Arts Vertical Growth Lead - Product Marketing

Togetherwork Holdings, LLC; Austin, Northern (TX, KY); Hybrid; USD 140,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) retirement plan with company 4%

Paid time off and holidays

Parental leave

Job summary

TogetherWork seeks a Senior Product Marketing Manager to own the Arts vertical, shaping market strategy, product storytelling, and demand generation. You will collaborate with Product, Sales, Demand Gen, and Marketing leadership to drive growth and ensure a compelling, differentiated Arts narrative across products and campaigns.

You will translate insights into go‑to‑market plans, build buyer personas, and lead major launches, with a voice for arts customers driving cross‑functional

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 7+ years of progressive experience in Product Marketing, Vertical Marketing, or B2B SaaS marketing.
• Experience as strategic marketing partner to Product, Sales and Demand Generation teams.
• Experience owning positioning, messaging, launches, and sales enablement.
• Strong written and verbal communication with ability to simplify complex concepts.

Responsibilities

• Lead the Arts vertical marketing strategy with cross‑functional leadership.
• Own positioning and product storytelling across campaigns, launches, and sales materials.
• Partner with Demand Generation to translate strategy into campaigns and programs.
• Enable Sales with tools, playbooks, and competitive intelligence.
• Develop high‑impact content and market programs across buyer journeys.
• Work in an AI-enabled, data-driven environment to optimize marketing effectiveness.

Skills

Product marketing

Vertical marketing

B2B SaaS marketing

Strategic partnerships

Messaging & positioning

Sales enablement

Cross-functional collaboration

Executive communication

Education

Bachelor’s degree in Marketing or Business

Tools

AI tools

Job description

TogetherWork seeks a Senior Product Marketing Manager to own the Arts vertical, shaping market strategy, product storytelling, and demand generation. You will collaborate with Product, Sales, Demand Gen, and Marketing leadership to drive growth and ensure a compelling, differentiated Arts narrative across products and campaigns.

You will translate insights into go‑to‑market plans, build buyer personas, and lead major launches, with a voice for arts customers driving cross‑functional