Assistant Store Manager — Boulder

Enroute Cycling; Boulder (CO); On-site; USD 55,000 - 68,000; Full time

Benefits offered by this job

Health benefits package

Employee discounts

Room to grow with a growing specialty刻

A genuine hand in opening a new store

Job summary

ENROUTE.CC is opening a Boulder store and seeking an Assistant Store Manager who will run shifts, open and close, and help hire and train the opening team.

You bring two+ years in retail with supervisory responsibility, a genuine interest in cycling, and availability on weekends and evenings to support opening coverage. This is a salaried, full-time role with growth potential in a growing specialty retailer.

Qualifications

• Two or more years in retail with keyholder or supervisory responsibility.
• Comfortable leading a shift and making the call when the manager is out.
• Genuine interest in cycling, running, or technical apparel.
• Available for weekends, evenings, and the opening period.
• Reliable with cash, stock, and process.

Responsibilities

• Open and close the store, and run the floor as the senior person on shift.
• Own cash handling, POS, and end-of-day accuracy.
• Keep service standards steady whether or not the Store Manager is in.
• Help hire, onboard, and train the opening team.
• Coach associates on product, fit, and service in the moment.
• Build the schedule with the Store Manager, and cover the gaps.
• Own receiving, restocking, and merchandising to the Enroute standard.
• Keep the stockroom and fitting areas organised and accurate.
• Flag stock issues, sizing gaps, and product feedback to buying.
• Give the same honest, knowledgeable service you expect from the team.
• Support group rides, run club, demo days, and local partnerships.
• Help Boulder feel like a local store rather than an import.

Skills

Retail leadership

Shift leadership

Customer service

Cash handling

Stock management

Job description

About ENROUTE

ENROUTE.CC is a cycling-focused destination built for riders who value performance, design, and consistency. Founded in 2020 and based in Vancouver, British Columbia, we curate cycling apparel and accessories from trusted brands and pair them with thoughtful service, deep product knowledge, and a strong local cycling culture. Alongside ENROUTE.CC, our running side (ENROUTE.RUN) brings the same standards to the run community: considered footwear and apparel, honest fitting, and a local culture built around the sport rather than the trend. The café completes the space: a place for riders and runners to gather before and after, held to the same bar for care and consistency as everything else we do.

Role Overview

Boulder is our first store outside Canada, and it cannot open on one manager alone. As Assistant Store Manager you are the second keyholder: you run shifts, you open and close, and you carry the standard when the Store Manager is not on the floor. You will help hire and train the opening team, and you will have a real hand in what this store becomes rather than inheriting someone else's version of it.

• Reports to: Store Manager
• Location: Boulder, CO
• Store opens: September 12, 2026
• Compensation: $55,000–$68,000 per year (USD)
• Employment Type: Full-time
• salaried
• Eligibility: Authorized to work in the United States

What You'll Own

Running shifts

• Open and close the store, and run the floor as the senior person on shift
• Own cash handling, POS, and end-of-day accuracy
• Keep service standards steady whether or not the Store Manager is in

Team

• Help hire, onboard, and train the opening team
• Coach associates on product, fit, and service in the moment rather than after the fact
• Build the schedule with the Store Manager, and cover the gaps

Floor and stock

• Own receiving, restocking, and merchandising to the Enroute standard
• Keep the stockroom and fitting areas organised and accurate
• Flag stock issues, sizing gaps, and product feedback to buying

Customers and community

• Give the same honest, knowledgeable service you expect from the team
• Support group rides, run club, demo days, and local partnerships
• Help Boulder feel like a local store rather than an import

What You Bring (Essential)

• Two or more years in retail with keyholder or supervisory responsibility
• Comfortable leading a shift and making the call when the manager is out
• Genuine interest in cycling, running, or technical apparel
• Available for weekends, evenings, and the opening period
• Reliable with cash, stock, and process

Strongly Preferred

• Specialty retail or endurance sport background
• Experience opening a new store or location
• Personal riding or running experience, and a connection to the Boulder scene

How Success Is Measured

Success In This Role Looks Like

• Shifts that run well without the Store Manager present
• An opening team that is still here past the first season
• Stock accuracy, and a floor that holds its standard
• Customers who come back because of how they were treated

What We Offer

• Health benefits package
• Employee discounts
• Room to grow with a growing specialty retailer
• A genuine hand in opening a new store