Associate Athletics Director for Sports Analytics

WM001 William & Mary; United States; On-site; USD 113,000 - 138,000; Full time

Job summary

William & Mary is seeking an Associate Athletics Director for Sports Analytics to lead data strategy across 23 varsity programs. You will align analytics, AI, and technology with coaching and university IT partners, building a practical roadmap and governance framework.

The role emphasizes credibility with coaches, clear communication, and privacy compliance. Ideal candidates bring senior-level analytics leadership, cross‑functional experience, and a track record of translating complex data into

Qualifications

• Bachelor’s degree in analytics, statistics, data or related field.
• Significant experience in collegiate or professional sports analytics.
• Ability to translate technical findings for nontechnical audiences.
• Experience leading cross-functional projects with multiple stakeholders.
• Knowledge of BI, data visualization, and contemporary AI basics.

Responsibilities

• Set and lead department analytics, AI, and tech strategy across 23 sports.
• Partner with coaches for recruiting analytics and roster planning.
• Translate wearable, video, and biometric data into insights for performance.
• Govern data with privacy standards and build secure scalable architecture.
• Deliver dashboards for executive oversight and resource forecasting.
• Hire, supervise, and manage analytics staff and budgets.

Skills

Analytics leadership

Cross-functional collaboration

Data visualization

Communication skills

Staff management

Education

Bachelor's degree in analytics

Master's degree (preferred)

Tools

SQL

Python

R

BI tools / cloud platforms

Job description

Job Requisition

JR102134 Associate Athletics Director for Sports Analytics (Open) Job Posting Title: Associate Athletics Director for Sports Analytics Department: CC01211 WM001 | ATHL | Athletics Analytics Job Family: Staff - Athletics Operations Worker Sub-Type: Fixed Term (requires end date - benefited) (Fixed Term) Job Requisition Primary Location: Kaplan Arena Primary Job Posting Location: Posting Location - William & Mary

Job Description Summary

The Associate Athletics Director for Sports Analytics leads the department's strategy for data, analytics, and artificial intelligence across all 23 varsity sports. This role turns recruiting, performance, resource-allocation, and academic questions into practical tools that coaches and administrators trust and use — strengthening recruiting, competitive performance, and student‑athlete development while safeguarding privacy and meeting university, conference, and NCAA requirements. This individual leads the department’s efforts to distinguish itself in the application of sports analytics, tracks what other universities are doing in this space, and identifies new opportunities for W&M. The ideal candidate is a sports leader who is highly capable with data and technology. Success depends on credibility with coaches, campus partners, sound executive judgment, and the ability to convert complex information into clear, usable decisions in an ever‑evolving manner.

Required Qualifications

• Bachelor's degree in analytics, statistics, data or computer science, sport management, business, or a related field.
• Significant, progressively responsible experience in collegiate or professional sports analytics, sports technology, performance science, or athletics administration.
• Demonstrated ability to build credibility with coaches and translate between athletics and technical teams.
• Experience leading cross‑functional projects involving multiple stakeholders and competing priorities.
• Working knowledge of business intelligence, data visualization, and contemporary AI capabilities and risks.
• Strong written and verbal communication skills, including translating technical findings for nontechnical audiences.
• Experience managing staff, budgets, or vendors.

Preferred Qualifications

• Master's degree in a relevant field.
• Direct experience across multiple sports, including recruiting/transfer analytics and opponent scouting.
• Proficiency with SQL, Python or R, cloud data platforms, and modern BI tools.
• Experience applying machine learning, generative AI, computer vision, or forecasting to sports.
• Familiarity with NCAA/conference rules and data‑privacy regulation (FERPA and related) in collegiate athletics.

Conditions of Employment

• Regular attendance at practices, competitions, and recruiting events.
• Requires evening, weekend, holiday, and travel availability.
• This position is restricted to available funding.
• This position has a restricted term.

Job Duties

• 25% - Strategy & Leadership: Set and lead a department‑wide analytics, AI, and technology strategy across all 23 sports, in partnership with coaches, sport administrators, and university technology partners. Build a prioritized roadmap — with milestones, ownership, and success measures — that balance enterprise standards against each program's needs. Advise the Director of Athletics and executive staff on technology investment, competitive intelligence, and organizational performance. Serve as Athletics' primary liaison to the university's Sports Analytics minor (proposed launch Fall 2027), supporting experiential‑learning opportunities for students.
• 20% - Recruiting & Roster Analytics: Partner with coaches to build recruiting analytics — prospect evaluation, video, statistics, and transfer‑portal data — that sharpen identification and communication. Support roster construction and scholarship/NIL resource planning so coaches get maximum return from resources. Apply AI‑assisted evaluation methods responsibly, with human review and clear privacy safeguards for prospective student‑athletes.
• 15% - Competitive & Performance Analytics: Partner with coaching and performance staff on opponent scouting, game planning, and in‑game and post‑game decision support. Translate wearable, video, tracking, and biometric data into training‑load and readiness insights, in coordination with Sports Medicine and Sports Performance. Deliver tailored dashboards and tools built around how each sport actually prepares and competes.
• 15% - Data, Technology & AI Governance: Partner with University IT to build a secure, scalable data architecture and integrate systems spanning recruiting, video, wearables, academics, and business operations. Establish a responsible AI framework — approved tools, human review for high‑impact decisions, and staff training. Chair the athletics data‑governance function, setting access, privacy, and security standards consistent with FERPA, HIPAA (where applicable), and NCAA/conference rules.
• 15% - Business & Operational Analytics: Build executive dashboards spanning competitive, academic, financial, and operational performance. Support budgeting, scheduling, and resource‑allocation decisions with forecasting and scenario modeling. Deliver an annual analytics impact report on adoption, outcomes, and return on investment.
• 10% - Staff & Vendor Management: Hire, supervise, and develop analytics staff, graduate assistants, and student analysts. Manage the analytics/technology budget, vendor contracts, and system implementations. Represent Athletics on university data‑governance and technology committees.

Additional Job Description

A resume/CV and cover letter are required for this position.

Salary

up to $125,000 commensurate with experience and internal alignment.

Job Profile

JP1072 - Sports Data Analyst - Exempt - Salary - S14

Qualifications: Compensation Grade: S14 Recruiting Start Date: 2026-10-06 Position Restrictions: Restricted Funds & Restricted Term

EEO Statement

EEO is the Law. Applicants can learn more about William & Mary’s status as an equal opportunity employer by viewing the "Know Your Rights" poster published by the U.S. Equal Employment Opportunity Commission. https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal

Background Check

William & Mary is committed to providing a safe campus community. W&M conducts background investigations for applicants being considered for employment. Background investigations include reference checks, a criminal history record check, and when appropriate, a financial (credit) report or driving history check.

Applicant Notice

By applying for this position, you consent to William & Mary's use, review, and retention of your application materials for recruitment and employment purposes. Materials may be shared with authorized individuals participating in the hiring process and will be managed in accordance with applicable laws and university policies.

Probationary Period Notice

Individuals selected for full‑time staff positions will be required to complete a twelve (12) month probationary period in accordance with university policy.

Remote Work Disclaimer

Remote work eligibility is not guaranteed and is subject to approval. Employee eligibility depends on the likelihood of the employee succeeding in a remote work arrangement and the supervisor’s ability to manage remote workers. Departments and/or Human Resources may amend, alter, change, delete, or modify eligibility.

Other Information

William & Mary and the Virginia Institute of Marine Science (VIMS) are vibrant, innovative and engaged communities and we are delighted about your interest in a career with us. Please be aware Workday has weekly downtimes and will be unavailable Fridays starting at 9:00 p.m. through Saturdays at noon (ET) for scheduled maintenance. During this time, the portal will be closed and will not accept applications.

Benefits

William & Mary offers a competitive range of benefits that support employee well‑being and professional growth, including access to on‑campus fitness facilities, university libraries, and other wellness resources. Educational assistance, professional development opportunities, and a robust holiday schedule are also available. Learn more and explore our comprehensive benefits website.