Area Director of Sales

HEI Hotels & Resorts; New York (NY); On-site; USD 170,000 - 180,000; Full time

Benefits offered by this job

Medical and dental insurance

Vision insurance

Vacation, sick and holiday programs

Pet insurance

Life and disability insurance

401(k) with matching

Hotel room discounts

Job summary

HEI Hotels & Resorts is seeking an Area Director of Sales for Freehand New York to drive revenue across the Freehand portfolio, including Los Angeles, Miami, and Chicago. The role oversees group, transient, catering and banquet sales with accountability for budgets, forecasts, and market mix.

The ideal candidate brings 5+ years of sales leadership, strong negotiation, and expert knowledge of revenue management. This on-site position requires strategic vision and hands-on leadership.

Qualifications

• 5+ years of sales leadership in a similar sized operation.
• Proficiency in Microsoft Word, Excel, and Delphi.
• Knowledge of computer accounting programs, budget analysis capabilities.
• Extensive knowledge of sales skills, revenue management, recruitment, supervision and training.
• Excellent listening, communication and diplomacy with customers and staff.

Responsibilities

• Direct the solicitation efforts of the sales staff and manage group room sales.
• Recruit, interview, hire, train, evaluate performance, and discipline where needed.
• Oversee the sales team management of the Freehand portfolio.
• Ensure training programs meet HEI standards and guide staff improvement.
• Prepare reports for the Sales Department including budget, forecast and leads.
• Research travel industry trends to inform marketing strategies.
• Develop and deliver persuasive sales presentations to clients.
• Lead presentations to ownership and asset management.
• Prepare annual business plans and adjust for market conditions.
• Organize scheduled sales meetings and collaborate with executives.
• Know travel industry trends and input data via computer systems.
• Direct and manage all group, transient, and catering/banquet sales activities.
• Develop rates, group sales and catering deployment strategies.
• Represent the hotel in community and industry events.

Skills

Sales leadership

Staff development

Communication

Diplomacy

Budget analysis

Tools

Microsoft Word

Excel

Delphi

Job description

Area Director of Sales, Freehand Hotels

Location: Freehand New York - New York, NY

Remote Type: On-Site

Time Type: Full time

Job Description

About Us

HEI Hotels & Resorts is proud to welcome the Freehand New York to our growing portfolio of distinguished properties. Freehand is a collection of hotels that combine the social culture of a hostel with innovative design, award winning food and beverage, and a community-driven atmosphere. At HEI, we understand that exceptional hotels are built by exceptional people. Our continued success is driven by our associates — the heart of every guest experience. Where people choose to work matters. In return for that choice, we are committed to providing competitive compensation and benefits, industry-leading tools and training, and a culture that empowers growth and excellence. Simply put, we honor the privilege of our associates choosing HEI by investing in them — ensuring they thrive, grow, and elevate every property we serve.

Don’t meet every single requirement of this job? At HEI we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to still send in your information. You may be the perfect candidate for this or for other roles within our organization!

We value U.S. military experience and invite all qualified military candidates to apply.

Compensation

Salary Range: $170,000.00 - $180,000.00 AnnuallyTipped/Service Charge Eligible? NoDiscretionary Performance Bonus Eligible? Yes

Overview

This position will be based at the Freehand New York and also oversees the Freehand Los Angeles, Freehand Miami, and Freehand Chicago. Responsible for total room, banquet, catering, and room rental revenue, yield strategies, implementation and accountable to a market performance and meeting budget, forecast, and optimal business mix targets. Strategies to include market mix, pricing, status, and direct sales. The development and solicitation of business from all markets to ensure the necessary advance bookings needed for a successful and profitable operation for the hotel.

Essential Duties and Responsibilities

• Direct the solicitation efforts of the sales staff through effective oral and written communication while overseeing rate, date, and space commitments for group room sales within the hotel.
• Recruit, Interview, hire, train, recommend performance evaluations, resolve problems, provide open communication, and recommend discipline and/or termination when appropriate.
• Oversee the sales team management of the Freehand portfolio.
• Ensure training programs are conducted regularly and HEI standards of performance are met. Give guidance and counsel staff toward improvement.
• Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual budget, annual and monthly forecast, lead management system, group booking pace report, star reports and sales meeting minutes.
• Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets.
• Develop and conduct persuasive verbal sales presentations to prospective clients.
• Lead presentation to ownership and asset management.
• Initiate preparation of computerized annual business plan and execute plans as outlined, critically examining, and adjusting as deemed necessary by current market conditions.
• Organize and/or attend scheduled sales department, executive committee, and related meetings.
• Knowledge of travel industry, current market trends and economic factors.
• Ability to access, understand and accurately input information using a moderately complex computer system.
• Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel.
• Prepare, implement, and compile data for the strategic sales plan, monthly reports, annual goals, sales budget, forecasts, and other reports as directed/required.
• Develop rates, group sales and catering deployment strategies through review of competitive data, demand analysis and mix management.
• Professionally represent the hotel in community and industry organizations and events.
• Oversee departmental matters as they relate to federal, state, and local employment and civil rights laws.
• Comply with attendance rules and be available to work on a regular basis.
• Perform any other job-related duties as assigned.
• Travel (as required)

Qualifications and Skills

• 5+ years of sales leadership in similar sized operation preferred.
• Proficiency in Microsoft Word, Excel, and Delphi.
• Knowledge of computer accounting programs, math skills, as well as budgetary analysis capabilities required.
• Extensive knowledge of sales skills, revenue management, recruitment, supervision, training, and motivation of managers.
• Ability to effectively listen, communicate and perform diplomacy with internal and external customers and staff in all situations.
• Ability to stand and move throughout the hotel property and continuously perform essential job functions with or without reasonable accommodation.
• Effective verbal and written communication skills.
• Ability to adapt communication style to suit different audiences, such as effectively communicating with supervisors, coworkers, public etc.

Benefits

HEI Hotels and Resorts is committed to providing a comprehensive benefit program that offers you choices for your physical, mental and financial wellness, creating value in your most important investment - you!

For your physical and mental wellness we offer competitive Medical and Dental programs through Anthem Blue Cross Blue Shield as well as Vision insurance programs through EyeMed.

Our Vacation, Sick and Holiday programs are available for you to rejuvenate with time off. HEI also provides pet insurance through the ASPCA. For your financial wellness, HEI provides a wide array of coverage, including Supplemental, Spousal and Child Life insurance as well as Short and Long-Term Disability plans. Our 401(k) Savings Plan with matching funds, and discounts through our 'YouDecide' and Hotel Room Discount programs provide additional incentives for choosing HEI as the employer of your future. Specific details and eligibility of these programs vary by location and employment status.

HEI Hotels and Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.