Assistant Manager, Omnichannel

Lactalis USA; New York (NY); Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

Paid Time Off from Day One

Education Reimbursement

Total Rewards Program

Job summary

Lactalis USA is seeking an Assistant Manager, Omni-Channel to drive retail media and omnichannel performance across regional retailers. You will support e-commerce, retail media, and shopper marketing programs for Lactalis brands such as Galbani, Président, and Parmalat.

Collaborating with Sales, Planning, Enablement, and Finance, you will optimize online channel performance, manage program budgets, and analyze data to improve ROI and digital shelf health, with a hybrid work setup in the US.

Qualifications

• Bachelor's degree in Marketing, Sales, or related field.
• Minimum 3 years of related professional experience.
• Ability to manage multiple projects and adapt to shifting priorities.
• Strong organizational and project management skills.

Responsibilities

• Lead omnichannel activation across retail accounts and online channels.
• Translate brand strategies into customer-specific marketing programs.
• Collaborate across Sales, Planning, Enablement, and Finance.
• Monitor retail media and e-commerce performance to optimize ROI.
• Own online channel performance, including digital shelf health.
• Develop briefs and maintain proof-of-performance documentation.
• Prepare monthly sales meeting templates and supporting materials.

Skills

Analytical skills

Attention to detail

Communication skills

Cross-functional collaboration

Adaptability

Education

Bachelor's degree

Tools

Circana

Job description

Description:

Ready for more than just a job? Build a career with purpose.

At Lactalis in the USA, we're committed to providing meaningful opportunities for our people to learn, grow, and thrive, whether you're just starting your journey with us or looking to take the next step in your career. From day one, we offer the tools and support to help you succeed. As the world leader in dairy, Lactalis is a family‑owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we're proud to produce award‑winning dairy products that bring people together.

From your PASSION to ours

We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us shape the future of dairy.

Assistant Manager, Omni-Channel

The Assistant Manager, Omni-Channel plays a critical role in driving retail media and omnichannel performance across a portfolio of regional retailers. This position supports the execution of e-commerce, retail media, and shopper marketing programs for Lactalis brands, including Galbani®, Président®, and Parmalat®. The role partners closely with Sales, Planning, and Enablement teams to deliver customer‑specific marketing programs, optimize online channel performance, and drive continuous improvement through performance analytics and strategic activation.

From your EXPERTISE to ours

• Lead omnichannel activation across assigned retail accounts, ensuring seamless execution of retail media, e-commerce support, and shopper marketing initiatives.
• Translate brand and business strategies into customer‑specific marketing programs that support growth objectives and retailer needs.
• Partner cross‑functionally with Sales, Planning, Enablement, and Finance teams to align execution with business priorities.
• Monitor retail media and e-commerce performance, leveraging platform‑specific data and insights to optimize programs and maximize return on investment.
• Own online channel performance across assigned accounts, including sales, conversion, visibility, and digital shelf effectiveness where available.
• Support optimization of product detail pages, content accuracy, GTIN data, product links, and overall digital shelf health during key promotional periods.
• Manage customer program budgets and monitor spending in collaboration with Sales, Planning, and Finance teams.
• Ensure timely reconciliation, documentation, and payment processing for marketing programs and media investments.
• Analyze channel and program performance to identify insights, opportunities, and recommendations for continuous improvement.
• Develop creative briefs and maintain proof‑of‑performance documentation for omnichannel marketing initiatives.
• Create and maintain monthly sales meeting templates, reports, and supporting materials for the broader Activation team.

Work Conditions

• Travel may be required up to 25%.
• Extended hours may be necessary based on business and project needs.
• Hybrid work arrangement in accordance with company policy.
• Office‑based environment utilizing standard business technology and communication tools.
• Commitment to maintaining a safe and healthy work environment.

From your STORY to ours

Education

• Bachelor's degree required; Marketing, Sales, or related field preferred.

Requirements

• Minimum of 3 years of related professional experience.
• Experience managing multiple projects and priorities simultaneously.
• Ability to work effectively in a fast-paced environment with shifting priorities.
• Strong organizational and project management skills.

Skills / Knowledge

• Strong analytical and problem‑solving capabilities.
• Excellent attention to detail.
• Strong interpersonal and communication skills.
• Familiarity with retail analytics and syndicated data sources; experience with Circana is a plus.
• Knowledge of e‑commerce, shopper marketing, retail media, and omnichannel activation strategies.
• Proficiency in developing reports, presentations, and performance analyses.

Competencies

• Performance‑driven mindset with a focus on delivering business results.
• Commitment to continuous improvement and operational excellence.
• Accountability, ownership, and transparency in achieving objectives.
• Entrepreneurial thinking and proactive problem‑solving.
• Collaboration and teamwork across functions and stakeholders.
• Adaptability, flexibility, and resilience in a changing environment.
• Curiosity, innovation, and willingness to challenge the status quo.
• Strong communication, accessibility, and relationship‑building skills.
• Demonstrated alignment with Lactalis leadership principles of Care, Share, Dare, and Inspire.

At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement. Join us and grow your career.

Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally‑recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities. Further, any division of the Company that is an affirmative action employer will comply with all related legal obligations.