ASSISTANT DIGITAL MARKETING MANAGER

Jasco Products Company; Oklahoma City (OK); On-site; USD 52,000 - 76,000; Full time

Job summary

Jasco Products Company in Oklahoma City is seeking an Assistant Digital Marketing Manager to support the development and execution of the company’s digital marketing strategy across e-commerce, paid media, influencer marketing, email/marketing automation, and digital campaigns.

The role blends hands-on execution with project and team leadership, ensuring campaigns are on time, on brand, and aligned with measurable business objectives, with a focus on driving website sales.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or related field.
• 3+ years of digital marketing or e‑commerce experience with campaigns or projects.
• Experience with paid social advertising, particularly Meta.
• Experience with Shopify and other e‑commerce platforms.
• Strong analytics, campaign measurement, conversion optimization, and attribution.
• Excellent project management and written communication skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• Ability to translate performance data into actionable recommendations.

Responsibilities

• Partner with the Digital Marketing Manager to develop and execute integrated digital marketing strategies supporting Jasco brands, licensed brands, new product launches, retail initiatives, and e-commerce growth.
• Lead day‑to‑day execution of digital campaigns across paid social, influencer marketing, email, website, e-commerce, and other digital channels.
• Develop and lead campaign timelines, establish priorities, coordinate deliverables, and ensure projects are completed on schedule using Adobe Workfront Project Management tool.
• Translate broader marketing objectives into measurable digital strategies, campaigns, and KPIs.
• Assist the digital marketing manager with managerial tasks like timesheet approvals, project timelines, digital marketing campaigns, etc.
• Collaborate with Digital Marketing Manager on developing overall strategy for maximizing website sales and digital marketing efforts utilizing the latest trends and ecommerce best practices.
• Monitor KPIs including impressions, CPM, CTR, CPC, conversion rate, revenue, ROAS, and customer acquisition performance.
• Use performance data to optimize audiences, creative, budgets, landing pages, and campaign strategy.
• Partner with internal teams and agencies to develop creative assets and messaging for paid campaigns.

Skills

Digital marketing

Campaign management

Analytics

Project management

Communication

Education

Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or related field

Tools

Adobe Workfront

Shopify

Google Analytics/GA4

Google Tag Manager

Canva

Job description

Job Details: Job Location: Oklahoma City, OK, Jasco is looking for an Assistant Digital Marketing Manager that supports the development and execution of Jasco’s digital marketing strategy across e-commerce, paid media, influencer marketing, email/marketing automation, and digital campaign initiatives. This position combines hands‑on digital marketing execution with project and team leadership, helping ensure campaigns are delivered on time, on brand, and against measurable business objectives.

Campaign Strategy

• Partner with the Digital Marketing Manager to develop and execute integrated digital marketing strategies supporting Jasco brands, licensed brands, new product launches, retail initiatives, and e-commerce growth.
• Lead day‑to‑day execution of digital campaigns across paid social, influencer marketing, email, website, e-commerce, and other digital channels.
• Develop and lead campaign timelines, establish priorities, coordinate deliverables, and ensure projects are completed on schedule through our Adobe Workfront Project Management tool.
• Translate broader marketing objectives into measurable digital strategies, campaigns, and KPIs.
• Assist the digital marketing manager with managerial tasks like timesheet approvals, project timelines, digital marketing campaigns, etc.
• Collaborate with Digital Marketing Manager on developing overall strategy for maximizing website sales and digital marketing efforts utilizing the latest trends and ecommerce best practices.

Paid Media and Performance Marketing

• Help lead paid social strategy across platforms including Meta Ads Manager and TikTok Ads, with campaigns supporting product launches, promotions, brand awareness, and e-commerce sales.
• Manage campaign budgets, audiences, creative testing, placements, and optimization.
• Monitor KPIs including impressions, CPM, CTR, CPC, conversion rate, revenue, ROAS, and customer acquisition performance.
• Use performance data to optimize audiences, creative, budgets, landing pages, and campaign strategy.
• Partner with internal teams and agencies to develop creative assets and messaging for paid campaigns.

Qualifications

Required

• Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or a related field.
• 3+ years of digital marketing or e-commerce experience, with demonstrated experience managing campaigns or projects.
• Experience with paid social advertising, particularly Meta.
• Experience with e-commerce platforms, preferably Shopify.
• Strong understanding of digital marketing analytics, campaign measurement, conversion optimization, and attribution.
• Excellent project management (Adobe Workfront experience is a plus), written communication, organizational, and presentation skills.
• Ability to manage multiple simultaneous campaigns and priorities in a fast‑paced environment.
• Strong analytical mindset with the ability to translate performance data into actionable recommendations.

Preferred

• Experience with Shopify and e-commerce merchandising.
• Experience with Meta Ads Manager, TikTok Ads, Google Analytics/GA4, Google Tag Manager, and marketing automation platforms.
• Experience managing influencer or creator campaigns.
• Working knowledge of SEO, CRO, HTML/CSS, and digital UX best practices.
• Experience with Canva and/or Adobe Creative Suite.
• Experience working with agencies, developers, creators, and third-party technology partners.
• Familiarity with AI-enabled marketing, reporting, content, and optimization tools.

Jasco is an Equal Opportunity/Affirmative Action/E-Verify Employer