Assistant Store Manager I

Coach; Lancaster (Lancaster County); On-site; USD 25,485 - 43,394; Full time

Benefits offered by this job

Medical benefits

401(k)

Tuition assistance

Job summary

Coach is looking for an Assistant Store Manager in Lancaster County, United States, to support the Store Manager in driving sales performance, ensuring operational excellence, and leading team development. This role includes creating an inclusive environment that meets Coach's service standards while fostering a collaborative culture.

The ideal candidate will have 1+ years of leadership experience in retail, strong customer focus, and excellent communication skills. A flexible schedule is also required for peak retail times.

Qualifications

• 1+ years of leadership experience, luxury/fashion background preferred.
• Proven ability to inspire and motivate teams.
• Strong English language proficiency.

Responsibilities

• Support the Store Manager in achieving sales goals.
• Create an inclusive, high-energy environment.
• Recruit, onboard, and coach team members.
• Support virtual shopping and customer engagement.
• Maintain store safety and operational compliance.

Skills

Leadership experience in retail or service industries

Customer focus

Excellent communication skills

Proficiency in Microsoft Office

Education

Combination of education and experience

Job description

Overview

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

As an Assistant Store Manager at Coach, you’ll partner with the Store Manager to drive sales performance, operational excellence, and team development. You lead by example on the sales floor, delivering exceptional customer experiences and upholding Coach’s service standards. Your ability to adapt across roles and implement impactful strategies will contribute to the success of an expressive luxury brand—and your own career growth.

Responsibilities

• Drive Sales & Strategy: Support the Store Manager in achieving sales goals through forecasting, planning, and implementing category initiatives; monitor KPIs and adjust strategies as needed.
• Deliver Exceptional Service: Create an inclusive, high-energy environment that meets Coach Service standards; resolve customer issues promptly and act as a brand ambassador in-store and in the community.
• Lead & Develop Talent: Recruit, onboard, and coach team members; foster a collaborative culture and build a strong talent pipeline aligned with brand vision.
• Execute Omni-Channel & Digital Engagement: Support virtual shopping, clienteling, and customer data acquisition; leverage social media trends to enhance the customer experience.
• Ensure Operational Excellence: Oversee compliance with policies, scheduling, payroll, HR processes, loss prevention, and visual merchandising standards; maintain store safety and vendor relationships.
• Collaborate & Communicate: Partner with leadership to interpret market trends, shape store strategies, and share insights with district and corporate teams to drive cross-functional projects.

Requirements

• 1+ years of leadership experience in retail or service industries; luxury/fashion background preferred. A combination of education and experience will be considered.
• Strong customer focus and ability to thrive in a fast-paced environment.
• Proven ability to inspire and motivate teams to exceed performance standards.
• Excellent communication, problem-solving, and conflict resolution skills.
• Proficiency in Microsoft Office and retail systems; knowledge of omni-channel services and clienteling strategies.
• Ability to work in a fast-paced environment.
• Strong English language proficiency. (for EU)

Schedule: Ability to work a flexible schedule to meet business needs—including nights, weekends, peak busy season, and high-traffic retail days (including, but not limited to, public holidays).

Note: This document serves only as a sample of job duties and responsibilities and does not include an exhaustive list of all performance requirements.

Ability to lift at least 25 lbs. regularly (up to 50 lbs, occasionally), to climb, bend, kneel, and maneuver sales floor and stockroom.

Competencies

Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and actionable positive and corrective feedback to others; lets people know where they stand; faces up to people problems quickly and directly; is not afraid to take negative action when necessary.

Creativity: Comes up with many new and unique ideas; makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.

Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.

Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without the total picture; isn’t upset when things are up in the air; can handle risk and uncertainty.

Drive for Results: Can be counted on to exceed goals; consistently performs at a high level; is bottom-line oriented; pushes self and others for results.

Interpersonal Savvy: Relates well to all kinds of people; builds rapport; uses diplomacy and tact; can diffuse high-tension situations.

Learning on the Fly: Learns quickly when facing new problems; open to change; analyzes successes and failures for clues to improvement; experiments and tries new solutions; quickly grasps essential concepts.

Our Competencies for All People Managers: Strategic Agility; Developing Direct Reports and Others; Building Effective Teams (descriptions abbreviated).

Equal Opportunity: Coach is an equal opportunity and affirmative action employer. All employment decisions are based on qualifications and do not consider protected characteristics. Americans With Disabilities Act (ADA) accommodations available; contact for accommodations.

Base Pay Range: $18.50-$31.50. Tapestry will comply with minimum wage requirements based on location. Benefits include medical, dental, vision, 401(k), parental leave, commuter benefits, disability insurance, and tuition assistance. See complete list of U.S. Corporate Compensation & Benefits.