Area Director – Myrtle Beach

Business Network International; Myrtle Beach (SC); On-site; USD 110,000 - 170,000; Full time

Job summary

Business Network International in the United States is seeking an Area Director to lead revenue and membership growth within the market. You will guide a team of Directors, Ambassadors, and Launch Directors to drive chapter performance and member engagement.

As a senior leader, you will develop strategic growth plans, monitor KPIs, and ensure operational excellence across the region, with frequent travel to support chapters and events.

Qualifications

• Proven leadership experience with responsibility for business growth, sales performance, or operational results.
• Ability to develop and execute growth strategies achieving measurable outcomes.
• Strong understanding of sales, marketing, customer retention, and performance management.
• Experience leading, coaching, and developing high-performing teams.
• Strong analytical and business decision-making with data interpretation.
• Excellent communication, presentation, and relationship-building skills.
• Entrepreneurial mindset with a results-oriented leadership approach.

Responsibilities

• Develop and execute annual growth strategies to achieve Membership, retention, launch, and revenue goals.
• Drive market expansion and oversee new Chapter development initiatives.
• Build and maintain a robust pipeline of prospective Members, Chapter opportunities, and leadership talent.
• Coach Directors, Ambassadors, and Launch Directors to improve results in Chapter growth, retention, visitor conversion, leadership development, and Member engagement.
• Analyze market trends, Chapter performance metrics, and business reports to identify opportunities and risks.
• Lead onboarding, training, and professional development initiatives for area team members.
• Establish succession plans and leadership pipelines to ensure long-term market sustainability.
• Ensure Chapters have strategic growth plans and drive Member engagement and retention.

Skills

Leadership

Strategic thinking

Sales growth

Analytics

Communication

Business development

Job description

Reporting to the Senior Director of US CORE, the Area Director (AD) is responsible for driving revenue growth, Membership growth, retention, and overall business performance within their assigned market. The AD serves as the business leader of the area, developing and executing strategic growth plans that increase Chapter performance, strengthen Member engagement, and expand BNI’s market presence.

The Area Director leads a team of Director Consultants and Ambassadors while creating a culture of accountability, performance, and excellence. Through data-driven decision making, coaching, and business development initiatives, the AD ensures that Chapters and Members achieve measurable business results while contributing to the growth and profitability of the region.

Key Areas of Responsibility

Business Growth & Market Development

• Develop and execute annual growth strategies to achieve Membership, retention, launch, and revenue goals.
• Drive market expansion and penetration opportunities and oversee new Chapter development initiatives.
• Build and maintain a robust pipeline of prospective Members, Chapter opportunities, and leadership talent.
• Drive net Membership growth through strategic recruitment, retention, and engagement initiatives.
• Analyze market trends, Chapter performance metrics, and business reports to identify opportunities and risks.
• Partner with Regional Development to develop and execute area growth plans aligned with market objectives.

Performance Leadership

• Establish clear performance expectations, KPIs, and accountability measures for Directors, Ambassadors, and Launch Directors.
• Coach team members to improve results in Chapter growth, retention, visitor conversion, leadership development, and Member engagement.
• Utilize reporting and analytics to evaluate Chapter health, identify performance gaps, and implement corrective action plans.
• Foster a high-performance culture focused on measurable outcomes and continuous improvement.
• Conduct regular business reviews to assess progress toward area goals and strategic initiatives.
• Recruit, develop, and retain high-performing Directors, Ambassadors, and Launch Directors.
• Lead onboarding, training, and professional development initiatives for all area team members.
• Build collaborative leadership teams that support growth objectives and operational excellence.
• Provide ongoing coaching, mentorship, and performance feedback to maximize team effectiveness.
• Create succession plans and leadership pipelines to ensure long-term market sustainability.

Chapter Success & Member Value

• Ensure Chapters have strategic growth plans that support Member success and long-term sustainability.
• Drive initiatives that increase Member engagement, participation, and retention.
• Support Chapter leadership teams in executing growth, visitor attraction, and Member development strategies.
• Champion programs and events that strengthen Member experience and increase business opportunities for Members.
• Collaborate with support teams to proactively address Member concerns and retention risks.

Operational Excellence

• Ensure consistent execution of BNI systems, standards, and best practices.
• Plan and deliver areatrainings, leadership development programs, recognition events, and growth initiatives.
• Monitor budgets, resources, and operational priorities to maximize efficiency and effectiveness.
• Partner with Operations and Member Support teams to ensure a seamless Member experience.
• Maintain compliance with organizational policies and ethical business practices.

Core Competencies

• Performance Management
• Leadership
• Decision Making
• Strategic Thinking

Required Qualifications

• Proven leadership experience with responsibility for business growth, sales performance, or operational results.
• Demonstrated ability to develop and execute growth strategies that achieve measurable business outcomes.
• Strong understanding of sales, marketing, customer retention, and performance management principles.
• Experience leading, coaching, and developing high-performing teams.
• Strong analytical and business decision-making skills with the ability to interpret data and drive action.
• Excellent communication, presentation, and relationship-building skills.
• Entrepreneurial mindset with a results-oriented approach to leadership.

Physical Demands & Working Conditions
Maintains an active field-based presence with approximately 60% travel within the assigned market. Work is performed across office, home office, and field environments, including meetings, events, and on-site chapter support. The role requires regular computer use, including repetitive hand and wrist motion, and the ability to view and analyze information on a screen for extended periods. May occasionally lift or move items up to ten pounds.

This is a full-time position. This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.