Area Admissions & Marketing Director

Cascades Healthcare; Hemingford (NE); On-site; USD 34,440 - 55,104; Full time

Benefits offered by this job

401(k) with company match

Medical, dental, vision, and life ins.

Generous paid time off (PTO)

Job summary

Cascades Healthcare is seeking an Area Admissions & Marketing Director to support Cascades at Skyview, Hemingford Care Center, and Ponderosa Villa. This role leads admissions, marketing, and census development across three Nebraska communities, building referral partnerships and guiding outreach strategies to meet census goals.

You'll collaborate with facility leadership, educate families, and maintain EMR documentation while delivering excellent customer service.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Healthcare Administration or related field preferred.
• Two to three years of healthcare sales or marketing experience preferred; long-term care or skilled nursing experience strongly preferred.
• Strong communication, customer service, interpersonal and relationship-building skills with a compassionate approach.

Responsibilities

• Lead admissions process from inquiry through move-in for three communities.
• Build and maintain referral partnerships with hospitals, physicians, case managers, discharge planners, home health, and community organizations.
• Grow census through outreach, relationships, and strategic marketing initiatives.
• Coordinate admissions with clinical teams and screen candidates for placement with facility leadership.
• Conduct facility tours and educate families on services; represent at community events and networking opportunities.
• Create and maintain marketing materials; support advertising efforts and brand awareness.
• Track admissions, discharges, referrals, inquiries, and census trends to identify growth opportunities.
• Complete admission paperwork and EMR documentation; ensure confidentiality standards.
• Deliver excellent customer service through daily interactions and cross-department communication.
• Evaluate insurance coverage and reimbursement guidelines (Medicare, Medicaid, managed care) to support admissions.

Skills

Communication

Customer service

Interpersonal skills

Relationship-building

Leadership

Education

Bachelor's degree in Marketing, Business Administration, or Healthcare Administration

Tools

Microsoft Office

Electronic Health Record (EHR)

CRM systems

Job description

Area Admissions & Marketing Director | Cascades at Skyview, Hemingford Care Center & Ponderosa Villa

Cascades Healthcare is seeking an Area Admissions & Marketing Director to support three of our Nebraska communities: Cascades at Skyview, Hemingford Care Center, and Ponderosa Villa. This position works between all three facilities, leading admissions, marketing, and census development efforts across the region.

In this role, you'll build strong referral partnerships, collaborate with facility leadership, and create a seamless admissions experience for residents and their families. You'll develop outreach strategies, strengthen community relationships, and help each community achieve its census goals while ensuring a positive experience for every prospective resident.

At Cascades Healthcare, we're committed to delivering exceptional short-term rehabilitation and long-term care while fostering a workplace built on teamwork, integrity, and growth. If you enjoy building relationships, making an impact, and supporting multiple communities, we'd love to connect with you.

What you'll do:

• Lead the admissions process from inquiry through move-in, ensuring a smooth experience for residents and families.
• Build and maintain referral partnerships with hospitals, physicians, case managers, discharge planners, home health agencies, and community organizations.
• Grow and maintain census through outreach, relationship-building, and strategic marketing initiatives.
• Coordinate admissions with clinical teams, screening candidates for appropriate placement with facility leadership.
• Conduct facility tours, educate families on services, and represent the facility at community events and networking opportunities.
• Create and maintain marketing materials while supporting advertising efforts and brand awareness.
• Track admissions, discharges, referrals, inquiries, and census trends to identify growth opportunities.
• Complete admission paperwork, maintain accurate EMR documentation, and ensure compliance with confidentiality standards.
• Deliver excellent customer service through daily interactions, quality assurance rounds, and cross-department communication.
• Evaluate insurance coverage and reimbursement guidelines, including Medicare, Medicaid, and Managed Care, to support the admissions process.

What we offer:

• Competitive hourly pay based on experience.
• 401(k) with company match.
• Medical, dental, vision, and life insurance options.
• Generous paid time off (PTO).

What we're looking for:

• Bachelor's degree in Marketing, Business Administration, Healthcare Administration, or related field preferred.
• Two to three years of healthcare sales or marketing experience preferred; long-term care or skilled nursing experience strongly preferred.
• Strong communication, customer service, interpersonal, and relationship-building skills with a compassionate approach.
• Knowledge of medical terminology, insurance processes, Medicare, Medicaid, and managed care preferred.
• Proficient with computers, Microsoft Office, Electronic Health Record (EHR), and CRM systems.
• Experience with medical billing, data entry, and maintaining accurate records preferred.
• Self-motivated, organized, and able to manage multiple priorities independently.
• Ability to read, write, and communicate effectively in English.
• Ability to lift, push, or pull up to 50 lbs. and perform duties requiring adequate vision and hearing, with or without reasonable accommodation.
• May be exposed to communicable illnesses and bodily fluids in a healthcare environment.

Why us:

Our Marketers care for a geriatric population that depends on consistent, knowledgeable, and compassionate care. We value teamwork, respect, and professional development—and we're proud of the supportive environment we've built.

If you're a Marketer who takes pride in providing quality care and wants to be part of a supportive, people-first team, we'd love to hear from you.