Assistant Professor of Digital Consumer Insights/Strategy

SDSU College of Engineering; San Diego (CA); On-site; USD 140,000 - 147,000; Full time

Job summary

San Diego State University’s Marketing Department at Fowler College of Business seeks a tenure-track assistant professor with expertise in Digital Consumer Insights and Strategy to begin August 18, 2027.

The candidate should demonstrate experience in teaching, a strong research interest, and a commitment to engaging with the business community. The department emphasizes interdisciplinary and collaborative research across marketing domains.

Qualifications

• A record of original research / scholarly / creative accomplishments and demonstrated capacity to a) develop a vigorous and independent program of research / scholarship / creative activity, b) teach graduate and undergraduate courses; and c) engage in both campus and professional service activities.
• Demonstration of past accomplishments and/or future plans in at least two (2) or more of the "Building on Inclusive Excellence" criteria.

Responsibilities

• Develop and lead a vigorous program of research in Digital Consumer Insights and Strategy.
• Teach graduate and undergraduate courses in marketing and related areas.
• Engage in campus and professional service and foster collaborations with the business community.

Skills

Teaching experience

Research excellence

Industry collaboration

Inclusive excellence

Education

Doctorate in Marketing or related field

Job description

Job Opportunities

Assistant Professor of Digital Consumer Insights/Strategy

Job no: 560448

Work type: Instructional Faculty - Tenured/Tenure-Track

Location: San Diego

Categories: Unit 3 - CFA - California Faculty Association, Tenured/Tenure-Track, Full Time, Faculty - Business/Management

Description

The San Diego State University Marketing Department at Fowler College of Business seeks to hire a tenure-track assistant professor with expertise in Digital Consumer Insights and Strategy to begin August 18, 2027.

Candidates must demonstrate experience in and/or commitment to teaching. Applicants should possess a strong research interest and capability, evidenced by a history of or potential for professional growth. This includes regular publication in quality, refereed journals, participation in professional conferences, and an active, innovative research agenda. Candidates must also demonstrate the ability to interact effectively with the business community.

The SDSU Fowler College of Business, one of the nation's oldest and largest AACSB-accredited business schools, has a significant regional, national, and international impact. The Marketing Department’s faculty are active in research areas including consumer behavior, marketing management, strategy, and sales management, with expertise in experience design, sensory marketing, digital marketing, marketing analytics, societal impact, and sustainability. Their research has appeared in the Journal of Marketing, Management Science, Strategic Management Journal, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Personal Selling and Sales Management, International Journal of Research in Marketing, Journal of Marketing Research, Journal of Advertising, and Journal of Public Policy and Marketing.

Qualifications

• A record of original research / scholarly / creative accomplishments and demonstrated capacity to a) develop a vigorous and independent program of research / scholarship / creative activity, b) teach graduate and undergraduate courses; and c) engage in both campus and professional service activities.
• Demonstration of past accomplishments and/or future plans in at least two (2) or more of the "Building on Inclusive Excellence" criteria.

Required Qualifications By Date Of Hire

• Doctorate in Marketing or a related field, with all degree requirements met before the first day of the Fall 2027 semester.

Preferred Qualifications

• Demonstrated expertise in the discipline and its methodologies
• Record of publications, presentations, and/or funding
• Demonstrated proficiency in interdisciplinary and collaborative approaches to research / scholarship / teaching
• University-level teaching experience
• Preparation for teaching students from diverse backgrounds
• Demonstrated interest in relevant service to the university, community, and profession
• Engaged in service or research with different populations in higher education
• Understanding of the mission and goals of the academic unit and SDSU

The minimum salary for this position is based on the current CSU salary schedule and may be revised based on contract collective bargaining. The anticipated salary range is from $140,000 to $147,000. Salary placement will be based on the selected candidate’s qualifications and experience, and salaries higher than the published maximums may be offered in limited circumstances. San Diego State University offers a rich benefits package that constitutes a major portion of total compensation. For benefits information, click here.

SDSU Values

At SDSU, our diversity gives us power and benefits every single member of our community. Consistent with California law and federal civil rights laws, SDSU provides equal opportunity for all in education and employment. We encourage all members of our community to purposefully learn from one another through open and respectful dialogue and responsible engagement. We strongly preserve the right to free expression and encourage difficult conversations that help lead to improved individual and community learning and cohesion.

As part of its commitment to a safe and equitable "OneSDSU" community, SDSU requires that individuals seeking faculty employment provide at the time of application authorization to conduct background checks if they become a finalist for the position; applications without this authorization will be considered incomplete and not considered. A background check (including a criminal records check) must be completed before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.

Pursuant to Education Code 89521, the California State University requires that employment applicants disclose any final administrative decision or final judicial decision issued within the last seven years determining that the applicant committed sexual harassment. This requirement applies specifically to applicants who meet the minimum qualifications for the Academic or Administrative position they are applying to. Disclosures shall be provided to the San Diego State University Center for the Prevention of Harassment and Discrimination for further adjudication. Please contact [e-mail].

The person holding this position is considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment. SDSU is a Title IX, equal opportunity employer and does not discriminate against persons on the basis of race, religion, national origin, sexual orientation, gender, gender identity and expression, marital status, age, disability, pregnancy, medical condition, or covered veteran status.

Equal Opportunity and Excellence in Education and Employment

All university programs and activities are open and available to all regardless of race, sex, color, ethnicity or national origin. Consistent with California law and federal civil rights laws, San Diego State University (SDSU) provides equal opportunity in education and employment without unlawful discrimination or preferential treatment based on race, sex, color, ethnicity, or national origin. Our commitment to equal opportunity means ensuring that every student and employee has access to the resources and support they need to thrive and succeed in a university environment and in their communities. SDSU complies with Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, the Americans with Disabilities Act (ADA), Section 504 of the Rehabilitation Act, the California Equity in Higher Education Act, California's Proposition 209 (Art. I, Section 31 of the California Constitution), other applicable state and federal anti-discrimination laws, and CSU’s Nondiscrimination Policy. We prohibit discriminatory preferential treatment, segregation based on race or any other protected status, and all forms of discrimination, harassment, and retaliation in all university programs, policies, and practices.

Advertised: Jul 30, 2026 (9:00 AM) Pacific Daylight Time

Applications close: Open until filled