Assoc. Dir , D&A Strategy

Merck; North Wales (Montgomery County); Hybrid; USD 157,000 - 247,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401(k) retirement plan

Hybrid work model

Bonus potential and long-term Incente

Job summary

Merck is seeking an Associate Director, Global Marketing Engagement (GME) within the Digital Human Health team. You will develop analytics to inform US product strategy, coordinate cross-functional teams, and support go-to-market and portfolio planning with data-driven insights.

You will partner with global marketing, US market engagement, clinical and finance teams, delivering scalable analytics capabilities and executive-ready recommendations to strengthen decision making across the pharma

Qualifications

• Bachelor's degree in scientific or business field.
• 5+ years in pharma/biotech insights, analytics or portfolio roles.
• Ability to translate data into strategic recommendations.

Responsibilities

• Develop and deliver data analytics to inform pipeline investments.
• Lead cross-functional analytics initiatives across launch assets.
• Communicate findings and risks to senior stakeholders.
• Collaborate with marketing, finance, IT and external partners.

Skills

Biotechnology

Marketing Analytics

Cross-Functional Collaboration

Strategic Thinking

Data-driven Decisions

Stakeholder Management

Project Management

Education

Bachelor's degree

MBA/PhD preferred

Tools

Real-world data assets

Job description

Job Description

Associate Director, Global Marketing Engagement, DHH Our Digital Human Health (DHH) team is innovating how we understand our patients and their needs. Working cross functionally we are inventing new ways of engaging, interacting with our customers and patients leveraging digital, data and analytics and measuring the impact. The Associate Director, Global Marketing Engagement (GME), DHH will be responsible for developing and delivering data and analytics, generating strategic insights, and addressing US new product global marketing teams’ business questions to inform pharma pipeline investments, a successful go-to-market strategy, launch planning activities, and portfolio-level commercial assessments. y and creating synergies with the book of work for global brand leads. Furthermore, the team member will partner closely with global marketing, US market engagement, regional market engagement, clinical and discovery, finance, IT & enterprise strategy teams to inform executive decision making through analytics support for clinical development, business development and alliances/partnerships decisions. Reporting to the Director of GME Pharma within DHH, this role will lead/support the implementation and continuous enhancement of scalable analytics capabilities and commercial frameworks to strengthen data-driven decision making development of analytics capabilities for the pharma pipeline. The team member will help establish a set of analytics ensure these capabilities are anchored to our early commercial marketing framework to shape franchise strategy and proactively “connect the dots” across DHH cross functional teams. The Associate Director will also be responsible to support concrete recommendations and communicate on-going risk/benefit against standardized commercial metrics. Reporting to the Director of GME Pharma within DHH, this role will lead development of analytics capabilities for the pharma pipeline. The successful team member will partner closely across DHH capability functions such as market research, forecasting, payer insights & analytics, data strategy, data solutions, product owners for scaled analytical capabilities. They will also and engage with vendor partners to develop accelerators. This role will require interfacing and collaborating with multiple teams which may not share the same reporting line. The candidate needs to have demonstrated consistent leadership skills and have led cross functional teams in their prior roles, demonstrated the ability to create a strong sense of team culture and embody a culture of continuous learning. Effective communication skills are essential to be successful.

Primary Responsibilities

• Commercial Analytics: Develop commercial insights solutions – market understanding, patient journey, physician segmentation, market mapping, patient funnel development and validation,s & and analogue benchmarking to support decision making for the pharma pipeline and business development, utilizing deep data driven secondary data analytics for the US markets. The candidate will be responsible for translating complex secondary data, market research, and commercial intelligence into actionable business recommendations
• Stakeholder Cross-functional Collaboration: Partner with marketing teams, operations, forecasting, market research, payer analytics, data strategy, and clinical teams to inform strategic reviews and launch readiness activities, and increase commercial rigor through all phases of pipeline asset development.
• Partner with marketing teams, operations and clinical to inform strategic reviews and increase commercial rigor through all phases of pipeline asset development and enable successful go-to-market strategy
• Communication and Transparency: Develop executive-ready materials and communicate key analytical findings, risks, opportunities, and recommendations to business stakeholders.
• Provide marketing teams, and governance committees, transparency, and commercial insights on pipeline portfolio on topics related to market dynamics, competitive insights, patient journeys, access considerations amongst others.
• Analytics Program Leadership: Lead execution of complex, cross-functional analytics initiatives across pipeline and launch assets, ensuring alignment of stakeholders, timelines, deliverables, budgets, and external partners. Coordinate internal teams and vendor partners to deliver high-quality analytics and insights that support business priorities and strategic decision making.
• Analytics and Benchmarking: Lead benchmarking analytics to collect, analyze, and translate insights into recommended business actions to inform pipeline development choices. Provide critical insights to leaders for communication on human health portfolio, early pipeline commercial forecasts and related business drivers.

Required Experience And Skills

• Bachelor's degree, preferably in a scientific, business, engineering, or business-scientific-related field.
• 5+ years of experience in business insights, outcomes research, advanced analytics, asset portfolio management, strategic planning, insights syndication or related roles within the pharmaceutical or biotechnology industry
• Strategic thinker who can be consultative and “engage as equals.”
• Strong communication skills using effective storytelling grounded on data insights.
• Ability to execute solution-based approaches to complex and ambiguous business problems.
• Understanding of Real-world data assets (claims, EMR, syndicated datasets, etc.) and the commercial pharma data ecosystem
• Strong communication and presentation skills, with the ability to effectively communicate complex concepts to both internal and external stakeholders
• Relationship-building and influencing skills with an ability to collaborate cross-functionally
• Experience managing complex cross-functional projects and stakeholders within a matrixed organization.
• Strong project management skills with demonstrated ability to manage multiple priorities simultaneously.

Preferred Experience And Skills

• Experience in healthcare data, insights, and analytics
• Experience in Life Sciences, biotechnology, pharmaceutical, or consulting industries
• Advanced degree (e.g., MBA, PharmD, PhD) preferred
• Therapeutic area experience in Immunology (Rheumatology, Dermatology, Gastroenterology) or Cardio-metabolic (PCSK9 market) preferred
• Experience supporting launch planning, commercialization strategy, forecasting, or portfolio planning preferred
• Experience supporting pharmaceutical assets across multiple stages of development, from early pipeline through commercialization preferred
• Experience with patient journey analytics, market sizing, competitive intelligence, and commercial opportunity assessments preferred
• Experience in Life Science or consulting industry
• Advanced degree (e.g., MBA, PharmD, PhD) preferred.
• Therapeutic area experience in cardiovascular & metabolic diseases preferred.
• US secondary data assets such as claims, EMR, SP/SD etc.

Required Skills

Biotechnology, Business Analysis, Business Decisions, Cardiology, Commercial Analytics, Cross-Functional Collaboration, Data Science, Demand Management, Gastroenterology, Immunology, Innovation, Marketing, Marketing Management, Project Management, Requirements Management, Rheumatology, Sourcing and Procurement, Stakeholder Relationship Management, Strategic Management, Strategic Planning

Our Human Health Division maintains a “patient first, profits later” ideology. The organization comprises of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

US And Puerto Rico Residents Only

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. If you need an accommodation during the application or hiring process.

The salary range for this role is

$156,900.00 - $247,000.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

San Francisco Residents Only

We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Employee Status: Regular

Relocation: No relocation

VISA Sponsorship: No

Travel Requirements: 10%

Flexible Work Arrangements: Hybrid

Shift: Not Indicated

Valid Driving License: No

Hazardous Material(s): n/a

Job Posting End Date

• A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID:R411958