Assistant AD or Associate AD, NIL Strategy & AI Analytics

University of Cincinnati; Cincinnati (OH); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Comprehensive health coverage

Professional development opportunities

Generous time-off policy

Tuition remission

Job summary

The University of Cincinnati is seeking an Assistant or Associate AD for NIL Strategy & AI Analytics. This role is pivotal in enhancing student-athlete market value and ensuring compliance with NCAA policies.

Responsibilities include evaluating NIL contracts, implementing predictive analytics, and integrating AI tools for talent discovery. Candidates need a Bachelor's degree, relevant experience in athletic administration, and proficiency with data visualization tools. UC offers a competitive salary and benefits.

Qualifications

• 5 years of athletic administration for Asst AD, 7 years for Assoc AD required.
• Experience in sports agency or NIL management is valued.
• Proficiency in using data visualization tools.

Responsibilities

• Evaluate NIL agreements and manage athlete payments.
• Use data models to project market value.
• Implement AI tools for talent discovery.

Skills

Negotiation

Predictive Analytics

AI Integration

Financial Management

Education

Bachelor's Degree

Master's or JD

Tools

Data visualization tools

AI marketing software

Job description

Assistant AD or Associate AD, NIL Strategy & AI Analytics

Job Overview

The Assistant / Associate Athletic Director of NIL Strategy & AI Analytics will be instrumental within the athletic department’s Name, Image, and Likeness (NIL) program. This role uses artificial intelligence and predictive analytics to maximize student‑athlete market value while following all departmental, university, conference, and NCAA policies and regulations. The Assistant / Associate AD oversees the entire NIL lifecycle – from initial valuation and contract negotiation to final compliance fulfillment – and reports directly to senior athletic administration.

Essential Functions

NIL Contracts

• Evaluate and negotiate NIL licensing agreements for student‑athletes.
• Secure optimal financial terms, usage rights, and exclusivity clauses.
• Manage student‑athlete payments and budgets using spreadsheets and software platforms.
• Communicate with agents.

Predictive Analytics & Valuation

• Use data models to project market value for student‑athletes.
• Analyze audience demographics to identify optimal brand alignment opportunities.
• Forecast ROI and analyze past ROI.

AI Integration & Innovation

• Implement AI tools to automate talent discovery and brand matching.
• Deploy machine learning algorithms to track social media trend velocity.
• Utilize AI‑driven sentiment analysis to protect athlete and institutional reputation.

NIL Fulfillment & Compliance

• Audit deal deliverables to ensure athletes meet all brand obligations.
• Verify compliance with NCAA, state laws, and institutional policies.
• Manage institutional disclosure platforms to track and report all transactions.

Leadership

• Support the development, maintenance, and modification of departmental policies and procedures.
• Assist in training staff and providing guidance.
• Assist with the generation of funding resources.
• Act as sport supervisor for designated sports, providing strategic and administrative guidance.
• Provide direct and/or indirect supervision to exempt and non‑exempt staff (e.g., hiring, performance evaluations, disciplinary action, approving time off).
• Perform related duties based on departmental needs; this job description may change.

Qualifications

• Asst AD – Required Education: Bachelor’s Degree or equivalent experience (nine years of relevant work experience).
• Asst AD – Required Experience: Five (5) years of athletic administration.
• Assoc AD – Required Education: Bachelor’s Degree.
• Assoc AD – Required Experience: Seven (7) years of athletic administration.

Additional Qualifications Considered

• Degree in Sports Management, Data Science, Business, or Law.
• Master's or JD.
• Experience in sports agency, collegiate NIL management, sports marketing, or related field.
• Proficiency with data visualization tools and AI‑driven marketing software.

Physical Requirements / Work Environment

• Office environment; no specific unusual physical or environmental demands.

Compensation and Benefits

UC offers an exceptional benefits package designed to support your well‑being, financial security, and work‑life balance.

• Competitive salary based on experience.
• Comprehensive health coverage (medical, dental, vision, prescription).
• Flexible spending accounts & wellness programs.
• Professional development & mentorship opportunities.
• Robust retirement plans (state pension plans or Alternative Retirement Plan).
• Generous time‑off policy, including vacation, sick time, paid holidays, parental leave, and additional paid time off.
• Comprehensive tuition remission for you and eligible dependents.

Equal Opportunity Employer: Building a workplace where all qualified applicants will receive consideration for employment, including individuals with disabilities and protected veterans.

UC is an E‑Verify employer and requires proof of employment eligibility.