Assistant Director, Social Media Strategy & Content

Illinois State University; Normal (IL); On-site; USD 44,000 - 45,000; Full time

Job summary

Illinois State University is seeking an Assistant Director, Social Media Strategy & Content to lead the Redbirds' brand through social media and manage sports accounts. You will craft engaging content, develop calendars, and establish a consistent brand voice for multiple platforms, including X, Instagram, Facebook, TikTok, LinkedIn, Snapchat, and Threads.

Core hours are 8:00 am to 4:30 pm, Monday through Friday, with frequent weekend and night availability to support game days and events.

Qualifications

• Bachelor's degree in journalism, sports communications, marketing, public relations or related field.
• 2 years of professional experience in athletic communications or social media content creation.
• Master's degree is preferred.

Responsibilities

• Lead social media strategy and content for Illinois State Athletics.
• Manage assigned sports social media accounts featuring student-athletes and coaches.
• Develop social media calendars and establish brand voice for accounts.
• Increase engagement and drive ticket sales and fan attendance through creative strategies.

Skills

Social media strategy

Brand development

Content creation

Video editing

Education

Bachelor's degree in journalism, sports communications, marketing, public relations or related field

Master's degree (preferred)

Tools

Adobe Creative Suite

CapCut

Job description

Illinois State University is hiring an Assistant Director, Social Media Strategy & Content. The role involves leading the development of the Redbirds' brand through social media, managing sports social media accounts, increasing engagement, and driving ticket sales and fan attendance through creative strategies.

Highlights

• Lead social media strategy and content for Illinois State Athletics, focusing on brand development and engagement.
• Manage assigned sports social media accounts showcasing student-athletes and coaches.
• Develop social media calendars and establish overall brand voice for accounts.
• Highly proficient in social media platforms including X, Instagram, Facebook, TikTok, LinkedIn, Snapchat, and Threads.
• Skilled in Adobe Creative Suite (Lightroom, Lightroom Classic, Photoshop) and video editing tools such as CapCut.
• Requires a bachelor's degree in journalism, sports communications, marketing, public relations or related field, with 2 years of professional experience in athletic communications or social media content creation.
• Preferred qualification: Master's degree.
• Salary range from $43,900 to $45,000 annually.
• Work hours core 8am to 4:30pm Monday through Friday with frequent weekend and night availability.
• Position supports the Intercollegiate Athletics department within the Presidential division.