Area Manager

KREWE du optic; Houston (TX); On-site; USD 104,000 - 127,000; Full time

Benefits offered by this job

Competitive wage

Health plans

401K

Cultural spend

Training & education

Paid holidays

Frame allowance

Job summary

KREWE in Houston seeks an Area Manager of Stores to lead 2–6 stores, ensuring top brand standards and a premium guest experience. You will coach Store Managers, drive sales, analyze performance data, and translate HQ priorities into field action. This role blends commercial rigor with culture and customer focus.

Travel up to 50% year-round is required. You will build clienteling programs, partner with local communities, and help open new locations to grow the brand nationally.

Qualifications

• 5+ years of senior leadership experience in multi-unit luxury retail.
• Ability to travel up to 50% out of the calendar year.
• Proven success driving sales through behavior management.
• Strong business acumen and drive for selling goals.
• Excellent analytical and problem-solving abilities.
• Proven experience leading diverse teams across cultures.
• Exceptional communication and interpersonal skills.
• Proficiency with clienteling to drive traffic and loyalty.
• Experience in luxury fashion/eyewear retail operations.
• Strong visual and brand standard discipline.

Responsibilities

• Deliver sales goals and bottom line profits across stores.
• Analyze sales and KPI data to identify trends and opportunities.
• Use tools and best practices to achieve sales goals.
• Maintain exceptional guest experience and brand standards.
• Execute short- and long-term strategies to drive growth.
• Strengthen customer loyalty via clienteling.
• Build events that raise brand awareness and revenue.
• Develop community relationships to boost traffic.
• Coach and develop store teams for improved performance.
• Recruit, hire, and retain top talent for in-person experiences.
• Ensure seamless customer journeys and high service levels.
• Communicate performance, campaigns, and operations to teams.
• Open new KREWE locations and activate stores/residencies.

Skills

Leadership in luxury retail

People management

Data analysis

Clienteling

Sales optimization

Excel & Google Sheets

Communication

Remote team leadership

Brand standards

Time management

Tools

POS systems

Job description

KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and boundless creativity of our hometown, New Orleans. Since our launch in 2013, KREWE has grown into a dynamic and evolving brand known for its distinctive, handcrafted sun and optical frames. Designed in New Orleans and meticulously crafted with exceptional attention to detail, our eyewear reflects a commitment to quality and individuality.

Our presence spans brick-and-mortar boutiques, innovative mobile and tiny house concept stores, and a thriving e-commerce platform. You can also find KREWE at premier independent shops and major retailers across the country. Celebrated for our unique approach to design, KREWE has cultivated a loyal following among style-conscious consumers and influential tastemakers.

As we continue to expand, we’re looking for passionate, driven, and innovative individuals to join our talented team. At KREWE our work is fast-paced, collaborative, and deeply mission-driven. Our people are high-performing and ambitious — not just about hitting goals, but about building something that’s original, culturally rooted and globally resonant. Every team member at KREWE has the opportunity to own their role and make a lasting impact if this sounds like the right environment for you.

We are currently searching for an Area Manager of Stores to join our In Person Leadership Team. The Area Manager is responsible for driving performance, operational excellence, and a consistent brand experience across a portfolio of KREWE retail stores. This leader will coach and develop Store Managers and hold teams accountable to sales and operational goals. They will use business insights and store‑level data to identify opportunities, improve performance, and ensure teams consistently deliver against KREWE’s standards. The Area Manager will serve as a key connection between stores and HQ, translating company priorities into action while surfacing opportunities and challenges from the field. The ideal candidate is a hands‑on retail leader who balances commercial rigor with a strong understanding of brand, customer experience, and culture.

This role will oversee anywhere from 2-6 locations, and is based out of our Houston location.

Key Responsibilities

• Deliver sales goal and bottom line profits across designated fleet of stores.
• Analyze sales and KPI data to identify trends, improve associate productivity, product performance, and maximize profit margins.
• Utilize KREWE tools and best practices to achieve sales goals and foster a culture of excellence.
• Ensure exceptional KREWE Guest Experience, visual brand standards, and operational processes are consistently executed to KREWE Standard.
• Ensure short- and long‑term strategies are executed to drive sales growth across the territory.
• Strengthen customer loyalty through execution of KREWE Clienteling
• Assist Store Managers with building out a strategic calendar of events that generates brand awareness and incremental revenue.
• Build community relationships and partnerships within each market to strengthen brand presence and drive incremental traffic and revenue to stores.
• Utilize scalable coaching, development, and performance management tools to consistently level‑up our teams
• Recruit, hire, and develop top talent to deliver exceptional in‑person experiences.
• Manage and develop retail teams, ensuring seamless customer journeys and high service
• standards.
• Communicate with store teams on sales performance, marketing campaigns, and operations.
• Maintain brand standards in store presentation and customer service to create a premium experience.
• Support the opening of new KREWE locations and activation of stores and temporary residencies to support brand growth within designated market

Requirements

• 5+ years of senior leadership experience in multi‑unit luxury retail.
• Ability to travel up to 50% out of the calendar year
• Proven success with driving sales results through behavior management
• Strong business acumen skillset and drive for delivering sales goals.
• Excellent analytical and problem‑solving abilities.
• Strong leadership skills with the ability to inspire and motivate teams.
• Exceptional communication and interpersonal skills.
• Proven experience and success utilizing clienteling to drive traffic, results and strengthen consumer loyalty.
• Expertise in multi‑unit retail operations, with a focus on luxury fashion, apparel, or eyewear.
• Proven ability to lead diverse teams positively and effectively across cultures and functions.
• High visual and brand standards, with sharp attention to detail and a strong understanding of personal style.
• Passionate about eyewear, fashion, and culture, with an appreciation for KREWE’s role in the industry.
• Excellent customer service skills and ability to lead remote teams to deliver an impeccable client journey.
• Proven success with performance management and holding standards of accountability
• Familiar with best practices and emerging software, including POS systems, to support operational excellence.
• Motivated self‑starter with exceptional time management skills, thriving under pressure in fast‑paced environments.
• Excellent Excel and Google Suite skills are strongly preferred

Benefits and Perks

• Competitive wage
• Group health plans: health, vision and dental insurance
• Pension? life, ad&d, supplemental voluntary coverage
• 401(K) Investment Options
• Quarterly Cultural Spend
• Ongoing Training and Development, an Educational Allowance
• 10 paid holidays and Paid Time Off accrual
• KREWE employee quarterly frame allowance (of course!)

Salary (for New York only)

Up to $115,000 annually based on experience and qualifications.

This reflects the base salary for this position. Compensation may vary based on factors such as skills, experience, certifications, and business needs. In addition to base pay, KREWE offers annual bonuses, a comprehensive benefits package, paid time off, and employee discounts.

Diversity and Inclusion

KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.