Area Sales Representative - Sacramento

Spindrift; Sacramento (CA); On-site; USD 60,000 - 70,000; Full time

Benefits offered by this job

Short-term incentives

Healthcare coverage

Life insurance

401k with match

Cell phone allowance

Car allowance

Wellness allowances

Paid parental leave

Job summary

Spindrift is seeking a field sales professional to own the brand in the designated California/Sacramento region. The role focuses on delivering regional KPIs, expanding display space, and driving growth through strategic in-store execution.

You will educate retailers and consumers about Spindrift’s real-fruit beverages, build lasting relationships, and manage daily CRM updates. Expect travel, weekends, and a fast-paced startup environment with competitive compensation.

Qualifications

• 1–5 years of experience in beverage or consumer packaged goods sales.
• Ability to travel, lift up to 20 lbs, and manage demos and displays.
• Proven track record in growing shelf space and in-store promotions.
• Strong communication, negotiation, and relationship-building skills.

Responsibilities

• Own regional KPIs and deliverables for the brand.
• Sell and implement incremental display space in the territory.
• Optimize shelf space and merchandise to drive sales growth.
• Drive consumer awareness via point-of-sale materials and promotions.
• Educate in stores about what makes the brand best in its category.
• Maintain stock quality, rotation, and back-stock organization.
• Use CRM to chronicle daily activities and display execution.
• Build positive retailer relationships and schedule weekly visits.

Skills

Sales experience

Territory management

CRM usage

Communication skills

Tools

CRM software

Job description

About Spindrift

At Spindrift, we’re making every beverage a positive force of nature. Founded in 2010, we believe the best flavors come directly from nature. That’s why every Spindrift beverage is made the hard way—with real squeezed fruit, never from concentrate. From sourcing the best-tasting fruit globally to maintaining a carefully honed manufacturing process, we believe in doing things the hard way, the intentional way, the better albeit more challenging way, the right way – because, in the end, it's worth it. Spindrift® sparkling water is available nationwide, while Spindrift Soda and Spindrift Tea are available in select markets. We are also a proud member of 1% for the Planet, donating to environmental causes. Spindrift is headquartered in Newton, MA.

Job Responsibilities

Build the Brand

• “Own the number” mentality – deliver on the company’s KPIs for the region
• Sell and execute incremental display space throughout assigned territory
• Optimize shelf space and merchandise product and displays to drive sales growth
• Drive consumer awareness of the brand through point-of-sale material and in store execution of sales promotions
• Seek every opportunity to educate consumers in stores on what makes our brand the best in the category
• Ensure quality, rotate product and remove damaged packages
• Maintain organization and proper rotation of back stock
• Accurately and expertly utilize CRM applications to chronicle daily activities and display execution

Deep Relationship Builder with Retailers

• Build and promote positive rapport with key contacts in stores in order to secure incremental display space
• Service assigned account base with consistency and purposeful follow-up (approx. 8-12 stops/day)
• Develop and schedule weekly account visits based on specific business needs
• Understand customer needs - identify how you, as the primary point of contact, can partner with the customer and enact a plan to drive sales growth for the store and Spindrift
• Achieve mutually beneficial agreements through skilled negotiation
• Understand the importance of building trust and credibility with accounts

Company Culture

• Support and contribute to a culture that is consistent with the overall organization and emphasizes the values of the Company
• Partner with teammates and co-workers on various strategic initiatives throughout the year
• “Carry the bag” mentality – willingness to do whatever it takes any time and as much as necessary to grow the brand including demos, display selling/building and market blitzes outside of home territory

Industry Experience

• 1-5 years of experience in the beverage or consumer packaged goods industry
• Sales experience in various classes of trade including Grocery, Mass, Natural & Drug
• Proven sales success track record

Personality Profile

• Must be able to lift 20lbs continuously throughout the day, in order to build Spindrift displays of 100 cases or more
• Must possess and be willing to use personal vehicle to travel to and from accounts
• Ability to travel overnight on occasion based on business needs
• Thrives in a dynamic, fast-growth, start-up environment
• Self-motivated with a competitive spirit
• Excellent verbal/written communication and interpersonal skills
• Outstanding organization skills
• Strong attention to detail
• Willing to do whatever it takes to get the job done; working long & flexible hours, including occasional nights, weekends, and holidays
• Role model for the Company’s culture

In addition to the salary range for this position ($60,000 - $70,000), Spindrift offers the following compensation and benefits:

• Short-term incentive programs specific to level and department
• Medical, dental, and vision insurance, with a current employer contribution rate of 80% towards monthly premiums, regardless of plan type selected
• Company-paid life insurance, and a 401k retirement savings plan with a company match
• Monthly cell phone allowance and car allowance
• Annual allowances for personal use of Spindrift product, health and wellness, professional development, and social justice education
• A host of voluntary benefits including but not limited to additional life insurance, short-term disability, long-term disability insurance, etc.
• In addition to any paid leave benefits required by regulation, the company provides paid parental leave, vacation, sick, personal, bereavement, community service, and holiday time