Assistant Store Manager

Boot Barn; Asheville (NC); On-site; USD 55,000 - 65,000; Full time

Job summary

Boot Barn in Asheville, NC is seeking an Assistant Store Manager to join our store leadership team. You will partner with the Store Manager to create a customer-focused environment and drive sales while upholding Boot Barn's Mission, Vision, and Values.

You will coach teammates on service, merchandising, and loss prevention, schedule effectively, manage inventory, and engage with the local community. The role demands a strong communicator, hands-on leader, and commitment to teamwork.

Qualifications

• Experience leading a store team and driving sales.
• Ability to coach partners and provide feedback.
• Strong customer service focus and relationship building.
• Familiarity with retail operations and loss prevention.

Responsibilities

• Lead partners to deliver a service and selling culture.
• Coach and review goals with partners and provide feedback.
• Collaborate with the Store Manager on schedules and procedures.
• Maintain inventory accuracy and storefront presentation.
• Support local community outreach and events.
• Ensure compliance with policies and time & attendance.

Skills

Leadership

Customer service

Coaching

Merchandising

Operations

Communication

Job description

Summary

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas. We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other.

ASSISTANT STORE MANAGER

REPORTS TO: STORE MANAGER

STATUS: NON-EXEMPT

Summary

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas. We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other.

At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves “Partners.” With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.

Our vision is to offer everyone a piece of the American spirit – one handshake at a time.

The Assistant Store Manager is an essential part of the store leadership team and is responsible for collaborating with the Store Manager to cultivate and maintain an environment that supports the Boot Barn Mission, Vision, and Values. The Assistant Store Manager plays an important role in upholding exceptional customer service, partner development and engagement, merchandising standards, store operations and attainment of store sales goals. The Assistant Store Manager will partner with the Store Manager and District Manager in pursuit of year-over-year increases and improved processes and productivity.

Essential Duties And Responsibilities

• Lead partners to foster a service & selling culture and exceed overall expectations to build long-standing customer relationships.
• Review goals with partners, providing consistent and timely coaching, actionable feedback, and recognition of excellence. Lead by example, being present on the sales floor during peak business hours.
• Implement and maintain an environment of continuous learning and assist with partner training plans to improve store performance results across both operational and merchandising areas. Develop individual team members to meet various career goals within in the company.
• Collaborate with the Store Manager to adapt to changing business needs and procedures; adjust store schedule as needed, implement operational directives, train operational staff on new policies and procedures, and communicate with all appropriate District, Region and Store Support Center partners as needed.
• Assess and communicate localized customers’ needs to Store Manager.
• Collaborate with the Store Manager to plan and execute successful volume driving events that involve outreach to the local community/market
• Lead and coach associates in building customer engagement through the Boot Barn Credit Card and B Rewarded Loyalty Programs. Provide accountability for achieving individual and team goals.
• Ensure appropriate merchandise stock levels, merchandise adjacencies and presentations, signing and assortments to meet the needs of your customer along with adhering to all Company visual presentation guidelines.
• Accountable for markdown compliance and execution. Ensure product receipts are processed accurately and in a timely manner.
• Partner with Store Manager on inventory shrink plans and act as key driver of this strategy with store team.
• Maintain personal knowledge in across all product categories (western boots, work boots, denim, hats and add-ons) and coach and train partners in these areas.
• Complete all opening and closing procedures to company standards and comply with the company’s Time and Attendance policy and procedures.
• Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.
• Possess well-developed business acumen and understands all aspects of the store’s operations.
• Demonstrate high degree of professionalism in communication, attitude and teamwork with customers, team members, corporate partners and vendors. Additionally, demonstrate high level of quality work, attendance and appearance.
• Additional duties as assigned by District Manager or Store Support Center partners.