Area Director

FoundRae; United States; On-site; USD 140,000 - 160,000; Full time

Job summary

A luxury jewelry brand is seeking an experienced Area Director to manage their New York City stores. This role entails driving sales, optimizing operations, and engaging with the community. Ideal candidates will possess 7-10 years in retail management, particularly in luxury or fine jewelry. Strong leadership and financial acumen are essential. The position offers a base pay range between $140,000 and $160,000 annually.

Qualifications

• 7-10 years of retail management experience, preferably in luxury or fine jewelry.
• Proven ability to lead and inspire high-performing teams.
• Strong financial acumen and experience managing P&L.

Responsibilities

• Oversee sales performance across multiple locations.
• Develop strategies to maximize sales and client engagement.
• Elevate the in-store client journey and community engagement.

Skills

Leadership

Financial acumen

Communication

Retail Management

Community Engagement

Education

Bachelor’s Degree

Tools

Shopify

Netsuite

Endear

Gladly

Job description

Base Pay Range

$140.00/yr – $160,000.00/yr

FoundRae is more than a fine jewelry brand—it is a reflection of self-expression and transformation. Each piece is designed as a modern heirloom, imbued with symbols and stories drawn from archetypal, mythological, and classical traditions. Through our collection, we invite wearers to embrace their personal narratives, aspirations, and growth—wearing their values and intentions close to their hearts or hands.

Our work is rooted in the belief that everything you seek already exists within you. At FoundRae, we create meaningful pieces that act as both reminders and declarations of one’s journey and identity.

Role

We are seeking an experienced and motivated Area Director to oversee our New York City stores. Reporting to the Senior Director of Retail, this leader will be responsible for driving sales, optimizing operations, cultivating community relationships, and ensuring excellence in client experience across FoundRae New York City stores. The Area Director will serve as a key ambassador of the FoundRae brand and values—leading with integrity, inspiring teams, and executing both strategic and people-focused leadership to grow the NYC business.

Key Responsibilities

• Oversee sales performance across locations, evaluating each store’s needs and opportunities for growth
• Develop and implement short- and long-term strategies to maximize sales and client engagement
• Manage and monitor store budgets, scheduling, and staffing coverage to ensure efficiency and operational excellence
• Ensure visual merchandising, inventory management, and store operations are consistently executed to brand standards
• Collaborate with Senior Director of Retail and functional partners in retail to support product launches and retail initiatives

Client Experience & Community Engagement

• Elevate the in-store client journey, creating opportunities to surprise and delight clients
• Partner with store managers to design curated in-store events tailored to the NYC clientele
• Act as a brand ambassador in the local market, building relationships with key clients, stylists, editors, and community partners
• Develop and execute market-specific strategies to increase awareness, traffic, and engagement
• Represent FoundRae at NYC events, activations, and strategic partnerships
• Partner with Senior to build CRM strategy for the NYC market
• Ensure execution of CRM and clienteling strategies in store through follow ups and goal setting
• Lead, mentor, and inspire store managers and their teams to achieve business goals while upholding FoundRae values
• Partner with HR to recruit, interview, and hire top talent, building a strong pipeline for future leadership roles
• Ensure effective onboarding and product training for all management hires in partnership with Learning & Development
• Provide consistent coaching, goal setting, and feedback; conduct regular touch bases and performance reviews with store leaders
• Address employee relations matters in partnership with HR, ensuring adherence to policies and fostering a culture of excellence and accountability
• Consistently spend time in stores leading and developing the teams
• Champion professional development and cross-training opportunities

Qualifications

• Bachelor’s Degree preferred
• 7–10 years of retail management experience, with multi-store oversight in luxury or fine jewelry strongly preferred
• Proven ability to lead, coach, and inspire high-performing teams in an entrepreneurial environment
• Strong financial acumen with experience managing P&L, budgets, and KPIs
• Demonstrated ability to build community engagement strategies and local partnerships
• Exceptional communication, interpersonal, and conflict-resolution skills
• Highly organized with the ability to manage multiple priorities and adapt to a dynamic environment
• Experience with POS and clienteling systems such as Shopify, Netsuite, Endear, and Gladly a plus