Assistant Coach (Assistant Store Manager)

Rally House; Durham (NC); On-site; USD 36,000 - 53,000; Full time

Job summary

Rally House in Durham, NC is seeking an Assistant Store Manager (Assistant Coach) who will support the Head Coach in driving store results and maintaining a guest-focused environment. You will lead training, coach team members, and ensure standards across operations, merchandising, and service.

Ideal candidates have 3+ years in retail, 1+ year in a supervisory role, and the ability to work 40 hours weekly including evenings and weekends.

Qualifications

• 3+ years of retail experience.
• 1+ year in a supervisory or team lead role.
• 40 hours per week, open availability including daytime, nights, weekends, holidays, and local sports events.
• Must be able to stand/walk, lift up to 50 pounds, bend/reach/climb ladders.

Responsibilities

• Partner with Head Coach to attract, hire, and onboard talent.
• Lead ongoing training and development plans for team members.
• Coach performance, document feedback, and support corrective actions.
• Build engagement through recognition, communication, and follow-up.

Skills

Leadership

Coaching

Effective communication

Problem solving

Adaptability

Prioritization

Delegation

Sports passion

Education

Associate or Bachelor’s degree

Job description

Rally House is where fans celebrate the teams, traditions, and communities they love. Every day is an opportunity to create memorable experiences that bring fans closer to the moments and teams they care about most. Behind it all is a team fueled by energy, passion, and hometown pride. As we continue to grow, we're looking for team members who are excited to help shape the future of Rally House, deliver exceptional experiences, and make every fan feel right at home.Job DescriptionThe Assistant Coach acts as the Assistant Store Manager, supporting store performance by ensuring standards are consistently executed and by helping develop the team. This role takes ownership of day-to-day outcomes, supports training and coaching efforts, and helps maintain a steady, organized, and guest-focused environment. The Assistant Coach adapts quickly to changing priorities and supports the Head Coach in driving overall store results.CompetenciesDrives for Results: Takes ownership for outcomes and follows through despite obstacles. Maintains focus on priorities and ensures commitments are met with quality and consistency.Customer Centric: Ensures consistent customer experiences by reinforcing standards and addressing breakdowns. Uses feedback to keep the customer a priority in daily decisions.Action Oriented: Moves quickly from decision to execution. Anticipates needs, removes obstacles, and maintains momentum while ensuring strong follow-through.Develops Teams: Invests in the growth of others through coaching, feedback, and development. Provides guidance and builds capability and confidence across the team.Communicates Effectively: Shares information clearly and timely. Listens to understand, provides feedback, and ensures messages are acted upon.Resilience: Remains steady and effective during pressure or change. Adapts quickly and helps others stay focused and productive.ResponsibilitiesPeoplePartner with the Head Coach to attract, hire, and onboard talentLead ongoing training and development plans for team membersCoach performance, document feedback, and support corrective actionsBuild engagement through recognition, communication, and follow-upOperationsOwn execution of operational standards and routinesValidate Playbook adherence through observation and walkthroughsEnsure compliance with safety, cash handling, and policy standardsAct as operational leader-on-duty in the Head Coach’s absenceMerchandisingLead execution of visual directives and seasonal transitionsEnsure fixture flow and product placement drive sales and ease of shoppingMaintain store organization and back-of-house standardsCoach Team Captains and Teammates on visual expectationsServiceOwn service execution and customer experience standardsObserve the store through the customer lens and adjust in real timeResolve complex customer concerns and ensure follow-upReinforce consistency of service behaviors across all shiftsResultsSupport payroll planning and labor optimizationAnalyze store performance and take action to improve resultsLead execution of special events and hot marketsDrive daily, weekly, and monthly performance goalsSkills and KnowledgeAbility to adapt quickly, problem-solve, and lead through change, Effective communication, prioritization, and delegation skills, Enthusiastic attitude with a passion for sports and retail, Leadership and coaching skills with the ability to develop and motivate teams, Strong understanding of store operations and business executionQualifications3+ years of experience in retail1+ year in a supervisory or team lead roleAssociates or Bachelor’s degree preferredAvailability to work 40 hours per week with open availability including daytime, nights, weekends, holidays, and featured local sports eventsPhysical RequirementsMust be able to stand and walk for extended periods of timeAbility to lift up to 50 poundsAbility to bend, reach, and climb laddersPay Range$17.50 - $25.40