Assistant Store Leader, Customer Experience & Outreach

Crate & Barrel; Roseville (CA); On-site; USD 65,000 - 85,000; Full time

Job summary

Crate & Barrel in Roseville, CA is seeking an Assistant Store Leader – Customer Experience & Outreach who will lead sales and service programs, coach associates, and drive engagement initiatives that boost customer acquisition, retention and loyalty.

You will oversee programs like Design Services, Registry, and in-store events, manage scheduling and expenses, and ensure a consistently elevated store experience through KPI analysis and proactive outreach.

Qualifications

• 2+ years customer service or retail leadership experience.
• Experience with Microsoft Office, Google applications, computer systems and tablet devices.

Responsibilities

• Manage workload and ensure execution of plans and strategies across the store.
• Establish and communicate all critical metrics and expectations within the store.
• Coach, teach, train, recognize and manage performance and development for all store associates.
• Promote and drive sales as they pertain to, or are driven by, the Leader on Duty (LOD).
• Collaborate on seasonal planning and execution.
• Analyze results and translate numbers into actionable goals to improve KPI results.
• Ensure customers receive gracious, quick and efficient service.
• Communicate with management and participate in weekly store walk-throughs.
• Stay up to date on store initiatives and share with associates.

Skills

Customer service

Retail leadership

Communication

Problem solving

Delegation

Tools

Microsoft Office

Google apps

Tablet devices

Job description

Strategic and service-driven, the Assistant Store Leader – Customer Experience & Outreach drives sales and engagement through hands-on leadership and a passion for delivering results. In this role, you lead sales and service programs, train and coach associates, and implement engagement initiatives that boost customer acquisition, retention, and loyalty. You oversee the performance of key programs such as Design Services, Trade, Registry, and in-store events—driving traffic, conversion, and long-term relationships. By analyzing KPIs, managing customer feedback, and maintaining brand standards, you ensure operational excellence and a consistent, elevated store experience. You also manage scheduling, expenses, and safety awareness while driving kitchen and Registry business through proactive outreach and events that bring the brand to life.

A day in the life as an Assistant Store Leader...

• In collaboration with the Store Leader, manage and delegate workload and ensure execution of plans and strategies across the store and in assigned area.
• Partner with the Store Leader to establish and communicate all critical metrics and expectations within the store, including but not limited to sales, visual, operations, safety, loss prevention, human resources, payroll/scheduling and training.
• Coach, teach, train, recognize and manage all aspects of performance and development for all store associates to encourage professional growth and build a bench of talent.
• Focus on promoting and driving sales as they pertain to, or are driven by, position and acting as the Leader on Duty (LOD).
• Collaborate with Store Leader and other functional Assistant Store Leaders during new season planning and execution
• Analyze results through reporting, translating numbers into actionable behaviors and goals in order to improve KPI results.
• Ensure all customers are provided gracious, quick and efficient service. Set expectations and model excellent service by exhibiting a positive attitude and enthusiasm toward the job and the company to both internal and external customers in all forms of communication.
• Communicate regularly with the management team concerning all aspects of sales, customer feedback/traffic and associate training/performance. Participate in weekly store walk-throughs with the management team and follow-up as required.
• Stay up to date on all store initiatives and communications that are received, sharing with associates when appropriate.

What You'll Bring To The Table..

• Your sense of personal style with a discerning eye and passion for design and home furnishings
• Strong communication, interpersonal, and problem solving skills
• Strong delegation skills in support of execution and driving results
• Proven ability to build a culture focused on success and teamwork

We’d love to hear from you if you have…

• 2+ years customer service or retail leadership experience
• Experience with Microsoft Office, Google applications, computer systems and tablet devices
• Full-Time roles: Open availability to work flexible hours on weekdays, evenings and weekends