Assoc. Dir., US Hematology Marketing

Merck; North Wales (Montgomery County); Hybrid; USD 142,000 - 224,000; Full time

Job summary

Merck is recruiting for an Associate Director, U.S. Hematology Marketing to lead strategic marketing efforts for the hematology portfolio in the United States.

The role focuses on scientific education, advocacy, and collaboration with medical affairs to engage thought leaders and advisory boards. The candidate will manage speaker programs, develop competitive scientific plans, and partner with cross-functional teams on brand priorities and market access strategies.

Qualifications

• 5+ years in pharmaceutical or related field with 3+ years in hematology and external relationships.
• Experience promoting healthcare materials through legal, regulatory, and clinical review.
• Strong scientific acumen with ability to engage with high scientific fluency.

Responsibilities

• Establish strong relationships with hematology scientists and stakeholders.
• Input into portfolio marketing direction and strategic choices.
• Define brand priorities and best practices for scientific education and advocacy.
• Manage hematology external speaker bureaus and training.
• Lead development and execution of scientific competitive plans.
• Collaborate with Global Medical Affairs to network external thought leaders and advisory boards.
• Train speakers and coordinate forums, symposia, and advocacy.
• Evaluate external data and publications for impact on treatment algorithms and guidelines.
• Build internal network across clinical research, medical affairs, and other teams.
• Develop annual segment budget and monitor expenses.
• Support Health Economics and Access with models and value dossiers.
• Lead Medical Education Strategy for hematology portfolio.
• Plan national-level U.S. Exhibits and conventions for hematology portfolio.

Skills

Agile

Cross-functional

Market Access

Market Development

Marketing Ops

Market Research

Medical Affairs

Oncology Marketing

Operations

Pricing

Public Speaking

Sales Messaging

Strategic Leadership

Strategic Planning

Strategic Thinking

Strategy Development

Thought Leadership

Trade Associations

Education

Bachelor's degree in relevant field

MBA preferred

Job description

Join our company, a leading research-driven biopharmaceutical organization focused on discovering, developing, and delivering innovative medicines and vaccines that improve and save lives worldwide. We are currently recruiting for an Associate Director, U.S. Hematology Marketing.

Key Responsibilities Include

• Establish and build strong relationships with hematology scientific leaders and key stakeholders
• Provide input into Hematology portfolio marketing direction and strategic choices
• Define brand priorities and establish best practices for scientific education and advocacy
• Manage the hematology external speaker bureaus and speaker training
• Leading the development, evolution, and execution for the scientific competitive plans, driving innovative ways to help disseminate brand messages as part of the scientific exchange
• Provide marketing viewpoint as well as collaborating with Global Medical Affairs to create a network of external thought leaders and conduct advisory board meetings
• Speaker training forums and symposia, and building personal and direct rapport and advocacy
• Drive the evaluation and interpretation of external data, publications and their impact on future treatment algorithms, as well as potential impact on guidelines and pathways.
• Build an internal network to discuss key scientific issues and share best practices – collaborate with clinical research, medical affairs and other teams as required
• Develop an annual budget for the segment and track expenses through the year
• Working with Health Economics and Access teams to support needs including provision of models, analytical support, value dossier, etc.
• Lead the Medical Education Strategy for the hematology portfolio.
• Lead planning for national-level U.S. Exhibits and Conventions for hematology Portfolio.

Required

• 5 years of pharmaceutical or relevant experience 3+ years of relevant hematology experience and external relationships
• Strong relationship building, problem solving, teamwork, analytical, and written/verbal communication skills
• Experience influencing without direct authority and working successfully with cross-functional teams
• Healthcare Provider promotion experience bringing materials through legal, regulatory, and clinical review
• Strong scientific acumen and ability to engage with high scientific fluency
• 20% travel, including some weekends

Preferred

• Bachelor's degree in relevant field. Advanced degree (MBA) preferred
• Core marketing experience including strategy development & competitive planning
• Experience leading marketing scientific strategy

Position Location

Upper Gwynedd, PA (Hybrid) OR Remote

Required Skills

Agile Methodology, Cross-Functional Teamwork, Market Access, Market Development, Marketing Operations, Market Research, Medical Affairs, Oncology Marketing, Operational Execution, Pricing Strategies, Public Speaking, Sales Messaging, Strategic Leadership, Strategic Planning, Strategic Thinking, Strategy Development, Thought Leadership, Trade Associations

Requirements

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

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Salary Range

$142,400.00 - $224,100.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

Benefits

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

San Francisco Residents Only:

We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only:

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance

Employee Status

Regular