Assistant Athletic Director

Covenant Day School; Matthews (NC); On-site; USD 52,000 - 76,000; Full time

Job summary

Covenant Day School seeks an Assistant Athletic Director/Sports Information Director to lead storytelling and promotion of athletic programs. You will coordinate communications, media relations, digital content, and statistics in partnership with the Marketing Director to align with the school's mission and brand.

You will oversee game administration, equipment and facility management, and Booster Club initiatives, serving as a key liaison to coaches, families, and local media.

Qualifications

• Bachelor’s degree in communications, journalism, or related field.
• Master’s degree in sports management, marketing, or communications preferred.
• Five to ten years in athletic administration or similar role with communications/marketing exp.
• Proven writing/editing ability and experience with social media leadership.
• Ability to manage events, media relations, and game-day operations.

Responsibilities

• Coordinate athletic communications and provide game-day scripts and media content.
• Promote teams, coaches, athletes through press releases and social media.
• Serve as primary media contact and manage relationships with local outlets.
• Plan and execute events such as signing days and awards banquets.
• Oversee equipment, uniforms, facility reservations, and booster club support.

Skills

Written communication

Social media

Event planning

Public relations

Collaboration

Leadership

Education

Bachelor's degree

Master's degree preferred

Tools

Microsoft Office

Photo editing software

Video editing software

Job description

The Assistant Athletic Director/Sports Information Director supports the storytelling and promotion of Covenant Day School’s athletic programs through sports information, media relations, digital content, statistics, events, and public relations. In coordination with the Communications and Marketing Director, this role ensures that athletic communications and promotional efforts align with the school’s mission, vision, values, brand standards, and broader communications strategy. The position serves as a key liaison to coaches, athletic teams, local media outlets, parents, alumni, and the broader school community.

In addition, the Assistant Athletic Director/Sports Information Director serves as part of the athletic leadership team, supporting game administration, equipment and uniform management, reservations and rentals, and Booster Club initiatives. The position helps ensure the smooth and efficient operation of the Athletic Department in support of Covenant Day School’s educational program. Reporting to the Athletic Director with accountability and partnership with the Communications & Marketing Director, this is a year-round, full-time (exempt, salaried) administrative position.

At Covenant Day School, our vision is to transform hearts and minds for the glory of Jesus Christ. We desire to carry out this vision as a unified and diverse covenant school community that seeks to love the Lord with heart, soul and mind, love our neighbor as ourselves and demonstrate the “more excellent way” that only comes though the gospel of Jesus Christ. We are committed to welcoming one another, to striving to honor each other consistently, to walking in humility toward one another, and to examining the Scriptures with one another.

Essential Functions and Responsibilities

• Sports information coordination - partner with the CDS Communication & Marketing team on the following:
  • Update team rosters and scores within the school’s website
  • Promote Covenant Day School teams, coaches, athletes by drafting press releases (hiring new coaches, college signings, individual honors, events, alumni, etc.) for the communications team
  • Collaborate with the communications and marketing team to support athletic social media content. The communications and marketing team oversees the school’s primary social media accounts and establishes social media standards, templates, and guidelines. This role may manage approved team-specific social media accounts in accordance with those standards and in coordination with the Communications and Marketing Director
  • Compile correspondence for school’s regular Lions Weekly email as needed/requested
  • Serve as primary contact with media outlets (Charlotte Observer, Matthews Mint Hill Weekly, and South Charlotte Sports Report, other), providing pictures and information as requested in coordination with CDS marketing team
  • Serve as contact (in coordination with the Director of Athletics) with the NCISAA to provide information records, statistics, all-conference and all-state, and registration information.
  • Coordinate livestreams, broadcasts, and digital programs for home varsity (JV and MS when applicable) events.
  • Hire, train, and supervise game-day communications staff, including scoreboard operators, announcers, and photographers
• Game Administration
  • Serve as game administrator for V/JV/MS games as directed
  • Primary provider of game day scripts and announcer information
• Event Planning
  • Lead, plan, implement, and coordinate athletic department special events including signing days and annual awards banquet (“Coveys”)
  • Plan and coordinate seasonal coach meetings
  • Schedule and coordinate team pictures
• Equipment and Uniform Management
  • Provide leadership and direction to V/JV/MS coaches regarding team uniform distribution and collection
  • Track uniform inventory for V/JV/MS teams
  • Order equipment and uniforms as needed
  • Organize uniforms and equipment in storage areas
  • Facility Reservation and Rentals
  • Serve as the primary point of contact for rental groups seeking to secure CDS athletic facilities
  • Serve as the primary point of contact for coaches who need to reserve practice space at indoor and outdoor facilities
  • Approve or deny requests for facility usage and communicate with constituents
  • Maintain main gym scheduling calendar
  • Approve/deny requests from coaches to utilize non-athletic department and/or non-school/non-church facilities
  • Reserve space for camps, coordinating with business office and coaches
• Record Keeping and Awards
  • Coordinate, collect and maintain the end-of-season team summaries, individual award winners, and individual and team honors
  • Distribute medals for award winners
  • Create award certificates
  • Booster Club support
  • Serve as the secondary point of contact for Booster Club needs
  • Aid Booster Club secretary to ensure accurate minutes
  • Aid Booster Club executive team and Director of Athletics with handbook updates to ensure accuracy
• Other
  • Partner with athletic department staff to accomplish department needs.
  • Perform other duties as outlined by the Director of Athletics

Qualifications

• Committed follower of Jesus Christ and calling to serve in a Christian school.
• Knowledge and appreciation of many high school and middle school sports.
• Bachelor’s degree required. (Prefer a degree in Communications or Journalism)
• Master’s Degree in Sports Management with an emphasis in Marketing or Communication preferred.
• Five to ten years of experience in athletic administration (or similar role), including communications and marketing experience at the high school or collegiate level preferred.
• Demonstrated proficiency as a writer and editor of written text.
• Demonstrated proficiency in communicating via social media platforms.
• Proficient in using Microsoft Office software and a variety of photo editing software.
• Positive attitude and ability to work calmly under pressure.
• Passion for learning and serving others.
• Ability to work well collaboratively in a team and ability to serve with initiative. Self-starter.
• Desire and commitment to work after-school hours as part of the game administration team.
• Desire and willingness to travel to games held off campus to serve as part of the game administrative team.
• Able to move/lift fifty pounds as needed; willingness to perform outdoor responsibilities in variable weather conditions.