Assistant Store Manager

Range USA; Milwaukee (WI); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Health insurance

Free shooting classes

Discounts

Rewards program

Paid training

Job summary

Range USA in Milwaukee seeks an Assistant Store Leader (Manager) to drive sales, lead daily operations, and develop team members while upholding safety and regulatory standards in a fast-paced shooting range environment.

You will partner with the Store Leader to manage scheduling, cash handling, and a welcoming customer experience, with growth opportunities into broader leadership roles.

Qualifications

• 3+ years in retail sales or leadership.
• Led teams of 10+ associates.
• Flexible schedule incl. nights, weekends, holidays.
• Proficient with MS Office, POS systems, inventory tools.
• Strong communication and relationship-building skills.
• Experience coaching and developing teams.

Responsibilities

• Support achievement of store sales goals through exceptional customer service and team execution.
• Ensure a consistent, high-quality customer experience in both retail and range environments.
• Maintain merchandising, pricing, promotional, and visual presentation standards.
• Schedule staff to align with traffic and business needs.
• Oversee daily store operations including opening/closing, cash handling, receipts.
• Oversee range maintenance and facility standards.

Skills

Retail leadership

Team leadership

Customer service

Communication

Coaching

Scheduling

POS systems

Inventory tools

Tools

Microsoft Office

POS systems

Inventory management

Job description

Key Responsibilities

Range USA is the nation’s largest operator of indoor shooting ranges — a friendly and safe place to shop, shoot, and learn. We’re committed to making every visit easy, welcoming, and memorable, and we believe every member of our team plays a direct role in that. We’re growing nationwide, and we want the right people with us. At Range USA, your work has real impact.

Position details

Position title
Assistant Store Leader (Manager)
Reports to
Store Leader
Classification
Full-Time / Exempt / Salaried

Position Overview

The Assistant Store Leader (Manager) supports the overall success of the store by driving sales, leading daily operations, developing team members, and ensuring a safe, compliant, and customer-focused environment. This role partners closely with the Store Leader to drive store sales performance, maintain operational excellence, and uphold all regulatory and safety standards.

Core values alignment:

• Curious — ask questions, find and solve problems
• Passionate — care deeply about the brand, team, and customers
• Do it Right — take pride in accuracy and credibility
• Service — put others above ourselves

Key Responsibilities

Sales & Customer Experience:

• Support achievement of store sales goals through exceptional customer service and team execution
• Ensure a consistent, high-quality customer experience in both retail and range environments
• Maintain merchandising, pricing, promotional, and visual presentation standards

Operations & Store Management:

• Responsible for scheduling to align staffing with customer traffic and business needs
• Responsible for daily store operations, including opening/closing procedures, cash handling, and receipts and dispositions
• Oversee store and range facility standards, staffing, cleanliness, and functionality
• Ensure proper use of systems including POS, inventory, and scheduling tools
• Oversee and support range maintenance team operations

People Leadership & Development:

• Responsible for recruiting, interviewing, and hiring top talent
• Responsible for onboarding and training of new team members
• Provide ongoing coaching, feedback, and performance management
• Help develop associates through goal setting and development plans

Compliance & Safety:

• Ensure strict adherence to ATF regulations and all internal firearm handling policies
• Maintain compliance with OSHA, EPA, and all applicable state and local regulations
• Serve as a Safety Leader by promoting a culture of accountability and safe practices

Administrative & Execution

• Monitor compliance with company policies, procedures, and record-keeping
• Manage timekeeping, scheduling approvals, and attendance tracking
• Support execution of company initiatives and operational priorities
• Assist across all store functions as business needs require

Desired Skills & Experience

• 3+ years of retail sales or leadership experience
• Led teams of 10 or more associates
• Availability to work a flexible schedule including nights, weekends, and holidays
• Proficiency with Microsoft Office, POS systems, and inventory management tools
• Strong communication and interpersonal skills
• Proven ability to build relationships and deliver customer-focused solutions
• Experience in coaching, performance management, and team development

Employee Benefits

• Medical, Dental, and Vision health insurance
• Unlimited Shooting – Free Classes
• Industry-leading online and in-store discounts
• Manufacturer rewards and points program
• No firearm experience needed — we offer paid training