Assistant Director, Athletics Brand & Communications

University of Southern California; Los Angeles (CA); On-site; USD 70,000 - 75,000; Full time

Job summary

University of Southern California Athletics seeks an Assistant Director of Sports Brands & Communications to craft compelling storytelling about USC teams and student-athletes. You will write and edit content, manage social media channels, and collaborate with internal partners to produce multimedia campaigns.

The role involves operating statistical software, supporting award nominations, and maintaining accurate team records.

Qualifications

• The ideal candidate will possess a bachelor’s degree in journalism, communication, public relations, or a related field.
• Experience coordinating gameday media operations and staffing.
• Strong knowledge of public relations and sports journalism standards (e.g., NCAA rules related to statistics, media access, and content usage).
• Demonstrated experience collaborating with creative, video, and design teams to produce integrated, brand-aligned content campaigns.
• Proficiency in statistics and data storytelling as well as the ability to effectively use statistical software (e.g. StatCrew, Genius Sports).
• Proven ability to write and edit compelling content across formats.
• Strong time management skills and the demonstrated ability to meet rapid deadlines.
• Fundamental knowledge of social media platforms (Twitter/X, Instagram, Facebook, YouTube, TikTok) as well as the ability to manage and optimize social media strategy and content.

Responsibilities

• Writes, edits, and distributes press releases, game recaps, feature stories, and player/coach profiles.
• Manages sport-specific social media channels, by creating content (e.g., graphics, videos, written posts), scheduling posts, engaging with fans, and assisting in the interpretation of analytics to refine communications strategies.
• Collaborates with creative teams to support development of multimedia content for assigned sports. Assists in the preparation and submission of student-athlete and team award nominations at the conference and national levels.
• Operates and maintains statistical software and official record-keeping during home games and designated away games, ensuring accuracy and integrity of information.
• Maintains up-to-date team information (e.g., rosters, bios, game schedules, statistical histories, records) in collaboration with internal databases and NCAA standards.
• Encourages a workplace culture where all employees are valued, values others while having the opportunity to contribute through their ideas, words and actions, in accordance with the USC Code of Ethics.
• Performs other related duties as assigned or requested. The University reserves the right to add or change duties at any time.

Skills

Writing

Editing

Social media management

Storytelling

Media relations

Gameday operations

Content creation

Analytics interpretation

Multi-platform campaigns

Media events planning

CPR First Aid

Driver's license

USC values alignment

Education

Bachelor’s degree in journalism, communication, public relations, or related field

Master’s degree in communication, journalism, public relations, sports management, or related field

Tools

StatCrew

Genius Sports

Job description

University of Southern California Athletics seeks an Assistant Director of Sports Brands & Communications to craft compelling storytelling about USC teams and student-athletes. You will write and edit content, manage social media channels, and collaborate with internal partners to produce multimedia campaigns.

The role involves operating statistical software, supporting award nominations, and maintaining accurate team records.