achieving results that promote business success.
• Customer Focused: Understands and responds effectively to stakeholder needs
• Collaborative: Partners with others to realize better results.
• Problem Solver: Identifies root causes and recommends effective solutions.
• Prioritizes Effectively: Identifies and focuses on the most critical responsibilities.
• Innovative: Applies original thinking to develop practical improvements.
• Balances Stakeholders: Understands, anticipates, and balances the needs of multiple stakeholders.
• Articulate: Communicates clearly and effectively in written and verbal formats.
• Handles Ambiguity: Remains effective in unclear or changing conditions.
• Detail-oriented: Ensures accuracy and precision in work output.

CERTIFICATIONS

None.

ADDITIONAL INFORMATION

WORK LOCATION

This role is primarily remote, with onsite presence required at our Pleasant View location in Plymouth, WI based on business needs. Remote work must be performed within Wisconsin or another approved state in accordance with company policy.

TRAVEL REQUIREMENTS

Occasional Travel (up to 10%) – Limited travel for training, meetings, or visits to other Sartori manufacturing facilities.

Driving Requirement: This role requires a valid driver’s license, proof of insurance, and reliable transportation for work-related travel.

PHYSICAL DEMANDS

While performing the duties of this job, the Team Member is regularly required to sit; use hands to finger, handle, or feel; and talk or hear. The Team Member is occasionally required to stand; walk; reach with hands and arms; and stoop, kneel, crouch, or crawl. The Team Member must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.

WORK ENVIRONMENT

This role is primarily performed in an office or administrative environment. The work environment is generally quiet to moderate in noise level.

The above statements are intended to describe the general nature and level of work being performed by Team Members assigned to this work. This is not an exhaustive list of all duties and responsibilities. Sartori Company reserves the right to amend and change responsibilities to meet organizational and business needs as necessary.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.