Art Director, Packaging & Brand Innovation

Thrive Market; United States; Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Job summary

Thrive Market invites applications for the role of Art Director of Packaging to lead the creative strategy, quality, and consistency of Owned Brands packaging. This role manages a team of designers and production artists, collaborates across functions to align packaging with brand goals, and guides the production process from concept to print.

The ideal candidate is organized, process-oriented, and thrives in a fast-paced environment.

Qualifications

• Experience leading packaging design teams.
• Strong eye for brand consistency and typography.
• Ability to collaborate cross-functionally with marketing and content teams.

Responsibilities

• Creative Vision and Art Direction: Drive quality and consistency across all Thrive Market Owned Brands, providing daily creative feedback to the design team and aligning with stakeholders in bi-weekly meetings. Ensure all packaging designs adhere to brand standards and contribute to a cohesive brand identity.
• Team Management and Development: Oversee a team of packaging designers, delegating projects effectively and setting team members up for success. Conduct mid-year and annual performance reviews, manage career pathing, and establish clear OKRs (Objectives and Key Results) to support growth and skill development.
• Mentorship and Skill Building: Mentor designers, helping them optimize their processes, develop creative efficiencies, and achieve high standards in their work. Inspire team members through constructive feedback and fostering a collaborative team environment.
• Cross-Functional Collaboration: Partner with teams in photo, content, and merchandising marketing to define creative objectives, packaging style, and strategic approaches. Interpret and follow Creative Briefs closely to ensure packaging aligns with broader brand and product objectives.
• Editorial and Content Alignment: Collaborate with the Content team to define the editorial direction for packaging, ensuring that brand storytelling aligns seamlessly across all packaging touchpoints.
• Brand Style Guides: Build, manage, and update brand style guides, including packaging standards (such as substrates, design elements, and typography) to maintain a strong visual identity across all Thrive Market brands.
• Production Oversight: Manage th

Job description

Thrive Market invites applications for the role of Art Director of Packaging to lead the creative strategy, quality, and consistency of Owned Brands packaging. This role manages a team of designers and production artists, collaborates across functions to align packaging with brand goals, and guides the production process from concept to print.

The ideal candidate is organized, process-oriented, and thrives in a fast-paced environment.