Associate Brand Manager

Pabst Labs; Los Angeles (CA); On-site; USD 80,000 - 110,000; Full time

Job summary

Venice Of America in Los Angeles, CA is seeking an Associate Brand Manager to support the Head of Marketing in executing brand strategies across cannabis beverage brands. You will own the day-to-day management of marketing initiatives, product launches, retail activations, and cross‑functional projects to move campaigns from concept to execution.

The ideal candidate is highly organized, detail‑oriented, creative, and analytical, enjoys balancing strategy with hands‑on execution, and collaborates

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
• 2–4 years of experience in Brand Marketing, Product Marketing, or CPG.
• Experience within cannabis and/or beverage strongly preferred, or other regulated consumer products.
• Demonstrated experience managing multiple projects simultaneously in a fast-paced environment.

Responsibilities

• Marketing Execution: coordinate integrated marketing campaigns, digital/social content, and POS merchandising materials.
• Trade & Retail Support: partner with field and sales teams to drive dispensary activations and promotional events.
• Compliance & Operations: ensure packaging, creative assets, and brand communications align with cannabis regulations.
• Market Analytics: monitor pricing, sales velocity data, and consumer trends using industry tracking tools.

Skills

Project management

Analytical skills

Cross-functional collaboration

Microsoft Office

Google Workspace

Adobe Creative Suite familiarity

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Project management software

Adobe Creative Suite

Job description

Venice Of America (VOA) is the marketing and sales organization behind some of the most recognizable cannabis beverage brands in California, including ST IDES, Not Your Father’s and Pabst Blue Ribbon. We work to build brands that challenge convention, drive category growth, and redefine how consumers experience cannabis.

As our portfolio continues to expand, we’re looking for an Associate Brand Manager to help lead to the day-to-day execution of our marketing initiatives and play a critical role in bringing new products and campaigns to market.

This is an exciting opportunity for someone who thrives in a fast-paced consumer brand environment and wants to build brands that people genuinely love.

Position Overview

The Associate Brand Manager (ABM) will support the Head of Marketing in executing brand strategies across multiple cannabis beverage brands. This role will own the day to day management of marketing initiatives, product launches, retail activations, and cross-functional projects, helping ensure that every campaign moves efficiently from concept to execution.

The ideal candidate is highly organized, detail orientated, creative, analytical and passionate about building consumer brands. They should enjoy balancing strategic thinking with hands‑on execution while working closely with sales, field marketing, operations, regulatory, and external creative partners.

Key Responsibilities

• Marketing Execution: coordinate integrated marketing campaigns, digital/social content, and point of sales merchandising materials.
• Trade & Retail Support: partner with field and ales teams to drive dispensary activations, budtender education programs, and promotional events.
• Compliance & Operations: ensure all packaging, creative assets, and brand communications strictly align with state and local cannabis regulations.
• Market Analytics: Monitor competitor pricing, sales velocity data, and emerging consumer trends using industry tracking tools.

Qualifications

Education

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.

Experience

• 2-4 years of experience in Brand Marketing, Product Marketing, or CPG.
• Experience within cannabis and/or beverage strongly preferred, or other regulated consumer products.
• Demonstrated experience managing multiple projects simultaneously in fast paced environment

Skills and Competencies

• Exceptional project management and organizational skills
• Strong analytical skills with ability to interpret sales and market insights data (Headset)
• Experience working cross-functionally with multiple stakeholders.
• Proficiency in Microsoft Office (PowerPoint, Excel) and Google Workspace.
• Experience with project management software
• Familiarity with Adobe Creative Suite and marketing asset workflows a plus.

Industry Knowledge

• Working knowledge of DCC compliance and packaging regulations highly preferred.
• Understanding of cannabis consumer purchasing behavior and retail channels.
• Passion for consumer brands, innovation, and building meaningful customer experiences

What We’re Looking For

The ideal candidate is someone who:

• Loves building brands from the ground up.
• Is equally comfortable managing spreadsheets and creative campaigns
• Can juggle multiple priorities without sacrificing attention to detail.
• Takes ownership, solves problems proactively, and follows projects through to completion.
• Is curious, creative, and always looking for ways to improve how marketing gets done.
• Full time, on-site position based in Los Angeles, CA
• Daily in office collaboration required
• Reports directly to Head of Marketing
• Occasional travel throughout CA for retail visits, ride-alongs, trade events, and company meetings

Venice Of America takes pride in developing and promoting talent as an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, veteran status, or any other category protected by law. By fostering a diverse business environment, we welcome opportunities to learn from each other, our customers, and business partners.