Assistant Director, Residential Marketing

Starwood Hotels; Florida; On-site; USD 120,000 - 160,000; Full time

Job summary

Starwood Hotels in Miami, FL is seeking an Associate Brand Director, Residential Marketing to lead luxury residential marketing initiatives within the Brand Marketing team. The role blends luxury brand storytelling with development and ownership collaboration to position each project as a distinct destination.

You will guide creative development, digital and social programs, and experiential events, working with international teams, agencies, and developers to ensure cohesive brand expressions

Qualifications

• 4+ years of experience in luxury brand, hospitality, or residential marketing.
• Experience in branded residences and luxury hospitality is a plus.
• Ability to write compelling copy and oversee creative execution.
• Experience collaborating with international teams across time zones.
• Strong organizational and project management skills.

Responsibilities

• Develop & execute marketing plans for residential projects.
• Create pitch decks, sales tools, and marketing resources.
• Build residential marketing toolkits and ensure brand consistency.
• Coordinate campaigns across paid media, social, digital, and print.
• Develop brand-aligned experiences such as launches and showroom activations.
• Lead cross-functional coordination with design, operations, and agencies.
• Analyze performance data to optimize campaigns.
• Collaborate with global teams to maintain brand narrative.

Skills

Luxury brand marketing

Content creation

Analytics & data

Cross-functional collaboration

Project management

Agency management

Job description

Grow with us...

Life at Starwood Hotels is based on a simple idea: the world is beautiful and we want to keep it that way. But we can’t do it alone. That’s why hiring thoughtful and inspiring Team Members and Leaders who understand that our people, collaboration, stellar service, and respect for nature are so important to us.

Our Company

Come grow with a company where purpose and possibility meet. Starwood Hotels is home to some of the most dynamic brands in the world. We exist to improve the planet, one hotel at a time, and we’re defined by impact, purpose, and a deep respect for the world around us. (And yes, we even compost our bad ideas.).

1 Hotels invites guests to live in rhythm with nature, offering spaces that restore, inspire, and come alive from day to night, where sustainability, wellness, and social energy exist in thoughtful balance.

Treehouse Hotels brings back the wonder of childhood hideaways, cozy, curious, and just a little mischievous. It’s a place to play, dream, and drift off the script, where handcrafted details and nostalgic touches turn every stay into a story.

Baccarat Hotels carries forward a 250-year legacy and the spirit of l’art de vivre, the French art of celebrating life, with beauty, ritual, and moments of delight.

Recognized by Newsweek as a 2026 Most Loved Workplace, Starwood Hotels fosters a culture where creativity thrives, collaboration is second nature, and people are valued for who they are and what they bring. If you’re ready to bring your whole self to a team where thoughtful work leaves a lasting mark, you belong here.

Our Opportunity

We are seeking a dynamic and strategic Associate Brand Director, Residential Marketing to support the launch and ongoing success of residential projects under the 1 Homes and Baccarat Residences brands. This role will be an integral part of the Brand Marketing team, acting as a key liaison between marketing, development, and residential ownership groups.

The ideal candidate brings a hybrid background in luxury brand and residential marketing, with experience in creative development, digital and social media, experiential programming, and sales enablement. They will serve as a brand guardian, ensuring a cohesive and compelling expression of each brand’s identity across all residential initiatives, from early-stage pitch support to full-scale campaign execution.

This role offers a unique opportunity to position each residential project as a standalone destination while maintaining deep integration within the overarching hotel brand narrative. The Associate Brand Director, Residential Marketing will collaborate cross-functionally and globally, supporting both development and marketing functions, working closely with agency partners and developer project teams to bring each vision to life.

Key Responsibilities

Develop & Execute Marketing Plans

• Review and provide strategic feedback on developer marketing plans to ensure consistency with brand and generate the most impact on sales strategy.
• Partner with the development team to create pitch decks, sales tools, and marketing resources that support business growth.
• Build and maintain comprehensive residential marketing toolkits to ensure consistent brand execution and storytelling.
• Review developer integrated marketing campaigns across paid media, social, digital, and print channels.
• Develop unique, brand-aligned experiences including launch events, collaborations, and showroom activations.
• Act as the point of contact for developers, coordinating deliverables with various internal teams including design and operations.

Content Creation

• Collaborate with internal and external partners to develop engaging content for digital platforms, print materials, and owned channels.
• Ensure all content reflects the distinctive voice, visuals, and values of each brand.

Data & Analytics

• Work alongside developer marketing teams to analyze performance data to evaluate the effectiveness of marketing strategies and optimize campaigns accordingly.
• Help track key KPIs across marketing touchpoints and generate actionable insights for ongoing refinement.

Cross-Functional & Global Collaboration

• Serve as the connective tissue between brand marketing, development, creative, design and communications teams.
• Liaise with ownership and sales & marketing teams to align efforts and elevate the overall residential marketing experience.
• Collaborate with international development teams and global stakeholders to ensure regional nuance while maintaining brand consistency.
• Oversee external agencies, consultants, and project contributors, providing creative direction, feedback, and strategic alignment.
• Lead the development and coordination of 360-degree marketing campaigns for residential products across the brand portfolio.

What Makes You a Great Fit

• Based in Miami, FL, with the ability to work on-site at our home office.
• 4+ years of experience in luxury brand, hospitality, or residential marketing; experience in branded residences and luxury hospitality is a plus.
• Proven ability to craft compelling brand narratives, write engaging copy, and oversee high-quality creative execution.
• Demonstrated experience working with international teams or markets across time zones and cultures.
• Strong organizational and project management skills, with the ability to prioritize and multitask in a fast-paced environment.
• Experience leading agencies, vendors, or cross-functional project teams from ideation to execution.
• A collaborative, proactive, and entrepreneurial spirit with a strategic mindset.
• A passion for sustainability, design, innovation, and the future of luxury living.

About Us...

As a mission-driven company, our purpose is our true north, and our compass guides the way. The purpose we live by impacts the lives of our team members, drives the experiences for our guests, builds community with like-minded travelers and takes care of the planet we live in. Founded in 2006 by Barry Sternlicht, Starwood Hotels is a luxury hotel brand management company and affiliate of global private investment firm Starwood Capital Group.

Starwood Hotels is an Equal Opportunity Employer. We believe in a diverse, sustainable workforce with an empowered, inclusive culture. We are committed to non-discrimination on any protected basis covered under applicable law. If you require any special accommodations, please visit People Operations.