Assistant Visual Store Manager

Comfrt; East Rutherford (NJ); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Manager Bonus Program

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with company match

Employee discount

Job summary

Comfrt, an apparel brand focused on mental wellness, is seeking an Assistant Visual Store Manager for our American Dream location in New Jersey. You will lead the store's visual identity, translate our mission into tactile displays, and drive a welcoming in-store experience.

You will oversee training and performance of the team, partner with the Store Manager on sales strategies, and ensure flawless merchandising, operations, and brand standards during high-traffic periods.

Qualifications

• 5+ years of retail experience.
• 2+ years managing Visual Merchandising in high-volume retail.
• Results‑Oriented: action‑driven and goal focused.
• Leadership: motivate others and build effective teams.
• Conflict Resolution: mediate and negotiate to resolve issues.
• Communication: strong oral and written skills.
• Holiday Availability: available to work Black Friday through year-end holidays.

Responsibilities

• Visual Execution: execute Visual Merchandising Planograms for launches.
• Brand Standards: flawless brand standards, decals, displays, mannequins, cleanliness.
• Strategic Feedback: use sales data to adjust visuals and product needs.
• Launch & Setup: support store setup and launch activities.
• Team Development: assist Store Manager with recruiting and training.
• Team Education: train on product knowledge for best customer experience.
• Brand Ambassadorship: represent the brand and coach the team.
• Culture: foster a positive, productive store environment.
• Daily Operations: assist opening and closing procedures.
• Inventory Management: oversee stock, shipments, replenishment, accuracy.
• Logistics: unpack inventory as needed.

Skills

Retail experience

Visual Merchandising

Leadership

Conflict resolution

Communication

Holiday availability

Job description

About Us

Comfrt is more than just an apparel brand; we are a mental wellness movement. We specialize in creating high-quality, functional products—like our signature Weighted Zip Hoodie—designed to ease stress, calm anxiety, and provide the "feeling of a hug." Our community is built on authenticity, and our retail spaces are designed to be safe havens for our customers to unplug and find their comfort zone.

About the Job

Comfrt is looking for an 100% awesome, capable, and experienced Assistant Visual Store Manager (AVSM) to help lead our retail location at American Dream. In this role, you will be the creative champion of the store's physical identity, translating Comfrt's mental wellness mission into a tactile, visually stunning shopping environment. You will own the visual storytelling on the floor—interpreting corporate planograms, executing high-level product merchandising, and styling displays that instantly evoke that "feeling of a hug" for everyone who walks through our doors.

Alongside your visual focus, this role involves overseeing the training, development, and performance management of all store associates, ensuring an exceptional experience for our community, and addressing their needs promptly. The Assistant Visual Store Manager will work closely with the Store Manager to drive sales and profitability through effective management practices and strategic planning, and will collaborate with the retail leadership team to create and implement strategies to reach store goals.

Responsibilities

Visual Merchandising & Brand Identity

• Visual Execution: Ensure the Comfrt Visual Merchandising Planograms are executed flawlessly for each launch.
• Brand Standards: Ensure flawless execution of brand standards, decal and light box installation, mannequin styling, cleanliness, and organization.
• Strategic Feedback: Leverage weekly sales data and performance metrics to implement strategic visual changes and identify product needs.
• Launch & Setup: Support all aspects of initial store setup and launch.
• Team Development: Support the Store Manager in recruiting, training, scheduling, and developing team members.
• Team Education: Educate and train team members to deliver exceptional product knowledge to ensure best-in‑class customer experiences.
• Brand Ambassadorship: Serve as a brand ambassador through product expertise, sharing the product story with all customers, making product recommendations, and training the team.
• Culture: Foster a positive, productive, and inspirational work environment.

Daily Operations & Logistics

• Daily Operations: Assist in daily operations, including opening and closing procedures.
• Inventory Management: Oversee inventory management, including shipment processing, stock replenishment, and inventory accuracy.
• Logistics: Unpack boxes for inventory as required (boxes can weigh 5–50 lbs).

Financials & Safety

• P&L Oversight: Accurately track hours and expenses, and participate in the review of store P&L statements to ensure accuracy.
• Safety & Security: Ensure all safety and security procedures are followed and communicate potential issues promptly.

Qualifications

• 5+ years of retail experience.
• 2+ years managing Visual Merchandising in high-volume retail.
• Results‑Oriented: Action‑oriented and results‑driven.
• Leadership: Ability to motivate others and build effective teams with strong leadership and team management skills.
• Conflict Resolution: Skilled at mediating and negotiating to resolve conflict.
• Communication: Strong oral and written communication skills.
• Holiday Availability: All employees are expected to be available to work “Black Friday” (the day after US Thanksgiving) until the end of the holiday season on an annual basis.

Other Must-Haves

• Passion for delivering outstanding customer service and proven experience in retail management.
• Knows how to have fun and boost positive vibes.
• Comfortable in a fast‑paced, ever‑changing environment.
• Embodies the Comfrt brand ethos through and through.

Compensation and Benefits

• Base Salary Range - $65,000 - $75,000 DOE
• Participation in the Comfrt Manager Bonus Program.
• Comprehensive medical, dental, and vision coverage.
• 401(k) program with company match.
• Generous employee discount on all Comfrt products

Comfrt is an equal opportunity employer. We recruit, hire, train, promote, and compensate individuals based on their qualifications, merit, and business needs, without regard to any characteristic protected by the New Jersey Law Against Discrimination or other applicable federal, state, or local laws. We believe diverse backgrounds and perspectives make our team and our products better, and we encourage people from all communities to apply, including those who may not meet every listed qualification.

Comfrt provides reasonable accommodations to qualified applicants and employees with disabilities, for sincerely held religious beliefs, practices, or observances, and for pregnancy, childbirth, and related medical conditions, in accordance with applicable law. Accommodations will be provided unless doing so would impose an undue hardship where permitted by law.

Applicants who need an accommodation during the application or interview process, and employees who need an accommodation at work, may contact [e-mail]. Accommodation requests will be handled discreetly and shared only as reasonably necessary to evaluate, coordinate, or implement the requested accommodation, consistent with applicable law.