Area Sales Representative

Cash America Pawn; Austin (TX); On-site; USD 65,000 - 100,000; Full time

Job summary

FirstCash Holdings, Inc. is seeking an Area Sales Representative to expand merchant partnerships, drive growth, and represent AFF in the assigned territory. The role focuses on building relationships, visiting stores, and surpassing sales targets.

The ideal candidate will have 1+ year of B2B outside sales experience, strong negotiation skills, and the ability to manage a dynamic pipeline. Travel within the territory and collaboration with internal teams are required.

Qualifications

• 1+ year of proven success in B2B outside sales.
• Strong negotiation and closing skills.
• Self-starter with ability to independently build and manage a sales pipeline.
• Face-to-face selling experience with professional integrity.
• Ability to collaborate with Marketing, Training, and Sales Operations teams.

Responsibilities

• Develop and grow merchant relationships through high levels of customer satisfaction.
• Build and manage a robust sales pipeline within the territory.
• Conduct in-person visits to stores to secure new merchant partners monthly.
• Meet or exceed sales targets and take accountability for results.
• Utilize AFF CRM tools to track interactions and optimize sales strategies.

Skills

B2B outside sales

Negotiation & closing

Pipeline management

Face-to-face selling

Self-starter / independent

Organizational integrity

Travel readiness

Bilingual (encouraged)

CRM usage

Tools

CRM tools

Job description

Area Sales Representative

Are you a motivated, results-driven sales professional eager to build strong relationships and accelerate growth? American First Finance is seeking a dynamic Territory Sales Representative to expand our market presence and cultivate valuable partnerships with merchants.

We offer a competitive compensation package designed to reward performance and fuel success. With uncapped earning potential , top performers enjoy unlimited income opportunities and a clear path to maximizing their success.

Key Responsibilities:

• Develop and grow merchant relationships by ensuring high levels of customer satisfaction through consistent engagement.
• Build and manage a strong sales pipeline of quality prospects within the assigned territory.
• Conduct in-person visits to 8-10 stores daily , securing 10+ new merchant partners each month .
• Meet or exceed sales targets , taking full accountability for performance and results.
• Leverage AFF's CRM tools to track interactions, manage leads, and optimize sales strategies.

Minimum Requirements & Qualifications:

• 1+ year of proven success in B2B outside sales , consistently achieving measurable sales goals.
• Highly motivated and performance-driven , with a strong desire to exceed expectations.
• Exceptional organizational skills with a high level of integrity and professionalism.
• Strong face-to-face selling experience with excellent negotiation and closing skills.
• Self-starter mindset , with the ability to independently build and manage a sales pipeline.
• Ability to collaborate with internal teams, including Marketing, Training, and Sales Operations, to drive business success.
• Valid driver's license and car insurance required for regular travel within the assigned territory.
• Extensive experience in retail consumer finance, merchant services, or SaaS preferred.
• Bilingual applicants are encouraged to apply!

About FirstCash Holdings, Inc.

FirstCash Holdings, Inc. is the leading international operator of pawn stores and a premier provider of technology-driven point-of-sale payment solutions , both dedicated to serving cash- and credit-constrained consumers.

With over 3,000 pawn stores across 29 U.S. states, the District of Columbia, and Latin America -including Mexico, Guatemala, Colombia, and El Salvador-FirstCash offers a diverse selection of pre-owned jewelry, electronics, tools, appliances, sporting goods, musical instruments, and more . In addition, our stores provide small, non-recourse pawn loans secured by pledged personal property, offering accessible financial solutions to the communities we serve.

Through our wholly owned subsidiary, American First Finance (AFF) , FirstCash also delivers lease-to-own and retail finance payment solutions for consumer goods and services. With a nationwide network of over 13,000 retail merchant partners , we help customers access flexible financing options tailored to their needs.

With a workforce of approximately 20,000 employees across the U.S. and Latin America, FirstCash is committed to excellence, innovation, and financial inclusion. As a recognized industry leader, the company is a proud component of both the S&P MidCap 400 Index® and the Russell 2000 Index® , reflecting our strength and stability in the market.

Join FirstCash and be part of a company that values integrity, customer service, and growth.

Note: The information contained in this description is not intended to be an all-inclusive list of the duties and responsibilities of this job or the skills and abilities required to do the job. Management has the discretion to assign/reassign duties and responsibilities to this job at any time. Duties and responsibilities may be subject to change at any time due to reasonable accommodation or other reasons.

Submission of your application confirms your "opt-in" desire to receive additional phone, text and email communications from the FirstCash Talent Acquisition Team. These communications include information about the specific job you applied for and other potential opportunities available at FirstCash. Message and data rates may apply. You can unsubscribe to text messages by replying STOP to the message at any time. You can unsubscribe from email communications by clicking unsubscribe, within the email, at any time. Visit https://firstcash.com/privacy-policy for additional questions or information.

FirstCash Holdings, Inc. is an Equal Opportunity Employer

FirstCash Holdings, Inc. is committed to the full inclusion of all qualified individuals. In keeping with this commitment, FirstCash will ensure that individuals with disabilities are provided with reasonable accommodation. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process; to perform the essential functions of the job; and/or to receive all other benefits and privileges of employment,