Assistant Director, Brand Experience

Wucf Tv; Orlando (FL); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Wellness initiatives

Paid time off

Retirement savings options

Employee discounts – event tickets

Job summary

UCF Athletics in Orlando, FL seeks an Assistant Director of Brand Experience to lead gameday fan experiences and marketing initiatives that drive attendance and revenue while strengthening the university’s athletics brand.

The role collaborates across departments to execute campaigns, fan events, and community outreach, with a focus on innovative, compliant programs for football, basketball, and other sports.

Qualifications

• Master's degree or Bachelor's + 2 years’ experience in marketing or athletics.
• Experience with game-day fan experiences and event marketing preferred.

Responsibilities

• Assist in managing the Brand Experience unit within NCAA rules.
• Oversee gameday fan experiences, including the Football Fan Fest and Tailgate Concert Series.
• Develop innovative marketing strategies focused on gameday experiences for UCF sports.
• Collaborate with internal teams to raise brand awareness and revenue opportunities.

Skills

Graphic design

Creativity

Communication

Organizational skills

Event marketing

Education

Master's degree in an appropriate area

Bachelor's degree in an appropriate area and two years of experience

Tools

Adobe Creative Suite

Job description

## Assistant Director, Brand ExperienceApplylocations: Orlando, FL (Main Campus)time type: Full timeposted on: Posted Yesterdayjob requisition id: R113858**Department:**UCF Athletics - Brand ExperienceUnder the direction of the Associate A.D. of Brand Experience, the Assistant Director of Brand Experience is focused on initiatives that lead directly to the successful execution of three primary outcomes: generating revenue, increasing attendance at events, and successfully positioning/enhancing/protecting the UCF Athletics brand.**Responsibilities include, but are not limited to:*** Assists in the management of the overall Brand Experience unit within UCF, Conference, and NCAA rules and regulations.* Manages football gameday-related fan experiences, including the pregame Football Fan Fest, Tailgate Concert Series, and other gameday activations as assigned.* Creates, implements, and executes innovative marketing strategies with a focus on the gameday experience for UCF sports as assigned.* Assists with all basketball activation, and special events throughout the year.* Manages day-to-day Knightro's Kids Club and other community outreach as assigned.* Collaborates with external team (#Content, Strategic Communications, ChargeOn Fund, Corporate Partnerships, Tickets, and Video Services) in generating greater awareness of the UCF brand and sport to enhance interest and attendance while maximizing overall revenue opportunities.**Minimum qualifications:*** Master's degree in an appropriate area of specialization; or* Bachelor's degree in an appropriate area of specialization and two (2) years of appropriate experience.**Preferred qualifications:*** 2+ years of progressive marketing experience with an emphasis on game day experience.* Graphic design, strong creativity, attention to detail, communication, and organizational skills.Due to the nature/scope of Athletics and Athletics events, position may require work during evenings, weekends, and holidays, as well as the ability to stand / walk for extended periods of time and occasional travel.As a staff member of UCF Athletics, the selected candidate will be a person of integrity and character who shares a commitment for customer service and knowing / complying with NCAA, Conference, and institutional rules as they apply to the UCF Athletics program.**Salary:**NegotiablePlease note that UCF Athletics operates as a Direct Support Organization (DSO) of the University of Central Florida, with different payroll and benefits than university employees. If interested in positions with the university, please click Here to visit their website.As a proud member of the Big 12 Conference, our mission is to positively transform the lives of our students academically, athletically and personally through a nationally competitive intercollegiate athletics program that enhances the reputation and visibility of the university. We strive to be Florida's preeminent athletic program representing UCF and our community with distinction on the national stage as “Orlando's Hometown Team.”**UCF Athletics values our employees and working for us has its perks, including:** * Benefit packages: Medical, Dental, Vision, Life Insurance, Supplemental Insurances, Flexible Spending & Health Savings Accounts, and Employee Assistance Program* Wellness initiatives: UCF Athletics is recognized by Cigna Healthcare with the silver level Healthy Workforce Designation for our commitment to employee well-being and vitality through our benefits offerings, wellness platform and programming* Paid time off for applicable positions, including annual and sick time off and paid holidays* Retirement savings options* Employee discounts, including tickets to many Orlando attractions* Tickets to UCF sporting events* Education assistance**To learn more about UCF and the Knights, visit our websites at ucf.edu and ucfknights.com.**### Welcome**Thank you for your interest in the UCF Athletics. Your application(s) will be processed, and we will keep you informed of your progress either via phone or email after the application(s) close date.**