Assistant Store Manager, HOKA

HOKA; West Palm Beach (FL); On-site; USD 42,000 - 64,000; Full time

Benefits offered by this job

Competitive pay

Employee discounts

Global contests

Growth opportunities

Development programs

Job summary

HOKA in West Palm Beach, FL seeks an Assistant Store Manager to partner with the Store Manager in driving business results and delivering exceptional service. You will lead brand-driven initiatives, oversee training, and ensure store operations align with Deckers Brands standards.

You will coach and develop team members, manage daily tasks, and help create a welcoming store environment that reflects the HOKA community and product story.

Qualifications

• 2–4 years minimum retail store management experience preferred.
• Excellent communication and ability to convey brand vision to team and customers.
• Strong organizational skills to coordinate resources and schedules.
• Problem solving and adaptability in a fast-paced retail environment.

Responsibilities

• Drive and achieve key store KPIs such as sales, conversion, ATV, customer capture and NPS.
• Set targets and motivate team members to reach goals within each shift.
• Ensure operational excellence across all store activities and prioritize customer journey programs.
• Manage day-to-day operations including training, scheduling, inventory and cash controls; act as MOD in the Store Manager’s absence.
• Assist in recruiting, hiring and training to build a high-performing brand-aware team.
• Maintain an optimistic, energetic attitude and welcome customers into the HOKA community through service.

Skills

Retail store management

Team leadership

Communication

Organizational skills

Problem solving

Job description

About HOKA

At HOKA, we believe in the transformational power of running and the joy and optimism that movement brings. We are driven by our passion for our Brand and products, and we want to share it with as many people as possible. Whether you’re a pro runner, first-miler, mountain roamer, or neighborhood walker, HOKA is here to empower you to take flight and find joy in movement.

About HOKA

At HOKA, we believe in the transformational power of running and the joy and optimism that movement brings. We are driven by our passion for our Brand and products, and we want to share it with as many people as possible. Whether you’re a pro runner, first-miler, mountain roamer, or neighborhood walker, HOKA is here to empower you to take flight and find joy in movement.

We celebrate diversity of your background, your experiences, and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all employees can come as they are. We believe that when we bring our different perspectives to work, we are truly better together.

Summary

Our Assistant Store Managers are integral to the success of the HOKA Brand. As an Assistant Store Manager, you partner closely with the Store Manager to drive business results. You regularly share the HOKA Brand values, vision and mission with your team members.

Description

As the Assistant Store Manager, you drive and own key store goals including sales, conversion, NPS, and customer capture.

You set targets and motivate team members to achieve goals within each shift.

You ensure operational excellence in all aspects of the business and prioritize programs that enhance the customer journey.

You take responsibility for the day-to-day operations of the store, which includes training, visual merchandising, opening and closing the store, securing all assets, planning and preparing the labor schedule, maintaining the store security system, managing inventory and cash controls, and serving as the Manager on Duty in the Store Manager’s absence.

You assist in the recruiting, hiring, and training of team members who know how to drive Brand awareness and education while providing excellent service.

You maintain and model an optimistic and energetic attitude and invite all customers into the HOKA community through exceptional service.

Core Competencies

• Drive and achieve key business KPIs such as sales, conversion, ATV, customer capture, and NPS.
• Manage and track store KPIs while motivating and engaging team members to work together to achieve goals.
• Ensure the highest level of customer service possible and measure service via NPS.
• Assist in hiring, onboarding, and training team members to ensure engaged and high-performing teams.
• Set plans and targets and entrust team members appropriately.
• Support community by helping with in-store events and local outreach.
• Assist in store administration and operations and ensure compliance with policies and procedures.
• Manage key controls including store labor, inventory, and cash.
• Ensure the highest level of visual merchandising and standards and takes responsibility for execution of visual directives and guidelines.
• Assist in driving and executing key initiatives and retail programs that enhance the customer journey.

Key Qualifications

• Two (2) to four (4) years minimum retail store management experience preferred.
• Excellent communication skills and ability to convey the HOKA and Deckers Brands Vision and Mission to your team and customers.
• Excellent organizational skills and ability to coordinate people, resources, and services in order to address business goals and needs.
• Fantastic problem-solving skills and ability to work through challenges.
• Ability to prioritize and multi-task in a fast-paced environment.

Additional Requirements

• Flexibility of schedule and hours to meet the needs of the business.
• Flexibility to travel to meet the needs of the business.
• Valid State or Federal Identification.

As part of our Deckers Family, you belong to more than a lifestyle company. From our corporate offices to our multi-branded retail stores across the globe, we value giving people the freedom to pursue their passions, express their individuality, and are committed to helping them succeed. We’re proud to offer a wide range of benefits to best recognize the important role each person plays in the Deckers Brands mission. You’ll discover many benefits of working at Deckers Brands including competitive pay, discounts, perks, global contests, as well as opportunities for growth and development.

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.