Assistant Store Manager

Insomnia-Cookies; East Lansing (MI); On-site; USD 20,000 - 29,000; Full time

Benefits offered by this job

Competitive hourly pay

Early Wage Access

Flexible scheduling

Employee discount

Growth opportunities

Job summary

Insomnia Cookies is seeking an Assistant Bakery Operations Manager to join our bakery leadership team in East Lansing. You will partner with the Bakery Operations Manager to coach and develop hourly teammates, manage staffing, inventory, and quality, and own day-to-day operations during peak hours.

This role is a hands-on path to running a bakery of your own. We value guest experiences, speed, cleanliness, and team accountability, offering growth into higher bakery leadership and a culture built

Qualifications

• 1+ year of leadership experience in retail, restaurant, hospitality, or another customer-focused environment.
• Experience coaching, motivating, and developing hourly team members.
• Strong communication, organization, and problem-solving skills.
• Ability to thrive in a fast-paced, team-oriented environment.
• Hands-on leadership style and willingness to jump into any bakery role when needed.

Responsibilities

• Lead day-to-day bakery operations with BOM to deliver an exceptional guest experience.
• Independently lead the bakery when BOM is away and keep the team focused.
• Coach, motivate, and develop Shift Leaders and Cookie Crew members with real-time feedback.
• Support recruiting, interviewing, onboarding, and training to build a strong team.
• Help create schedules and manage labor to meet bakery needs.
• Assist with ordering, inventory management, product rotation, and shrink control.
• Maintain high standards for product quality, food safety, cleanliness, and speed of service.
• Complete required operational and administrative tasks accurately and on time.
• Identify opportunities to improve bakery performance with BOM and Area leadership.
• Foster a culture of ownership, accountability, and team development.

Skills

Leadership experience

Coaching

Communication

Problem-solving

Team motivation

Hands-on leadership

Attention to detail

Guest experience

Multitasking

Job description

ABOUT INSOMNIA:

Insomnia Cookies was founded in a college dorm room by then-student, Seth Berkowitz. Fast forward 20 years and so... many....cookies... later, our innovative bakery + delivery concept has become a cult brand known for its rabid following of cookie lovers who crave Insomnia’s warm, delicious delivery all day and late into the night. With an expanding footprint of over 350 stores globally, an experiential, “sweet-easy” flagship concept, and large scale operations and delivery capabilities ... Insomnia Cookies is revolutionizing the cookie game by truly \"Imagining What’s Possible\"! The Assistant Bakery Operations Manager (ABOM) is a leadership pipeline role designed to develop the next generation of Bakery Operations Managers. ABOMs are expected to operate at near-BOM level, executing bakery operations with urgency, accuracy, and accountability while building the leadership skills needed to run a bakery independently. This role blends hands‑on operational excellence with talent development, administrative ownership, and team leadership. ABOMs act as a true extension of the BOM and must be capable of stepping into full bakery ownership when needed.

ABOUT THE ROLE:

At Insomnia Cookies, warm is more than how we serve our cookies—it’s how we show up for our guests, our teams, and each other.

As an Assistant Bakery Operations Manager (ABOM), you’ll help bring that to life every day by working side‑by‑side with your Bakery Operations Manager to build an energized, well‑trained team, create unforgettable guest experiences, and keep the bakery running at its best. You’ll coach and develop people, jump in wherever you’re needed, and take real ownership of the details that make a great bakery great—from staffing and inventory to quality, cleanliness, and execution. And when the BOM isn’t there, you’ll be ready to step up and lead.

This role is built for someone who wants more than an assistant manager job: it’s an opportunity to learn the business, grow as a leader, and develop the skills and confidence to one day run an Insomnia bakery of your own.

WHAT YOU'LL DO:

As a key member of the bakery leadership team, you will:

• Partner with your BOM to lead day-to-day bakery operations and deliver an exceptional guest experience.


• Lead the bakery independently when the BOM is away, keeping the team focused and operations running smoothly.


• Coach, motivate, and develop Shift Leaders and Cookie Crew members through real‑time feedback, recognition, and support.


• Support recruiting, interviewing, onboarding, and training to build a strong, fully staffed team.


• Help create schedules and manage labor to meet the needs of the bakery and the business.


• Support ordering, inventory management, product rotation, and shrink control.


• Maintain high standards for product quality, food safety, cleanliness, speed of service, and overall bakery execution.


• Complete required operational and administrative tasks accurately and on time.


• Identify opportunities to improve bakery performance and partner with your BOM and Area leadership to put solutions into action.


• Help create a culture where team members know what’s expected, feel supported, and are accountable for delivering their best.


• Jump in wherever needed—from serving guests and baking cookies to supporting the team during our busiest hours.

MINIMUM QUALIFICATIONS:

• 1+ year of leadership experience in retail, restaurant, hospitality, or another customer‑focused environment.


• Experience coaching, motivating, and developing hourly team members.


• Strong communication, organization, and problem‑solving skills.


• Ability to thrive in a fast‑paced, team‑oriented environment.


• A hands‑on leadership style and willingness to jump into any bakery role when needed.


• Strong attention to detail and ability to manage multiple operational priorities.


• Passion for delivering exceptional guest experiences and building great teams.


• Must be 18 years of age or older.


• Ability to obtain any required food safety certifications applicable to the location.


• Ability to perform the essential functions of the position with or without reasonable accommodation.

Physical Requirements

This position regularly requires the ability to:

• Stand and walk for extended periods of time (up to 8 hours per shift).


• Frequently reach, bend, stoop, twist, kneel, and lift.


• Lift, carry, push, and pull up to 30 pounds regularly.


• Occasionally lift up to 50 pounds with assistance.


• Use hands and fingers to handle bakery equipment, food products, and a point‑of‑sale system.


• Work in environments with varying temperatures, including around ovens, freezers, and refrigeration units.


• Safely operate kitchen equipment in accordance with company procedures.


• Read order screens, recipes, and safety information.


• Communicate effectively with guests and team members in a fast‑paced environment.

Work Environment

This position works in a fast‑paced bakery environment that includes frequent interaction with guests, exposure to heat from ovens, refrigerated storage areas, cleaning chemicals, and moderate noise levels. Evening, late‑night, weekend, and holiday shifts are a regular part of the business.

Schedule Expectations

Our bakeries are busiest during evenings, late nights, weekends, and holidays. Team Members should have availability during these peak business hours. Scheduling needs vary by location.

Equal Employment Opportunity

Insomnia Cookies is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive workplace where everyone feels welcome. We consider all qualified applicants for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable federal, state, or local law.

Reasonable Accommodation

If you require a reasonable accommodation during any part of the application or hiring process, please let us know. We are committed to providing reasonable accommodations to qualified individuals with disabilities.

Additional Information

Employment with Insomnia Cookies is contingent upon successful completion of any background checks, employment verification, and other pre‑employment requirements applicable to the position and permitted by law.

$18 - $18 an hour

Ready to Join?

We’re looking for leaders who bring great energy, take ownership, develop great teams, and love making someone’s day a little sweeter.

When you join Insomnia Cookies, you'll enjoy:

• Competitive hourly pay


• Early Wage Access (get paid the next day!)


• Flexible scheduling


• Employee discount (free cookies!)


• Opportunities for growth into Shift Leader and other bakery leadership roles

This is more than an assistant manager role—it’s an opportunity to learn the business, lead an incredible team, and prepare to run an Insomnia bakery of your own.

If you’re ready to lead from the front, grow your career, and help create warm moments one cookie at a time, we’d love to have you join the Insomnia Cookies family.