Application Engineer - LA

Beckhoff; El Segundo (CA); Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Generous Paid Time Off

Employer-paid Medical plan

401(k) with employer match

Professional development

Job summary

Beckhoff Automation USA is seeking an Application Engineer to join the Regional Sales Team, blending technical expertise with consultative selling to demonstrate Beckhoff technology, support discovery, and win customer trust through live demos and design reviews. This remote role covers the Los Angeles area with travel up to 25% as needed.

You will collaborate with Sales and Engineering to create compelling BOMs, proposals, and project plans while guiding customers through prototype and

Qualifications

• BS in engineering or related technical field, or equivalent education/experience.
• 2–5 years of experience in a technical sales/Applications role.
• Experience with IEC 61131-3, C#, C++, Python or Objective-C is desirable.

Responsibilities

• Engage customers with technical win and drive team-selling strategies.
• Develop and deliver discovery‑driven product demonstrations.
• Guide customers during prototype and development phases.
• Advise on selection, use, maintenance, and training of Beckhoff technology.
• Provide technical input on project proposals and BOMs.
• Document and manage customer activities using standard tools.
• Collaborate with Sales, Engineering, and customers to ensure project success.

Skills

IEC 61131-3 (OO extension)

C#

C++

Python

Objective-C

PLC concepts

Motion control

Robotics

Fieldbus systems (EtherCAT)

HMI technologies

Windows IT networking

Microsoft Office

Analytical thinking

Written and oral communication

Education

Bachelor of Science in engineering or related technical field

Tools

Windows OS

Microsoft Office

Job description

Consultative. Technical. Customer-Focused

The Application Engineer reports to the Regional Director and collaborates with the sales and engineering teams to develop and execute team selling strategies. The Application Engineer is responsible for the technical win, securing the customer's confidence and trust in Beckhoff products and technologies. They do this by bringing Beckhoff technology to life, sparking innovation through customer engagement; whiteboarding, technology discussions, and product demonstrations.

This individual must have a deep understanding of industrial automation equipment including, but not limited to PLCs, motion control, robotics, fieldbus systems, and HMIs, as well as working collaboratively in a customer facing, team selling environment.

Key Responsibilities

• Technical Sales & Customer Engagement
• Work as part of the Regional Sales Team to develop and execute team-selling strategies
• Develop and deliver discovery-driven product demonstrations
• Empower and guide customers during prototype and development phases
• Advise customers on the selection, use, maintenance, and training of technology
• Application Engineering & Problem Solving
• Proactively drive technical issues to resolution
• Provide technical input on project proposals and Bills of Materials (BOMs)
• Apply technical expertise and creative problem-solving to customer applications
• Support customers in implementing solutions that meet their operational needs
• Project Management & Documentation
• Document and record customer activities using established methods and tools
• Manage priorities and timelines effectivelySupport collaboration between Sales, Engineering, and customers
• Navigate conflicts and facilitate successful project outcomes

Disclaimer: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the position. The company reserves the right to modify duties or assign additional responsibilities as necessary to meet business needs. Other duties as assigned.

What Makes This Role Unique

• Customer-Centric Innovation: Help customers transform ideas into successful automation solutions.
• Technical & Commercial Impact: Combine engineering expertise with consultative sales to influence key business decisions.

What We’re Looking For - Required Skills & Qualifications

• Bachelor of Science in engineering or related technical field from a four-year college or technical school; or equivalent combination of education and experience, 2-5 years' experience.
• Experience with programming languages IEC 61131-3 (object-oriented extension), C#, C++, etc. Python, objective C-programming knowledge a plus.
• Understanding of PLCs, motion control, robotics, distributed I/O, fieldbus systems (EtherCAT) and HMI technologies.
• Experience with Windows, IT-networking, and Microsoft Office applications.
• Self-starter with a results-driven personality.
• Strong analytical and reasoning skills to participate in a fast-paced, action-oriented team.
• Ability to work in a high stress environment while maintaining professionalism.
• Excellent written and oral communication skills with the ability to present to customers, companywide, and/or at departmental meetings.

Work Location

This is a fully remote position. Team members can work from anywhere in the Los Angeles area. The Beckhoff Los Angeles office is available as a resource for hosting customer trainings, events, and team collaboration as needed. This approach ensures strong customer engagement and effective teamwork, balanced with work-life flexibility.

Travel

This position requires varying travel ranging up to 25% which may include day trips, overnight stays, and occasional extended travel depending on business needs. Travel may be local, regional, or national. All travel-related expenses will be reimbursed in accordance with company policy. Candidates must be able to meet the travel requirements of the role, and reasonable accommodations will be provided as needed in accordance with the Americans with Disabilities Act (ADA).

What We Offer

Benefits

At Beckhoff Automation USA, our privately held, family-owned culture empowers candid collaboration, the freedom to create innovative solutions, and strong relationships built around cutting-edge technology and shared purpose.

• Generous Paid Time Off + 12 Paid Holidays
• Employer paid High-Deductible Medical plan, Dental, and Vision for Employee + Family!
• 401(k) with up to 6% employer match
• Employer-Paid Insurance: Life, AD&D, Short-Term and Long-Term Disability
• Elective Benefits: Accident, Critical Illness, Indemnity, and Pet Insurance
• Professional Development Opportunities
• CarData Program: Fixed monthly reimbursement + Variable monthly mileage Additional $200.00 to $800.00 (Disclaimer: dependent on location)

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job, with or without reaso