Associate Account Strategist

Dotdash Meredith; New York (NY); Hybrid; USD 66,000 - 72,000; Full time

Job summary

Dotdash Meredith is seeking an Associate Account Strategist in New York City. The role involves conceiving, managing and executing online marketing initiatives and overseeing all advertising programs from pre- to post-sale.

You will coordinate with cross-functional teams, respond to RFPs, and ensure timely campaign delivery and renewal. The position emphasizes client service, performance optimization, and revenue growth through effective campaign management and collaboration with Ad Operations

Qualifications

• 4-year degree required; marketing or business degree preferred.
• Minimum of 1 year of marketing, sales and/or account management experience; digital advertising experience preferred.
• Strong organizational, interpersonal and written/verbal communication skills.
• Ability to collaborate cross-functionally and manage multiple projects.
• Proficiency in MS Office suite and internet tools.

Responsibilities

• Respond to RFPs and develop media plans aligned with marketing goals.
• Execute and manage advertising campaigns, coordinating cross-functional teams and interfaces with Ad Product and Creative.
• Provide high-level client service post-sale, acting as main liaison for execution.
• Collaborate with Ad Operations to ensure ads are trafficked, monitored and optimized.
• Maximize campaign performance and revenue by reporting and supporting renewal/growth efforts.
• Update contract management system with campaign changes and notify teams of revenue impacts.

Skills

Communication

Organization

Analytical skills

MS Office

Cross-functional

Education

Bachelor's degree in Marketing or Business

Tools

Excel

PowerPoint

Outlook

Word

Job description

Associate Account Strategist

Job Description

About Your Role

The Account Strategist acts as an internal sales representative responsible for the conceiving, managing and executing online marketing initiatives and management of all advertising programs and associated revenue pre- and post-sale. This includes media plan creation, campaign implementation, optimization, reporting, program retention and renewal, and ensuring prompt and proper resolution of advertiser business issues.

Hybrid 3x a week- New York City

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About Your Contributions

• Respond to RFPs, develop media plans in line with strategic marketing goals.
• Execute and implement advertising campaigns to ensure delivery and performance. Includes taking a leadership role to coordinate efforts between other cross-functional teams as necessary to implement custom elements. Position interfaces with Ad Product and Creative.
• Embody white glove service to our clients and serve as the internal and external point of contact for execution, particularly in post-sale
• Work with Ad Operations to ensure clients' ads are trafficked, monitored, and optimized.
• Maximize campaign performance and company revenue by coordinating reports to further increase success rate and renew/grow current business.
• Update contract management system with campaign change orders (campaign delays, optimizations, etc.) and alert team of changes that will affect revenue.

About The Positions Contributions:

Weight % Accountabilities, Actions and Expected Measurable Results

50% Pre Sale - media planning, internal coordination

50% Post Sale - execute campaigns, act as liaison between all internal and external teams, monitor pacing and performance, create wrap decks

About You

• 4-year degree required; marketing or business degree preferred. Additional digital marketing or sales experience may substitute for education on a year-for-year basis.
• Minimum of 1 years of marketing, sales and/or account management experience; ideally one year of digital advertising experience. Project management experience is a plus.
• Possess excellent organizational, interpersonal, and influential written and verbal communication skills. Ability to quickly form relationships usually by telephone or email.
• Ability to collaborate cross-functionally; ability to exercise judgment and flexibility in balancing program requirements, milestones, and keeping people and projects moving on schedule.
• High attention to detail. Strong analytical, quantitative and strategic problem solving. Excellent grammar, spelling and proofreading skills.
• Positive and confident disposition when responding to frequent deadlines for multiple customers (internal and external).
• High degree of proficiency in MS Office products. Ability to use databases. Excellent working knowledge of Excel, Word, PowerPoint, Outlook and the Internet.
• Demonstrated ability to quickly build positive team relationships.
• Be able to think strategically and act tactically.

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [e-mail].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: New York: $66,300.00 - $72,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may change in the future. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition,People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.