Area Marketing Director, NYC Hotels & Digital Growth

Highgate; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401(k) retirement plan with employer‑m

Paid holidays

Paid vacation

Paid sick leave

Employee assistance program (EAP)

Tuition reimbursement

Job summary

Highgate Hotels in New York City is seeking an Area Marketing Director to lead integrated marketing for four Millennium and M Social hotels. You will set marketing strategy, lead digital, social, PR, content, partnerships and programming, and align property execution with corporate goals and brand standards.

The role focuses on driving awareness, direct revenue, guest engagement and B2B partnerships, with global campaigns localized to NYC properties.

Qualifications

• Bachelor’s degree in Hotel Management, Business or Marketing preferred.
• 10+ years of progressive marketing experience in hospitality, hotels, restaurants, lifestyle, travel or entertainment, including multi-property or area-level responsibility.
• Proven experience in digital marketing, social media, PR, partnerships, F&B marketing, experiential activations and agency management.
• Hands-on experience with hotel digital platforms, Brand.com, Sitecore, CRM, paid media and performance reporting, with clear commercial accountability.
• Strong commercial and analytical mindset; excellent communication, project management, negotiation and relationship-building skills.
• Deep knowledge of the New York City hospitality, dining, media landscape.

Responsibilities

• Build and own the area marketing strategy and annual plan for four Millennium and M Social hotels in New York City.
• Lead digital, social, PR, content, partnerships, programming and agency work in alignment with commercial priorities.
• Oversee property-level campaigns for rooms and F&B, including paid media and programmatic initiatives.
• Manage agency relationships, budgets and performance to deliver ROI and brand standards across all properties.
• Provide monthly performance reporting and contribute to leadership updates and stakeholder communications.
• Collaborate with General Managers, the commercial team and corporate marketing to ensure consistent Millennium brand execution.

Job description

Highgate Hotels in New York City is seeking an Area Marketing Director to lead integrated marketing for four Millennium and M Social hotels. You will set marketing strategy, lead digital, social, PR, content, partnerships and programming, and align property execution with corporate goals and brand standards.

The role focuses on driving awareness, direct revenue, guest engagement and B2B partnerships, with global campaigns localized to NYC properties.