Assistant Director, Marketing & Fan Experience

theClubhouse®; Notre Dame (IN); On-site; USD 55,000 - 75,000; Full time

Job summary

University of Notre Dame Athletics in Notre Dame, IN, US is seeking an Assistant Director, Marketing & Fan Experience to lead season-long marketing and game presentation for Volleyball and Softball, and support community outreach.

The role involves creating promotion plans, coordinating email campaigns, and working with partnerships to drive attendance and revenue for assigned sports.

Qualifications

• Bachelor’s degree required in Marketing, Advertising, Sports Management, Communications, or related field.
• 1–2 years of experience in a marketing or fan experience role.
• Exceptional written and verbal communication skills.

Responsibilities

• Lead all marketing, promotional, and fan experience efforts for assigned sports to drive attendance and engagement.
• Develop game presentation plans, run-of-show, music direction, and show caller duties for home games.
• Plan and execute traditional advertising campaigns and manage media partnerships.
• Provide basic design support for marketing assets and mentor student staff.

Skills

Marketing & Fan Experience

Communication

Campaign Planning

Education

Bachelor’s degree (Marketing/Communications)

Tools

Eloqua

Job description

University of Notre Dame in Notre Dame, IN, US

Marketing

NEW

Notre Dame Athletics develops and challenges each student-athlete to pursue excellence and serve as a force for good in the world. Our vision is to lead collegiate athletics by defining the integrated student-athlete experience and forming champions. To do this, we are eager to attract, recruit, develop, and retain individuals who positively contribute to a collaborative, connected culture where all may thrive.

Position Overview

As a member of the Notre Dame Athletics team, the Assistant Director, Marketing & Fan Experience will serve as the primary fan experience and marketing contact for assigned sports, overseeing season-long promotional planning, game presentation, and campus/community outreach. The Assistant Director will also execute traditional advertising campaigns, cultivate media trade partnerships, and collaborate with internal stakeholders to support revenue generation goals.

Key Responsibilities

Marketing & Fan Experience

• Lead all marketing, promotional, and fan experience efforts for Volleyball and Softball, creating and executing comprehensive season-long marketing and promotional plans to drive attendance and maximize fan engagement.
• Lead the coordination of grassroots marketing initiatives throughout campus and the local community to increase awareness and attendance at assigned sports.
• Collaborate with the Notre Dame Global Partnerships team to plan and execute partnership activations.
• Assist in the planning and execution of email marketing campaigns through Eloqua.

Game Presentation & Event Execution

• Develop and execute game presentation elements including promotional themes, music direction, videoboard content, public address scripts, run-of-show documents, in-game entertainment, and serve as show caller at all Volleyball and Softball home games.
• Coordinate field-level game presentation activities for Notre Dame Football home games, ensuring seamless execution of live entertainment and game-day elements.

Advertising & Media Partnerships

• Lead the planning and execution of traditional marketing initiatives by developing annual media strategies and managing advertising placements across radio, television, print, outdoor, and other traditional channels.
• Cultivate and administer media trade partnerships that expand the reach of Notre Dame Athletics marketing efforts.

Creative & Student Staff Support

• Provide basic graphic design support and creative asset development for marketing campaigns and videoboard content.
• Assist in supervising, mentoring, scheduling, and developing student staff while fostering a positive and professional work environment.

Qualifications

Education

• Bachelor’s degree (4 years)
• Bachelor's Degree

Experience

• 1 to 2 years of experience

Required Skills & Qualifications

• 1–2 years of experience in a marketing or fan experience position.
• Bachelor’s degree in Marketing, Advertising, Sports Management, Communications, or a related field.
• Exceptional written and verbal communication skills.
• Ability to handle multiple projects and priorities simultaneously in a fast-paced environment.

Preferred Qualifications

• Previous experience in collegiate or professional athletics.
• Previous experience serving as an in-game show caller at athletics events.