Associate Brand Manager

SC Johnson; Racine (WI); Hybrid; USD 112,000 - 147,000; Full time

Benefits offered by this job

Total Rewards package

Bonus opportunities

Long-term incentives

401(k) matching

Profit sharing

Job summary

SC Johnson in Racine, WI is seeking an Associate Brand Manager to shape how our brands connect with consumers across channels, translating insights into growth. You will work at the intersection of brand strategy, creative, media, and commerce to develop integrated plans from awareness to purchase.

You’ll partner with agencies, cross-functional teams, and omnichannel partners to deliver compelling brand experiences, manage brand narratives, portfolios, and go-to-market strategies while aligning

Qualifications

• Bachelor’s degree is required.
• 5+ years of relevant business experience.
• Must be legally authorized to work in the United States without sponsorship.

Responsibilities

• Brand Equity & Strategy: develop and execute brand strategies across consumer touchpoints to drive awareness, engagement and conversion.
• Media to Cart & Marketing Innovation: lead omnichannel planning, activation, and cross-functional coordination for campaigns.
• Portfolio Strategy & Management: drive growth through portfolio strategies, product assortment, and go‑to‑market plans.
• Budget & Financial Management: understand P&L, monitor performance, and optimize media investments.
• Forecasting & Market Analysis: analyze data to inform sales forecasts and identify risks and opportunities.

Skills

Project Leadership & Growth Orienation

Strategic Analytics

Creative & Equity Planning

Business & Financial Acumen

Media to Cart Expertise

Results Orientation

Education

Bachelor's degree

Job description

SC Johnson has been leading with purpose for 140 years, building high-quality products and iconic brands found in homes, schools and businesses in virtually every country worldwide – including OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s Clean Day®, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more.

The 13,000 people of our global, fifth-generation family company are committed to making the world a better place today and for future generations.

ABOUT THE ROLE

Build Brands Consumers Love. Turn Insights into Impact. Drive Growth.

As Associate Brand Manager, you’ll help shape how our brands connect with consumers, stand out in the marketplace, and convert engagement into growth. Working at the intersection of brand strategy, consumer insights, creative, media, and commerce, you’ll play a key role in developing brand equity strategies and bringing integrated marketing plans to life across the consumer journey—from awareness and consideration through purchase.

You’ll partner closely with creative agencies, cross-functional marketing teams, omnichannel partners, and design to translate consumer and marketplace insights into compelling brand experiences across channels and touchpoints. From influencing creative development and integrated communications to driving media-to-cart activation, you’ll help ensure every interaction strengthens the brand and delivers against business objectives.

This is an exciting opportunity for a consumer products marketer ready to take the next step in brand management, build broad cross-functional experience, and make a visible impact on brands consumers know and trust.

KEY RESPONSIBILITIES

Brand Equity & Strategy

• Support the creation and execution of brand strategies that align with the company’s vision and market positioning, ensuring consistency across all consumer touchpoints to drive brand awareness, engagement, and conversion.

• Collaborate cross-functionally with design teams, agencies, marketing portfolio teams, OMNI-channel, and shopper marketing to maintain and enhance visual identity, develop compelling brand assets, and deliver integrated marketing communication plans—including retail media and shopper strategies.

• Contribute to the development of brand narratives that effectively communicate the brand’s values, mission, and unique selling propositions, supporting cultural program development through creative briefs, go-to-market plans, trade narratives, and execution.

• Support brand portfolio analysis and management by identifying growth opportunities and ensuring alignment with market and industry trends.

• Leverage market, consumer, user, and purchaser insights to inform media channel strategies and in-market execution initiatives.

Media to Cart & Marketing Innovation

• Execute media-to-cart strategies that drive consumer conversion across both online and offline channels.

• Leverage consumer, shopper, and user insights to inform marketing plans and optimize the path to purchase.

• Lead omnichannel planning and activation, including timeline management, strategy execution, and cross-functional coordination with internal teams and external partners.

• Manage project timelines, budgets, and forecasting for marketing programs and product collections.

• Understand and apply media planning principles across all relevant touchpoints, integrating them into growth planning and campaign execution.

• Support the design and execution of in-store displays and utilize activation options such as social media, ambassadors, awards, and loyalty programs to enhance campaign impact.

Portfolio Strategy & Management

• Develop and implement comprehensive portfolio strategies to drive growth, market share, and consumer relevance.

• Manage product assortment, including innovation, renovation, and discontinuation planning.

• Lead commercialization efforts for new products, including development of selling materials and go‑to‑market strategies.

• Analyze sales data and market trends to inform product assortment strategies and identify opportunities for growth.

• Collaborate with cross-functional teams across Research & Development, Finance, Supply Chain, Demand Planning, Marketing, and Sales.

Budget & Financial Management

• Build a strong understanding of the profit & loss and identify key levers to achieve financial targets.

• Partner with Finance to monitor performance and adjust plans as needed.

• Analyzes marketing and retail/trade media campaigns to assess effectiveness and return on investment using advanced analytics tools, providing insights for optimization.

Forecasting & Market Analysis

• Analyze consumption and shipment data to inform sales forecasts and identify risks and opportunities.

• Evaluate inputs such as pricing, distribution, competitive activity, and marketing initiatives to predict market share and business performance.

REQUIRED EXPERIENCE YOU’LL BRING

• Bachelor’s degree with 5+ years of relevant business experience

• Qualified candidates must be legally authorized to work in the United States without current or future sponsorship

PREFERRED EXPERIENCES AND SKILLS

• Project Leadership & Growth Orientation : Proven capability in leading strategic marketing initiatives with a passion for growth within brand management roles.

• Strategic Analytics : Strong analytical skills, including data mining and insight generation, with a focus on leveraging data to inform media and equity-driven marketing decisions.

• Creative & Equity Planning : Skilled in creative development, brand equity building, and aligning portfolio strategies to drive consumer engagement and business impact.

• Business & Financial Acumen : Solid understanding of business fundamentals, including P&L management, media investment optimization, and cross-functional team leadership.

• Media to Cart Expertise : Experience in connecting upper-funnel brand building with lower-funnel conversion strategies, including media planning, performance tracking, and retail activation.

• Results Orientation : Demonstrates urgency and consistently delivers impactful results through both individual contribution and collaborative team efforts.

JOB REQUIREMENTS

• This role is eligible for domestic relocation.

• Office work environment: Remote work available once a week for eligible employees after 90‑day onboarding period

• Travel <10%.

BENEFITS AND PERKS

SC Johnson’s total compensation packages are at or above industry levels. In addition to salary, total packages may include bonuses, long-term incentives, matching 401(k) contributions and profit sharing based on company profitability, job level and years of service. As a family company, we’re committed to providing benefits such as subsidized health care plans, maternity/paternity/adoption leave, flexible work arrangements, vacation purchase options, recreation and fitness centers, childcare, counseling services and more.

The Company’s Total Rewards package is at or above industry levels. The expected base salary range for this position is between 111,840.00 USD - 146,790.00 USD. Job related skills, experience, education, and location will be considered in setting actual starting base salary. In addition to your base salary and depending on job level, eligibility, and performance, a total package may include profit sharing, a short-term incentive and/or long-term incentives. As a family company, benefits are a key piece of our Total Rewards package as well and we’re proud to provide a comprehensive, competitive, and differentiated benefits program that our people and their families value.

Inclusion & Diversity

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.

We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.

Better Together

At SC Johnson, we believe people achieve their best when they collaborate and work together in person. We value connection to strengthen teamwork, accelerate problem solving, and drive innovation.

Equal Opportunity Employer

The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.

Accommodation Requests

If you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to [e-mail]. All qualified applicants are encouraged to apply. Download the EEO Know Your Rights posterfor more information.