Arena Growth Marketing Manager

Think Advertising Jobs; Palm Bay (FL); Hybrid; USD 70,000 - 130,000; Full time

Benefits offered by this job

Equity

Health insurance

Dental coverage

Vision coverage

Flexible work arrangements

Visa sponsorship available

Job summary

Gray Swan Arena is seeking a marketing manager to grow the Arena user base through multi-channel campaigns, influencer partnerships, and compelling content. You will own campaign setup, community engagement, and ROI reporting while maintaining a strong consumer brand voice.

This high-ownership role involves analyzing metrics, coordinating events and hackathons, and coordinating with partners to maximize participation and impact in AI safety challenges.

Qualifications

• Proven track record of executing successful B2C marketing campaigns.
• Able to conceptualize creative marketing campaigns and see them through to completion.
• Experience managing influencer & affiliate marketing programs for specialist content creation.
• Adaptivity and curiosity to stay effective amid evolving online marketing tactics.

Responsibilities

• Own and orchestrate multi-channel campaigns to engage current participants and convert new users.
• Track and analyze acquisition and engagement metrics; identify top traffic sources and optimize to drive registrations and daily active users.
• Own and expand Arena marketing partnerships; track, report, and present ROI.
• Create a consumer brand voice unique to Arena that complements the B2B persona.
• Maintain brand voice across our Discord community, fostering engagement through conversations, activations, and programming.
• Translate community insights into compelling marketing content that reflects user interests and drives participation.
• Showcase how user participation strengthens AI security research.
• Manage per-challenge budgets aligned to type and goals to maximize participation.
• Plan and execute in-person hackathons and events to grow the user base and attract specialists.

Skills

B2C marketing

Campaign management

Influencer marketing

Growth marketing

Job description

Gray Swan Arena is seeking a marketing manager to grow the Arena user base through multi-channel campaigns, influencer partnerships, and compelling content. You will own campaign setup, community engagement, and ROI reporting while maintaining a strong consumer brand voice.

This high-ownership role involves analyzing metrics, coordinating events and hackathons, and coordinating with partners to maximize participation and impact in AI safety challenges.