Area Sales Manager | Grand Rapids

Stateside Brands LLC; Grand Rapids (MI); On-site; USD 65,000 - 85,000; Full time

Job summary

Stateside Brands in Grand Rapids is seeking an Area Sales Manager to drive outside sales, manage accounts, and increase placements of our products across on- and off-premise channels.

You will upsell inventory and displays, safeguard the brand, and collaborate across the organization to expand distribution while meeting monthly targets and promotional goals.

The role requires 3+ years in beverage sales, a valid US driver's license, and willingness to travel up to 90%.

Qualifications

• 3+ years of sales experience in the alcoholic beverage industry.
• Valid US Driver's License and willing to travel up to 90%.
• Must be at least 21 years old.
• Ability to lift and transport up to 35 pounds of inventory and/or advertising displays.

Responsibilities

• Manage sales and product inventory at assigned accounts.
• Increase sales and placement of product displays in on- and off-premise accounts.
• Upsell inventory, cooler space, and product displays.
• Service customers safely and professionally while expanding distribution.
• Monitor competitor activities and pricing strategies.
• Support promotional events and brand awareness initiatives.

Skills

Sales experience

Driver's license

Travel 90%

Lifting 35 lbs

Education

Bachelor's degree in Business/Marketing

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Area Sales Manager | Grand Rapids

Grand Rapids, MI, US

Salary Range: $65,000.00 To $85,000.00 Annually

Stateside Brands is a rapidly growing spirits company dedicated to crafting premium beverages- Surfside Iced Teas and Lemonades, Stateside Vodka, Stateside Vodka Sodas, Super Lyte Vodka+Ades and Purple Tiger Hard Sodas . With a focus on innovation and quality, we take pride in our diverse portfolio of products that reflect our commitment to excellence.

Job Summary

Reporting to the State Manager, the Area Sales Manager's primary function is to perform outside sales of product inventory while managing a targeted list of accounts. You will increase product sales and placement of product displays in a mix of on and off-premise accounts. You will upsell inventory, cooler space, and product displays. The primary role of the Area Manager is to service all customers in a safe and productive manner while increasing points of distribution according to our executional standards.

Key Responsibilities

• Manage products and relationships with the customer contacts for sale of our products at assigned accounts.
• Determine current and ongoing product needs at accounts and look for ways to increase sales.
• Perform outside sales functions.
• Perform other tasks as assigned.
• Monitor competitor activities, including new product launches and pricing strategies.
• Accomplish monthly targets related to sales, distribution, pricing, displays, onboarding new accounts, and other merchandising aspects.
• Safeguard the Stateside brand by implementing proper product rotation, maintaining product freshness, and adhering to company standards.
• Enhance inventory diversity and volume at each account while also improving in-store branding and ensuring the availability of fresh products.
• Work collaboratively across the organization and share best practices.
• Maintain the relationship with customer contacts at each assigned account.
• Coordinate and support promotional events (samplings, retailer events, festivals, etc.) that generate brand awareness and consumer engagement.
• Enhance brand development by leveraging consumer insights and industry trends to educate clients, address challenges, and optimize sales performance.

Required Qualifications:

• 3+ years of sales experience in the alcoholic beverage industry
• Valid US Driver's License and willing to travel up to 90% with dependable transportation
• Must be at least 21 years of age
• Ability to lift and transport up to 35 pounds of inventory and/or advertising displays

Preferred Qualifications:

• Bachelor's degree in Business, Marketing, or a related field
• Proven track record in building effective relationships with customers and internal associates.
• Demonstrated ability to take initiative and be proactive in identifying customer issues, recommending solutions, and executing effectively to ensure resolution.
• Proven track record in building effective relationships with customers and internal associates.
• Military experience is a plus.

Compensation

• Estimated Base Salary Range: $65,000-$85,000 USD.
• Individual compensation packages are based on various factors unique to each candidate, including skill set, experience, and qualifications.
• The salary range refers to base salary only and is not inclusive of the total compensation package.

Stateside Brands is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by Federal, state, or local law.