Assistant Brand Manager, Product Innovation

Chipotle; Quincy (MA); On-site; USD 99,000 - 138,000; Full time

Benefits offered by this job

Medical insurance (health)

Dental insurance

Vision insurance

401k

Sick leave

Vacation time

Job summary

Chipotle Mexican Grill, Inc. is seeking an Assistant Brand Manager, Product Innovation to shape menu innovation and go-to-market strategy grounded in consumer insights and trends.

You will partner with Culinary and cross-functional teams to move new menu items from concept to national launch, including briefs, test markets, pricing, merchandising, and integrated marketing activation.

Bachelor’s Degree in Marketing or Business and 4+ years in Brand Management in CPG or food industries are required.

Qualifications

• Bachelor’s Degree in Marketing or Business from a 4-year college or university.
• 4+ years of relevant work experience in Brand Management or CPG/food.
• Ability to translate insights into product briefs and GTM plans.

Responsibilities

• Identify opportunities inspired by trends and consumer behavior to drive innovation.
• Partner with Culinary and cross-functional teams to bring new items from concept to launch.
• Develop briefs and support test markets, pricing, merchandising, and marketing activation.
• Coordinate go-to-market strategies for national launches across restaurants and digital channels.
• Collaborate with communications and marketing partners to execute integrated campaigns.

Skills

Consumer insights

Trend analysis

Cross-functional collaboration

Strategic thinking

Education

Bachelor's Degree in Marketing or Business

Job description

CULTIVATE A BETTER WORLD

Food served fast does not have to be a typical fast-food experience. Chipotle has always done things differently, both in and out of our restaurants. We are changing the face of fast food, starting conversations, and directly supporting efforts to shift the future of farming and food. We hope you will join us as we continue to learn, evolve, and shape what comes next on our mission to make better food accessible to everyone.

THE OPPORTUNITY

As the Assistant Brand Manager, Product Innovation you will help shape Chipotle’s menu innovation and go-to-market strategy by identifying new opportunities grounded in consumer insights, emerging food trends, culture, and the competitive landscape. You will actively seek out innovation pathways, staying close to what’s happening across food, culture, social media, and emerging brands to identify ideas, ingredients, formats, and partners that could unlock what’s next for Chipotle. You will partner closely with Culinary and cross-functional teams to help bring new menu items and market launches from concept to execution, supporting strategic product briefs, test markets, pricing, merchandising, and integrated marketing activation. This role will help ensure new products and launches deliver a compelling, socially relevant and consistent consumer experience across restaurants and digital channels.

WHAT YOU’LL DO

• Assess and identify opportunities and bring forward innovation ideas inspired by competitive landscape, emerging consumer behaviors, ingredients, cuisines, formats, brands, and cultural trends.
• Identify potential external partners and collaborators that can unlock differentiated innovation, accelerate development, or give Chipotle a relevant way into emerging cultural and food moments
• Support the development of strategic product briefs that translate consumer and business insights into clear direction for Chipotle’s Culinary team.
• Recommend timing and strategy for new menu items and support product development from concept through test market and national launch, including merchandising, pricing, and activation.
• Support new market launches by developing consumer insight-driven go-to-market strategies and briefs and coordinating cross-functionally to deliver a seamless consumer experience across restaurant and digital channels.
• Partner with internal and external communications and marketing teams, including creative agencies, experiential, social media, and digital partners, to develop and execute integrated go-to-market launch campaigns.

WHAT YOU’LL BRING TO THE TABLE

Bachelor’s Degree in Marketing or Business from 4-year college or university

4+ years of relevant work experience in Brand Management experience in CPG products or Food industries with a demonstrated ability to support key organizational initiatives at a consumer-centric organization.

PAY TRANSPARENCY

A reasonable estimate of the current base pay range for this position is $99,000.00–$138,000.00. You are also eligible for annual cash bonuses and equity awards based upon performance and other factors. Actual compensation offered may vary depending on skill level, experience, and/or education. Chipotle offers a competitive total rewards package, which includes medical, dental, and vision insurance, 401k, sick leave, vacation time, and much more. Visit https://jobs.chipotle.com/benefits for more details.

WHO WE ARE

Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle has restaurants in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit WWW.CHIPOTLE.COM

Chipotle Mexican Grill is an equal opportunity employer that values diversity at all levels. As a people‑first company rooted in values, our purpose extends beyond serving nutritious food using real ingredients. It means hiring world‑class individuals and fostering a culture that champions diversity, ensures equity, and celebrates inclusion. All qualified applicants, regardless of personal characteristics, are encouraged to apply.

Qualified applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. Please contact [e-mail] if you need an accommodation due to a disability to complete an application, job interview, and/or to otherwise participate in the hiring process. This email does not respond to non-accommodations related requests.