Assistant Store Manager

Cycle Gear Inc.; Lakewood (CO); On-site; USD 22,041 - 28,929; Full time

Benefits offered by this job

Medical/Dental/Vision/Life coverage

Paid Time Off

401(k)

Generous employee discount

DailyPay transfers

Job summary

A leading powersports retail company in Lakewood, Colorado, is seeking an Assistant Store Manager. You will share responsibility for team management and store success while ensuring excellent customer service. The ideal candidate has at least 2 years of sales management experience and can effectively lead a team. Full-time benefits include medical coverage, paid time off, and a generous employee discount.

Qualifications

• Minimum 2 years in sales management or customer service.
• Experience in leading and coaching a team.
• Proficiency with computers and POS systems.

Responsibilities

• Manage the store’s team members and overall success.
• Hold sales associates accountable for goals.
• Oversee store operations, including opening and closing.

Skills

Sales management

Customer service

Team leadership

Product sales

Proficiency with MS Excel

Tools

RetailPro

Job description

Average total pay: $16.00 - $21.00+ an hour (hourly base pay + uncapped tiered commission structure, based on meeting your sales goal)

Company Overview

Comoto Holdings is America’s largest and fastest-growing omnichannel platform in the powersports aftermarket-products industry. Dedicated to advancing the experience of powersports enthusiasts worldwide, Comoto’s brands—including RevZilla, Cycle Gear, J&P Cycles, REVER, and Common Tread—deliver premium products, expert knowledge, engaging media, and passionate customer support through best-in-class e-commerce and retail experiences.

Job Description

As an Assistant Store Manager (ASM), you will share responsibility for managing the store’s team members and the overall success of the store. Your duties include holding Sales Associates accountable for meeting sales goals by ensuring they provide friendly, enthusiastic customer service, maintaining strong product knowledge, and aiding customers and team members with in-depth information on product features and benefits. You will also oversee all store operations—opening and closing procedures, administering returns/store credit, special orders, and task delegation among Sales Associates.

Core Values

Aim For The Podium

• Provide an outstanding shopping experience and deliver exceptional customer service.
• Lead sales as the team’s primary sales driver, providing training, leading by example, and communicating sales goals.
• Own store presentation by assigning and assisting with cleaning, stocking, organizing, and merchandising tasks.
• Stay up-to-date with brand and product knowledge, company information, sales events, and company-wide initiatives, becoming a resource to team members and customers.

Take Risks; Wear a Helmet

• Continuously look for growth opportunities and embrace new ideas.
• Be prepared for failure; accept that no one is always right, but preparedness mitigates risks.

Share The Road

• Prioritize employee health, safety, and wellness through the Wellness program and safety committee workshops, classes, and resources.
• Participate in the Diversity, Equity, and Inclusion council and employee resource groups to promote open communication, remove barriers, and champion equitable policies.
• Act with integrity, leading by example with a friendly and upbeat personality.

Keep It Real

• Earn an hourly base rate with the opportunity to earn commission on a tiered system when sales goals are met, plus additional incentives such as SPIFFS.
• Full-time benefits include Medical/Dental/Vision/Life/Accident coverage, Paid Time Off, 401(k), and a generous employee discount.
• Access voluntary DailyPay transfers before payday, available immediately upon hire.
• Training is prioritized: the first five shifts are base pay only, allowing focus on learning.

Fuel Your Passion

• Work in an industry you love.
• Opportunity for internal career growth and promotion.
• Represent Cycle Gear at special events such as the International Motorcycle Show and motocross races.
• Engage daily with a customer base that is passionate, friendly, charitable, and community-minded.

Qualifications

• Minimum 2 years of sales management, product sales, or customer service experience, ideally in a specialty retail setting.
• Experience leading, coaching, mentoring, or teaching a team.
• Proficiency with computers (MS Excel) and POS systems (RetailPro).
• A self‑starter mentality that consistently delivers personalized retail excellence.
• A willingness to learn and integrate with the riding community.
• Motorcycle riding knowledge or interest is strongly desired but not required.

Cycle Gear provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.