Assistant Brand Manager

Hawthorne Gardening Co.; Marysville (MI); On-site; USD 60,000 - 80,000; Full time

Job summary

Hawthorne Gardening Co. is seeking an Assistant Brand Manager to support marketing plans across various initiatives including new products, media, and public relations. The candidate will manage product introduction processes and lead cross-functional projects while ensuring timely delivery and budget compliance.

The ideal applicant must possess a Bachelor's Degree in Marketing along with 1-3 years of relevant experience in brand management, showcasing strong leadership and critical thinking abilities.

Qualifications

• 1-3 years of experience in brand management at a consumer goods company.
• Extensive project management experience and proven ability to multitask.
• Experience in media planning, advertising, creative and concept development.

Responsibilities

• Lead brand project initiatives across all elements of the marketing mix.
• Assist brand with key areas that influence business success.
• Manage project budgets to ensure delivery of brand EBITA.

Skills

Project management

Communication

Critical thinking

Leadership

Media planning

Adaptability

Education

Bachelor's Degree in Marketing

Job description

About the Company

Here at Scotts Miracle‑Groe, there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Every Associate plays an important role in providing innovative solutions for today’s gardeners and growers and contributing new ideas to improve operations. In our company you need grit, it is what we were founded on over 150 years ago and is what keeps us growing. Regardless of your level in the organization there is a platform for your voice to be heard and the ability to influence change. Family, community and hard working values are woven into all that we do. Come grow with us, where we develop and nurture the next generation of leaders.

Assistant Brand Manager

The Assistant Brand Manager supports the development and implementation of annual marketing plans for assigned brand including new products, media/advertising, consumer promotions, merchandising and public relations.

Responsibilities

• Lead brand project initiatives across all elements of the marketing mix, interacting with and managing/influencing other functions within Scotts to deliver against project objectives.
• Assist brand with key areas that directly influence the success of the business, including forecasting, inventory levels, packaging, point of sale, and sales collateral materials.
• Complete key business analyses including marketplace/share, competitive assessment, volume builds, capacity assessment, promotion evaluation, SKU rationalization, pricing/sizing analysis, and market research analysis and implications.
• Work with internal and external creative resources to develop packaging, and advertising & promotion plans and materials that support key marketing initiatives, delivered on time and on budget.
• Manage product introduction process through Company's product life cycle system to ensure that SKUs are set up correctly and with appropriate lead time to meet committed ship‑ready dates.
• Liaise with operations on key product initiatives to ensure 100% product availability.
• Manage project budgets to ensure delivery of brand EBITA.
• Takes initiative and has a bias for action to drive for results.

Qualifications

• Bachelor's Degree in Marketing.
• 1‑3 years of experience in brand management at a consumer goods company.
• Extensive project management experience and proven ability to multitask.
• Experience in media planning, advertising, creative and concept development.
• Compelling communications with the ability to clearly and succinctly convey information and ideas.
• Critical thinking with the ability to analyze data, identify trends and recognize the broader implications of issues.
• Intellectual curiosity with the drive to always learn more.
• Strong leadership with the ability to effectively influence others to advance shared goals.
• Adaptability and ability to work in a fast‑paced, ambiguous environment.
• Nice to have: MBA with a concentration in Marketing.
• Nice to have: 1‑3 years with a combination of Sales/Marketing/Brand Management experience.

EEO Statement

Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.